Design BABA Project

Baba 05: Kim Hyun

바바 05: 김현

Kim Hyun (Author)

2008. 6. 2. 64 pages 123×180 mm Hardcover 9788970593715 KRW 15,000

Out of stock

Kim Hyun: Changing Without Changing, Remaining Constant Amidst Change

Kim Hyun has dedicated his career to identity design with a remarkable sense of balance. He seamlessly blends corporate realities with design ideals, harmonizes Korean sensibilities with Western design principles, and anticipates societal shifts while distinguishing between what must change and what must remain constant. His works reflect an acute awareness of contemporary trends and provide a comprehensive view of the flow and history of design. Yet, amidst all this evolution, his creations consistently carry the restrained and timeless essence of Korean sentiment.

Kim Hyun’s Design Park studio has, over the past two decades, shaped some of Korea’s most recognizable corporate and public identities. These include the mascot Hodori for the Seoul Olympics, the emblem for the Seoul Asian Games, and the identities for Kyobo Life, KOTRA, Arirang International Broadcasting, Woorim Construction, KIST, LG Group, Kumho Group, KB Kookmin Bank, BC Card, Fursys, Binggrae, and the city of Seoul, among others. His identity designs are so integrated into daily life in Korea that they are almost impossible to avoid.

편집자의 글

What is the BABA Project?

The BABA Project is an unprecedented series of design books that compile the works of leading Korean designers. Each compact 64-page volume succinctly encapsulates the designers’ creative worlds, presenting their artistry without unnecessary embellishments. The concept centers on showing the artist through their work, offering an unfiltered view of their creative philosophy.

Ahn Graphics, the publisher, has been dedicated to establishing the identity of Korean design through projects such as Korean Traditional Patterns, which systematized traditional Korean motifs, NANA Project, which explored the works and philosophies of contemporary young designers, and LALA Project, which examined the essence of Korean design identity.

The BABA Project continues this legacy, documenting the present and future of Korean design while exploring its evolving identity. The first volumes feature the works of Yoon Ho-seop, Seo Ki-heun, Ahn Sang-soo, Lee Sung-pyo, and Kim Hyun, with plans for ongoing publications to build a rich repository of Korean design heritage.

Kim Hyun

He is the CEO of Design Park, an invited artist at the Korea Design Exhibition, and a stamp reviewer at the Korea Postal Service, Ministry of Knowledge Economy. He graduated from Chung-Ang University and Konkuk University Graduate School of Education. After working as an art director in the design department of a large company, he opened his own office, Design Park, and has worked on over 400 corporate design projects, starting with the 1988 Seoul Olympics mascot, Hodol. From the cards in wallets to the symbols of the Blue House, the images he designed live with Koreans. He is one of the first experts in corporate image integration (CI) and brand identity (BI). In 2010, the Year of the Tiger, he celebrated his 40th anniversary as a designer.

Ahn Graphics