Ahn Graphics

Baba 03: Ahn Sang-soo

바바 03: 안상수

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Ahn Sang-soo: The Architect of Hangeul#

Ahn Sang-soo, a Hangeul typographer who has built his own graphic universe using Hangeul as material and typography as structure, presents a collection of his works. From his 1981 modular Ahnsangsoo Font to the 2008 poster Between Sejong and Gutenberg, his experiments with Hangeul unfold in the forms of posters, typefaces, logotypes, the magazine Bogoseo\Bogoseo, letter art, and Hangeul-themed installations.

Ahn designed the Ahnsangsoo Font in 1985, pioneering the movement to break free from the rigid rectangular framework of Hangeul. He later created the Isang Font, Myrrh Font, and Mano Font. In 2007, he was awarded Gutenberg Prize, recognizing his contributions to the advancement of typography, illustration, editing, and production worldwide.

Ahn also curated the Exhibition Beautiful Hangeul and directed publications such as Korean Traditional Patterns, The Travels of Poor Artists, and the magazine Bogoseo\Bogoseo.

편집자의 글

What is the BABA Project?

The BABA Project is an unprecedented series of design books that compile the works of leading Korean designers. Each compact 64-page volume succinctly encapsulates the designers’ creative worlds, presenting their artistry without unnecessary embellishments. The concept centers on showing the artist through their work, offering an unfiltered view of their creative philosophy.

Ahn Graphics, the publisher, has been dedicated to establishing the identity of Korean design through projects such as Korean Traditional Patterns, which systematized traditional Korean motifs, NANA Project, which explored the works and philosophies of contemporary young designers, and LALA Project, which examined the essence of Korean design identity.

The BABA Project continues this legacy, documenting the present and future of Korean design while exploring its evolving identity. The first volumes feature the works of Yoon Ho-seop, Seo Ki-heun, Ahn Sang-soo, Lee Sung-pyo, and Kim Hyun, with plans for ongoing publications to build a rich repository of Korean design heritage.

Ahn Sang-soo

Ahn Sang-soo is a graphic designer and typographer with a keen interest in Korean visual culture. He studied in the Visual Communication Design Department at Hongik University, where he also completed his graduate studies. A former professor at his alma mater, he took early retirement in 2012 to establish the Paju Typography Institute, where he currently serves as the president, also known as ‘Nalgae.’ In 2007, he received the Gutenberg Prize from the city of Leipzig, Germany. He is also a visiting professor at the Central Academy of Fine Arts (CAFA) in Beijing and a member of the Alliance Graphique Internationale (AGI).

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