Ahn Graphics

Baba 06: Kwon Myung-kwang

바바 06: 권명광

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Angelus Novus – The New Angel

Kwon Myung-kwang, often described as “the Little Prince full of curiosity and adventurous spirit,” is a designer who diligently avoided the trap of personal achievement gained by mere chance. Instead, he devoted himself to nonlinear and experimental works that brought fragments of Korea’s collective unconscious to the surface, coating them with the veneer of modernity.

Every time he unveiled new works, countless designers found themselves captivated by the illusion that he had stolen their long-held dreams and desires, just one step ahead of them. Reiterating what has often been said, he was always a “Little Prince full of curiosity and adventurous spirit” in the Korean design world—a star in his own right. Today, when design has largely been reduced to a tool for the desires of crass capitalism, his works can be seen as a subtle guide to redemption for the design community.

Kwon Myung-kwang made significant contributions to the discovery of Korean visual motifs and their application in design. His efforts spanned across visual and environmental design, advertising, fashion, and countless other fields, where his influence drove remarkable progress. During the late 1970s, his poetic sensibility, perceptive thinking, and imaginative interpretation of Korean imagery marked a turning point in his design journey.

Furthermore, he emphasized the importance of “a designer’s healthy mindset and active social awareness,” which became central to his life as an educator. From the 1990s onward, he embodied this philosophy through his graduate-level teaching, inspiring a new generation of designers.

편집자의 글

What is the BABA Project?

The BABA Project is an unprecedented series of design books that compile the works of leading Korean designers. Each compact 64-page volume succinctly encapsulates the designers’ creative worlds, presenting their artistry without unnecessary embellishments. The concept centers on showing the artist through their work, offering an unfiltered view of their creative philosophy.

Ahn Graphics, the publisher, has been dedicated to establishing the identity of Korean design through projects such as Korean Traditional Patterns, which systematized traditional Korean motifs, NANA Project, which explored the works and philosophies of contemporary young designers, and LALA Project, which examined the essence of Korean design identity.

The BABA Project continues this legacy, documenting the present and future of Korean design while exploring its evolving identity. The first volumes feature the works of Yoon Ho-seop, Seo Ki-heun, Ahn Sang-soo, Lee Sung-pyo, and Kim Hyun, with plans for ongoing publications to build a rich repository of Korean design heritage.

Kwon Myung-kwang

Graphic designer. Distinguished Professor at Sangmyung University. 15th President of Hongik University, Honorary Professor of Hongik University. He graduated from summer term at Osaka University of the Arts, Japan in 1974 and Hongik University, Faculty of Crafts and Graduate School of Visual Design in 1974. Since 2006, he has been an advisor to the Animation Society of Korea, a standing advisor to the Korean Federation of Design Associations (KFDA), and a standing advisor to the Visual Information Design Association of Korea (VIDAK), and served as a director of the Korea Industrial Design Promotion and president of the Korea Advertising Society from 1998–2006, an honorary doctor of philosophy from Sangmyung University in 2002, and president of the Korean Graphic Design Association from 1985–1988.

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