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Design Note: Inspiring Design 144

디자인 노트: 정경원이 발견한 감동 디자인 144

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144 designs that have changed the way we live our lives

The author, a design management expert, collected seven years of design discoveries.

This is the story of modern design: how a little imagination can make a big difference, drive innovation, generate a lot of buzz, and change the world. Behind these stories is the knowledge, know-how, and reason to “be design,” not only to create formative qualities but also to solve social issues. Design can be anything from making an artifact beautiful, to creating new and novel concepts, to realizing a better life for society. The outcomes and effects of design vary greatly depending on who, when, and how it is done. Why do we need design? What makes a good design? Design management expert and founding professor of industrial design at KAIST, Chung Kyung-won answers these questions with 144 examples.

Chung Kyung-won

A leading authority in design management, he has served as the President of the Korea Institute of Design Promotion (KIDP) and the Chief of Design Seoul Headquarters for the Seoul Metropolitan Government. He studied Industrial Design at Seoul National University and its graduate school, earned a Master’s degree in Industrial Design from Syracuse University in the United States, and a Ph.D. in Design Strategy from Manchester Metropolitan University in the United Kingdom. He debuted as a designer after receiving the President’s Award from the Korea Chamber of Commerce and Industry at the 1973 Korea Industrial Design Exhibition and was recognized as a recommended designer in 1976. In 1984, he joined KAIST (Korea Advanced Institute of Science and Technology) as a professor, where he led the establishment of the Department of Industrial Design and has since been committed to nurturing future talent. He has served as a design management advisor and outside director for leading Korean companies, including Samsung Electronics, LG Electronics, Hyundai Card, Homeplus, and Lotte Construction. From 1995 to 1999, he was a member of the executive board of the International Council of Societies of Industrial Design (ICSID) and developed strategies for globalizing the design industry for Korea’s Globalization Promotion Committee in 1996. As the first designer to be appointed as President of KIDP in 2000, he spearheaded the construction of the Korea Design Center and successfully hosted international events such as the World Graphic Design Biennale and the World Industrial Design Conference. For his contributions, he received the Presidential Citation in 1999 and the Silver Tower Order of Industrial Service Merit in 2003. His publications include Design Management, a Ministry of Culture, Sports and Tourism-recommended book and a must-read in the field, as well as Chung Kyongwon’s Design Management Stories, Design, Brands, and Competitiveness, and Global Design Travels. His work Design Strategy at Samsung Electronics, published by Harvard Business Publishing in 2008, became a bestseller. With numerous articles published in global design journals such as the Design Management Journal, he combines solid theoretical knowledge and extensive practical experience. For over 30 years, he has contemplated how design transforms lives and fosters innovation, drawing insights from both academia and practice.
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