He is the CEO of Design Park, an invited artist at the Korea Design Exhibition, and a stamp reviewer at the Korea Postal Service, Ministry of Knowledge Economy. He graduated from Chung-Ang University and Konkuk University Graduate School of Education. After working as an art director in the design department of a large company, he opened his own office, Design Park, and has worked on over 400 corporate design projects, starting with the 1988 Seoul Olympics mascot, Hodol. From the cards in wallets to the symbols of the Blue House, the images he designed live with Koreans. He is one of the first experts in corporate image integration (CI) and brand identity (BI). In 2010, the Year of the Tiger, he celebrated his 40th anniversary as a designer.
Authors
Kim Hyun
김현
다른 사람들
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She studied education at Sookmyung Women’s University and holds a master’s degree in theater and education from the Freie Universität Berlin. She has been a lecturer at the Universität Duisburg-Essen and is currently working as a professional translator. Her translations include Schneewittchen muss Sterben , Mordsfreunde , Erebos , and Effekten af Susan .
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Pyo Hyun-myung
President of KT. In 2004, during his tenure as Vice President of Marketing at KTF, he played a pivotal role in introducing service design into corporate management and marketing activities in Korea. Drawing on his extensive experience as a corporate leader, he applied service design to KT’s innovations, leading to the creation of iconic branding campaigns such as Have a good time (2005), SHOW (2007), QOOK (2009), and the groundbreaking exclamation olleh (2010). These efforts marked a … -
Lee Jee-hee
Graduated from the Department of Painting at Seoul National University’s College of Fine Arts and completed a master’s degree at the same institution. Earned a Master of Fine Arts in Computer Art from New York University (NYU) and a Ph.D. in Media Art from Soongsil University. Currently serves as a professor in the Department of Industrial Design at Hanyang Women’s University. -
Kim Seong-won
Director of the Play AT Institute. He teaches young people at the Kurikindi center. He is the author of “An Earthbag House with Neighbors , The Return of the Fire Pit , The Age of the Woodstove , and “My Hands Are Tired . -
Chung Hye-uk
Studied Visual Communication Design in the Department of Industrial Design at the College of Fine Arts, Seoul National University. Earned a master’s degree in New Media Design from the University of California, Los Angeles (UCLA), and a Ph.D. in Visual Communication from the Graduate School of Communication at Yonsei University. Currently, she serves as a professor at the Content School of Cheonggang University of Culture and Industry. -
Ota Hiroshi
Born in 1968. Architect.Co-chair of Design Nouveau, Tokyo Picnic Club. Researcher at the International Center for Urban Regeneration Research, University of Tokyo, and lecturer at the Institute of Production Technology, University of Tokyo, where he studies urban regeneration cases around the world. Since 2011, he has been a lecturer at the Children’s Architecture School. -
Unmake Lab
Unmake Lab turns algorithmic obsessions into irony, allegory, and a form of humor using machine perception in an unconventional manner. Specifically, they superimpose the historical context of developmentalism with the resource extraction aspect of machine learning to shed light on contemporary socio-political and ecological situations. In recent times, their narratives have been constructed upon elements such as Generic Nature, disaster, datasets, and computer vision. Besides their artistic … -
Kang Sung-joong
After graduating from Hanyang University with a degree in precision mechanical engineering, he worked as an engineer at Ssangyong Engineering before graduating from Seoul National University with a degree in industrial design. He then completed a master’s degree in industrial design at Seoul National University, a master’s degree in interaction design at Carnegie Mellon University, and a doctorate in design at Seoul National University. He has trained designers at Hanyang University … -
Yeongchun Park
He studied Ceramic Engineering at Yonsei University and Industrial Design at the University of the Arts (formerly Philadelphia College of Art) in the United States. He holds an MBA from the Helsinki School of Economics and a Ph.D. in Business Administration from Seoul School of Integrated Sciences & Technologies. He worked as a senior designer at the New York-based design firm IDI (Innovations and Development Inc.) and as a design director at Deskey Associates. He also served as a professor … -
Helmut Schmid
Typographer. Born in February 1942 in Austria with German nationality, he completed an apprenticeship as a typesetter in Germany before studying at the Basel School of Design (Schule für Gestaltung Basel) under Emil Ruder, Kurt Hauert, and Robert Büchler. He subsequently worked in Germany, Sweden, Denmark, Canada, and Japan, where he created his renowned type design “Katanaka Eru”. In Japan and Germany, he published several books, including Gestaltung ist Haltung (Design Is … -
Paul Rand
1914–1996. Graphic designer, art director, book designer, children’s book author, and design educator. A second-generation Jewish American, he studied at Pratt Institute and Parsons School of Design. Beginning with media promotion and magazine cover design, he expanded into roles as an art director for advertising agencies and worked extensively in packaging, book illustration, typography, and corporate branding. He designed logos for major companies including IBM, ABC, UPS, and NeXT. A … -
Jeong Min-ju
After studying Industrial Design and International Business at Carnegie Mellon University, she worked as a product designer, participating in projects for medical devices and various consumer electronics. She later earned a master’s degree in Design and Branding Strategy from Brunel University. Recently, her focus has shifted to research on platform strategy and service design.