Ahn Graphics

Baba 02: Shur Ki-heun

바바 02: 서기흔

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Seo Ki-heun: A Design of Longing, Reflection, and Anticipation

The life and art of designer Shur Ki-heun unfold through drawings, calligraphy, and the interplay of text, imagery, and space. His works reflect a longing for connection, his thoughts and philosophies, and the layers of learning and waiting. From book covers and posters to exhibitions showcasing the design culture movement he championed in his teaching, Seo’s journey captures the depth of his intellect and the essence of his design practice.

As a first-generation art director in Korea’s publishing industry, Shur Ki-heun designed over 2,000 book covers, transforming book design from a domain of painters and publishers into a specialized field for graphic designers. As an educator and founder of design studio I&I, he left a significant mark on the industry, specializing in annual reports, brochures, in-house magazines, and book designs that set new standards in the field.

편집자의 글

What is the BABA Project?

The BABA Project is an unprecedented series of design books that compile the works of leading Korean designers. Each compact 64-page volume succinctly encapsulates the designers’ creative worlds, presenting their artistry without unnecessary embellishments. The concept centers on showing the artist through their work, offering an unfiltered view of their creative philosophy.

Ahn Graphics, the publisher, has been dedicated to establishing the identity of Korean design through projects such as Korean Traditional Patterns, which systematized traditional Korean motifs, NANA Project, which explored the works and philosophies of contemporary young designers, and LALA Project, which examined the essence of Korean design identity.

The BABA Project continues this legacy, documenting the present and future of Korean design while exploring its evolving identity. The first volumes feature the works of Yoon Ho-seop, Seo Ki-heun, Ahn Sang-soo, Lee Sung-pyo, and Kim Hyun, with plans for ongoing publications to build a rich repository of Korean design heritage.

Shur Ki-heun

Graphic designer and professor in the Department of Visual Design at Gachon University. He has served as the president of the Korea Society of Visual Information Design and the Korea Society of Basic Design & Art. He received the Art Division Award at the 2008 Korean Culture and Arts Awards and the Education Division Award at the 2012 Korea New Knowledge Management Awards.

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