He is the CEO of Design Park, an invited artist at the Korea Design Exhibition, and a stamp reviewer at the Korea Postal Service, Ministry of Knowledge Economy. He graduated from Chung-Ang University and Konkuk University Graduate School of Education. After working as an art director in the design department of a large company, he opened his own office, Design Park, and has worked on over 400 corporate design projects, starting with the 1988 Seoul Olympics mascot, Hodol. From the cards in wallets to the symbols of the Blue House, the images he designed live with Koreans. He is one of the first experts in corporate image integration (CI) and brand identity (BI). In 2010, the Year of the Tiger, he celebrated his 40th anniversary as a designer.
Authors
Kim Hyun
김현
다른 사람들
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He graduated from Hongik University, College of Fine Arts, Department of Wooden Furniture, and majored in Industrial Design at Rochester Institute of Technology, USA. He has worked as a senior designer at Spoon Design, an adjunct professor at the Department of Industrial Design at Rochester Institute of Technology, a commissioned researcher at the Korea Institute of Design Promotion (KIDP), and is currently a professor at the Department of Living Furniture Design at Seoil University.
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Lee sang-hoon
He graduated with honors from Hongik University, College of Fine Arts. He received his master’s degree in contextual design from Design Academy Eindhoven, the Netherlands, and his doctorate in educational psychology from Korea University. He was selected as a Korean Next Generation Design Leader by the Ministry of Trade, Industry and Energy and is currently a professor at the Department of Design Convergence, College of Architecture, Hongik University. -
정이삭
건축사 사무소 에이코랩(a.co.lab)을 이끄는 대표 건축가. 현재 동양대학교 디자인학부 부교수로 재직 중이다. 건축 설계를 비롯해 미술, 디자인, 공연 등 폭넓은 형식의 작업을 이어오고 있다. 대한민국 젊은건축가상(2025), ‘청파동 킷테’로 대한민국 공간문화대상 문체부장관상(2025), ‘N작가 주택’으로 한국건축역사학회 작품상 대상(2025)과 목재공간대전 대상(2025), ‘있기에-앞서’로 대한민국 국토대전 국토교통부장관상(2025) 등을 수상했고, 〈베니스비엔날레 국제건축전〉(2016)을 비롯한 국내외 전시에 기획자 또는 작가로 참여했다. 공저로 『나이층: 청파동 주택 리모델링 기록』 『THE FAR GAME』 등이 있다. -
Soonbho Park
He graduated from the College of Fine Arts at Hongik University and earned a master’s degree from its graduate school. He obtained a Ph.D. in Fine Arts from Bergische Universität Wuppertal. He previously served as a professor at the College of Design at Hongik University and as the director of the Art and Engineering Research Center at the Korea-Germany Graduate School of Engineering. Currently, he is the senior vice president of the Korean Society of Basic Design & Art (KSBDA) and the … -
Cynthia Busic-Snyder
Cynthia Busic-Snyder was born in central Ohio, where she was raised with two brothers by depression-era working class parents. She studied Visual Communication Design in the Department of Industrial Design at the Ohio State University where she developed an interest in both practicing and teaching graphic design. After working as a graphic designer and art director (identity, point of purchase, signage systems and print for both retail and business to business clients internationally) she … -
Andrew Haslam
Following an undergraduate degree in Graphic Information Design and a postgraduate teaching qualification, he completed a postgraduate degree at the Royal College of Art. He worked for the Nederlandse Omroep Stichting (Netherlands Broadcasting Service) and later for Sebastian Conran Associates before co-founding a studio in East London with Russel Warren-Fisher and Hannah Tofts. He authored and designed a series of 32 non-fiction children’s books covering science, history, and geography, which … -
Jeong Yeong-seon
CEO of Seoahn Total Landscape Architecture Co., Ltd. and an adjunct professor at the College of Agriculture and Life Sciences at Seoul National University. His notable works include the landscape design for the Won Dharma Center of Won Buddhism in the United States and the basic and detailed designs for the Amorepacific Technology Research Institute. She has received numerous awards for his projects, including the Environmental Culture Award (1998) for the traditional garden Heewon at the Ho-Am … -
Gerrit Noordzij
Typographer, type designer, book designer, author, historian, and educator. Born in 1931 in Rotterdam, Netherlands, he taught type design at the Royal Academy of Art in The Hague from 1960 to 1990. Over three decades, he transformed the academy into one of the world’s leading institutions for type design education. He has influenced the field profoundly, producing numerous students who have become prominent type designers in Europe and the United States, collectively known as the “Hague … -
Bong Seong-chang
2005년 경향게임스에서 게임 전문기자를 시작으로, 지디넷코리아 산업팀장, 씨넷코리아 편집장을 거치며 IT 전문기자로, 매일경제TV 산업팀장과 비즈한국 산업팀장을 거쳐 경제 전문기자로 전문 영역을 꾸준히 확대해 왔다. 2017년부터 비즈한국에서 개최하는 ‘브랜드비즈 컨퍼런스’를 기획 총괄하며, 기업의 브랜딩 및 디자인 전반에도 관심이 많다. -
Ko Hyun-seon
Graphic designer at Toss. Plans and creates all visual aspects of Toss. She focuses on the visual consistency of Toss graphics by establishing and spreading a visual identity based on the emoji font “Toss Face”. -
Kim Eun-hye
Entered the world of translation after becoming captivated by the charm of Japanese translation, which involved meticulously studying original texts, while working an ordinary office job. After completing her studies at Geulbab Academy, she is currently working as a translator affiliated with Bareun Translation. Her translated works include The #1 Seller Doesn’t Sell Like You Do , The Neural Cleansing Revolution , The History of Business Model Innovation 1, 2 , The Diet That Melts Away … -
Koo Sang
Professor Koo, Sang has been researched for mobility and automotive design over 30 years since his career in Kia Motors Design Center either California Design Research Center as a senior designer, and now works as a professor at Hongik University. He got a doctor degree at the Graduate School of SNU for the first turn. He wrote 12 books related to automotive design and two long novels. Nowadays, he is writing design critique columns in Medias for every week. So far, they’ve collected more …