Lee Won-sik is a brand manager at POSCO E&C. He is currently working as a brand manager at POSCO E&C after working at Interbrand, the world’s largest brand consulting firm. He has been consulting on strategic development and utilization of design and brand for various companies such as Morgan Stanley, Samsung Tesco, and Amorepacific. He is a member of the project planning team for the knowledge service sector of the Ministry of Knowledge Economy’s Industrial Source Technology Development Project (2011) and a member of the service design section of the Korail Design Review Committee (2012-2013). He holds a master’s degree in design management from the University of Salford, UK, and has published papers at the Design Management Institute (DMI) and major design conferences in Korea. He is the author of The Age of Service Design and the translator of Design in Business.
Authors
Lee Won-sik
이원식
다른 사람들
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Born in Hiroshima in 1957. Owner of Tom’s Box. Handles picture books and books related to picture books. He has been involved in the planning and editing of over 300 picture books to date, including the Forest of Images series (Holp Shuppan) and Neko no Sweater (Oikawa Kenji, Takeuchi Mayuko). He also organizes the workshop Atosaki Juku with Akira Ono, which aims to nurture picture book authors.
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Suwa
Suwa is a renowned live art illustrator based in Seoul. She became captivated by fashion’s ability to reflect diverse individuality and identity during her trips to Fashion Weeks around the world, leading her to start drawing people who caught her eye on the streets. Suwa studied fashion design at Parsons School of Design in New York and worked as a designer for several fashion brands including Michael Kors and Tommy Hilfiger. She later transitioned to illustration, collaborating on editorial … -
Kim Hwang
Designer. He graduated from Hongik University in 2006 and worked as a UX designer at Angraphics. He then earned an MFA from the Royal College of Art (RCA) in London, UK, and worked as a UX Design Director at Philips Healthcare in Singapore and the Netherlands before returning to Korea to join the Department of Design at Ulsan National Institute of Science and Technology (UNIST). He is an associate professor at UNIST, where he teaches students, founded OND Lab, conducts numerous design research … -
Doeun Park
She is a PhD candidate in the HCI Lab at Yonsei University. She is currently collaborating with HAII, a company specializing in digital therapeutics, to develop a voice agent that enhances executive functions in children with ADHD. Her research focuses on how children form relationships with computers and the resulting behaviors and emotions that emerge during this process. She has published in journals such as the International Journal of Human–Computer Interaction and has presented at … -
Fukuda Shigeo
Graduated from the Department of Design at Tokyo University of the Arts, she worked at Ajinomoto Co., Inc. and Deska Co. before embarking on a freelance career. She carved out a unique space in the design world with works that fuse simplified forms and trick art, embodying a playful and cynical spirit. Her accolades include the Gold Prize at the Warsaw International Poster Biennale, the Grand Prix at the Poland 30th Anniversary of Victory International Poster Competition, the Newcomer Award … -
Tanaka Ikko
Ikko Tanaka was a Japanese graphic designer. Tanaka is widely recognized for his prolific body of interdisciplinary work, which includes graphic identity and visual matter for brands and corporations including Seibu Department Stores, Mazda, Issey Miyake, Hanae Mori, and Expo 85. He is credited with developing the foundational graphic identity for lifestyle brand Muji, emphasizing the “no brand” quality of their products through unadorned, charming line drawings paired with … -
Lee Young-choon
He graduated from Hongik University, College of Fine Arts, Department of Wooden Furniture, and majored in Industrial Design at Rochester Institute of Technology, USA. He has worked as a senior designer at Spoon Design, an adjunct professor at the Department of Industrial Design at Rochester Institute of Technology, a commissioned researcher at the Korea Institute of Design Promotion (KIDP), and is currently a professor at the Department of Living Furniture Design at Seoil University. -
Jeong Ha-rin
A typeface designer and graphic designer who studied Graphic Design at Yeungnam University and Yale University. From 2014 to 2017, he worked as a type researcher and designer at Ahn Graphics’ Typography Institute, where he contributed to the creation of AG Choijeongho Typeface and AG Superblack Gothic. During the same period, he taught typeface design at the PaTI (Paju Typography Institute). -
Renate Menzi
Renate Menzi enjoyed a craft-based design education at the Kunstgewerbeschule Zürich, which she continued at the Bezalel Academy in Jerusalem. Having graduated in 1996, she worked as an assistant at the Chair of Visual Design in the Department of Architecture at ETH Zurich and studied Theory of Design and Art at the Zurich University of the Arts. Since 2008, she is the curator of the design collection at the Museum für Gestaltung Zürich where she teaches, collects, researches and publishes in … -
Park Hey-kyung
She studied Western painting at Seoul National University College of Fine Arts and its graduate school. She received a master’s degree in interior design from Drexel University in the United States and a doctorate in architectural planning from Kyungpook National University’s Graduate School of Engineering. She is currently a professor at Inje University’s Department of Design. -
Ko Young-lan
She studied design at Seoul National University and Cornell University Graduate School. She has contributed articles on design issues to the monthly Design and Designnet , and has expressed her vision of design as a social issue in the “Seoul Declaration of Industrial Designers” (2001), “Korea Design Declaration” (2007), “Charter of Women Designers” (2007), and “Human City Design Seoul Declaration” (2018). While a professor at Hansung University, she has served as a special exhibition curator … -
Woowa Brothers Corp.
Founded in June 2010 by Kim Bong-jin and his friends, Woowa Brothers is a food tech company that operates Baedal Minjok (Baemin), Korea’s leading delivery app. In collaboration with Delivery Hero, they established Woowa DH Asia Pte. Ltd., managing operations across Asia. Driven by the vision of “Delivering Everyday Happiness to Your Door,” Woowa Brothers has expanded into various sectors, including Baemin Riders, B Mart, and Baemin Store. Since the launch of the ‘Hanna’ font in …