Authors

Lee Won-sik

이원식

Lee Won-sik is a brand manager at POSCO E&C. He is currently working as a brand manager at POSCO E&C after working at Interbrand, the world’s largest brand consulting firm. He has been consulting on strategic development and utilization of design and brand for various companies such as Morgan Stanley, Samsung Tesco, and Amorepacific. He is a member of the project planning team for the knowledge service sector of the Ministry of Knowledge Economy’s Industrial Source Technology Development Project (2011) and a member of the service design section of the Korail Design Review Committee (2012-2013). He holds a master’s degree in design management from the University of Salford, UK, and has published papers at the Design Management Institute (DMI) and major design conferences in Korea. He is the author of The Age of Service Design and the translator of Design in Business.

Lee Won-sik의 책

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Irene Korol Scala

Mentor, author, and passionate advocate of great type and thoughtful messaging, Irene pushes herself and her team to refine the craft of visual story-telling and developing brand authenticity. Her credentials include a prestigious degree and full-tuition scholarship from The Cooper Union for the Advancement of Science and Art, where she had the opportunity to study with educators such as Paul Rand, Lou Dorfsman, and Milton Glaser. Irene went on to postgraduate study at The Bezalel Academy of …
Kim Sung-do

Born in 1963, he graduated from the Department of French Language and Literature at Korea University. He received his master’s and doctoral degrees in linguistics and semiotics from the University of Paris X in France. He was selected for the LG Yonam Foundation’s overseas research program and served as a visiting professor at the Department of Art History and the Institute of Linguistics at Oxford University in the UK, a visiting professor at Harvard University in the US as a …
Im Tae-su

A professional dedicated to uncovering the philosophy and values hidden within brands and delivering their unique essence to everyday life. Preferring leisure, simplicity, and thoughtful conversations, he tends to limit gatherings to four people or fewer. With experience at the brand consulting firm Brand&Company, Hanwha Hotels & Resorts Marketing Strategy Team, the brand experience design firm Plus X, and Kakao Pay Brand Marketing Team, he now runs Standard Project. He has led brand …
Park Jaeyong

He is a writer, translator, and curator primarily based in Seoul, South Korea. A bibliophile, he founded and operates Seoul Reading Room (@seoulreadingroom), a contemporary art and theory library. He is also a frontman of the research band NHRB (@nhrb.space) alongside Heo Youngkyun, and co-runs the stand-up comedy group Seochon Comedy Club (@westvillagecomedyclub) with Jung Sung-eun and Kim Su-ji. His translated works include There Is No Last Revolution: Art and Political Imagination Since 1980 …
Youngjoo Park

She earned her master’s degree in Visual Communication Design from the Department of Visual Design at Hongik University and the Graduate School of Art and Design at the University of Tsukuba. She is currently pursuing a Ph.D. in Human Environmental Design at the Graduate School of Natural Science at Chiba University. She is a member of the Korea Package Design Association, VIDAK (Visual Information Design Association of Korea), and the Korean Society of Basic Design & Art. Her research …
Hwang Su-hyun

A journalist for The Hankook Ilbo , she majored in Clothing and Textiles at Hanyang University. Her career spans magazines and weekly publications before transitioning to a daily newspaper, where she has been working as a journalist for a decade. Her reporting began with fashion and has since expanded to cover architecture, art, food, design, publishing, and pop culture. In 2014, she wrote the serialized feature Living in Small Houses , introducing compact homes across Korea. With a natural …
연명흠

국민대학교 공업디자인학과와 테크노디자인전문대학원 교수. 사용자 경험 디자인, 인터페이스 디자인, 인간공학 관련 과목을 강의하며, 디자인 방법론, 제품 기반 UX 디자인을 연구하고 있다. ADR 최우수 논문상을 받았으며, 근래에는 생성형 인공지능 기술과 툴을 디자인에 활용하는 효과와 가능성에 관심을 두고 있다.
Leonard Koren

Leonard Koren was born in New York City and raised in Los Angeles. While a teenager he designed and built a full-scale Japanese tea house out of scavenged materials. While an undergraduate student at UCLA, Koren was awarded a fellowship to pursue experiments in photographic process. He also worked as an exhibition installer at the university’s fine arts and ethnographic museums. In 1969 Koren quit school and co-founded the Los Angeles Fine Arts Squad, a trompe l’oeil mural painting group that …
Noh Min-ji

She is a typeface designer based in Seoul. She received her master’s degree from Hongik University Graduate School with a research on Korean punctuation. He has been working as a typeface designer at the AG Typography Institute since 2012, after having worked at the Yoon Design Institute. She has developed typefaces such as Boeunche, Maleungullimche, and Bomnunche.
Yoon Young-jun

Yoon Young-jun graduated from Seoul National University, Department of Life Sciences, and majored in Communication Design at SADI. She has been working mainly on editorial design and motion graphics. She is currently working as an editorial designer at Insight, a book publishing company.
James Craig

James Craig, a well-known author of books on graphic design, was born in Montreal, Canada. He studied fine arts in Montreal and Paris before immigrating to the United States. He received his BFA from The Cooper Union and his MFA from Yale University. Now semi-retired, Mr. Craig was the Design Director for Watson-Guptill Publications and is a member of the New York Art Directors Club, Association Typographique Internationale (ATypI), Type Directors Club (TDC), Typophiles, and a past member of …
Ando Tadao

Born 1941 in Osaka, Japan. Self-taught in architecture. Established Tadao Ando Architect & Associates in 1969. Major works include the Church of the Light, Pulitzer Arts Foundation, and Chichu Art Museum. Awarded the Architectural Institute of Japan (AIJ) Prize for the Row House in Sumiyoshi in 1979, Japan Art Academy Prize in 1993, Pritzker Architecture Prize in 1995, Person of Cultural Merit (Japan) in 2003, International Union of ArchitectsUIA Medal in 2005, John F. Kennedy Center Gold …

Lee Won-sik

이원식

Irene Korol Scala

Kim Sung-do

Im Tae-su

Park Jaeyong

Youngjoo Park

Hwang Su-hyun

연명흠

Leonard Koren

Noh Min-ji

Yoon Young-jun

James Craig

Ando Tadao