A Step-by-Step Essential Guide to Learning Typography
This book is a unique blend of a textbook and a professional reference guide, offering a comprehensive overview of typography, from the origins of the alphabet to contemporary design. It discusses the fundamentals inherent in all successful typographic design, making it an essential resource for understanding the basics of type.
If a student had to choose just one book to accompany them on their journey from the classroom to the design studio, this would be it.
Rather than overwhelming readers with the myriad typefaces available, the book focuses on an in-depth analysis of five key typefaces: Garamond, Baskerville, Bodoni, Century Expanded, and Helvetica. Each represents a significant milestone in the evolution of typography and remains widely used today. By studying and working with these typefaces, readers will learn how to use type creatively—whether to make it legible, aesthetically pleasing, or simply attention-grabbing.
The latest edition has been updated to reflect the substantial technological advancements of recent years, while retaining the core features that make it indispensable for students and educators alike. With this book, readers can explore countless solutions to design challenges and delve into the vast world of typographic information.