Authors

Lee Won-sik

이원식

Lee Won-sik is a brand manager at POSCO E&C. He is currently working as a brand manager at POSCO E&C after working at Interbrand, the world’s largest brand consulting firm. He has been consulting on strategic development and utilization of design and brand for various companies such as Morgan Stanley, Samsung Tesco, and Amorepacific. He is a member of the project planning team for the knowledge service sector of the Ministry of Knowledge Economy’s Industrial Source Technology Development Project (2011) and a member of the service design section of the Korail Design Review Committee (2012-2013). He holds a master’s degree in design management from the University of Salford, UK, and has published papers at the Design Management Institute (DMI) and major design conferences in Korea. He is the author of The Age of Service Design and the translator of Design in Business.

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Fraser Muggeridge

Fraser Muggeridge attended the University of Reading in the 1990s and studied in the Department of Typography & Graphic Communication. He worked for Sara Chapman at The Letter g before establishing his own studio in 2001. In 2010 he founded the annual Typography Summer School as a way to introduce students to the instruction he had enjoyed at Reading. He established a New York Summer School (in collaboration with Other Means) in 2013, adding a Los Angeles version in 2019. Muggeridge teaches …
Hyundai Card

Established in 2001 through a technical partnership with Diners Club International, Hyundai Card quickly became a leading credit card brand under Hyundai Motor Company. In 2003, the company acquired total identity and management rights, ensuring a cohesive brand presence. Hyundai Card rapidly gained market recognition with the launch of the ‘Hyundai Card M’ and expanded its brand with a series of alphabet cards designed to align with different customer lifestyles. The company has not stopped …
Han Jae-joon

Graduated with a focus on visual design from the College of Fine Arts and the Graduate School of Hongik University. Through the Text Abstraction project, he explored new possibilities and real-world issues related to Hangul, gradually expanding his work to include research and activities from a social perspective. From 1988 to 1995, he studied the fundamentals of Hangeul design under Dr. Kong Byung-woo, a pioneer in the mechanization of Hangul. Since 1989, he has developed and implemented …
Ko Hyun-seon

Graphic designer at Toss. Plans and creates all visual aspects of Toss. She focuses on the visual consistency of Toss graphics by establishing and spreading a visual identity based on the emoji font “Toss Face”.
배수현

After graduating from Korea University with a degree in English Language and Literature and earning a degree in Translation from the Monterey Institute of International Studies , they worked for several years as an interpreter and translator for government agencies and corporations. Currently, they work as a translator specializing in culture, creativity, and technology , while also serving as the Creative Commons Asia-Pacific Coordinator .
Choi Jeong-su

Graduated from the Department of French Language and Literature at Yonsei University and its graduate school, currently working as a professional translator. Translated works include: Paulo Coelho’s The Alchemist , The Zahir , Maktub , Guy de Maupassant’s The Horla , Guy de Maupassant—Boule de Suif and 62 Other Stories , Françoise Sagan’s One Month Later, One Year Later , A Certain Smile , Amazing Clouds , The Lost Side Profile , Annie Ernaux’s Simple Passion , Amos …
Hansil

Awakened to the disarray in the Korean language, he dedicated himself to reviving dying words, simplifying difficult Sino-Korean terms into accessible native expressions, and interpreting Korean words in Korean. He established “Maum-Dakkeuneun Maeul” (Mind-Polishing Village) at the foot of Surime (Mount Songni) in the Sabara region (Sangju) of Nosarasa (Gyeongbuk). There, he leads meditation practices to help anyone polish their mind, freeing themselves from suffering to live a …
Yamazaki Ryo

CEO of studio-L, Social entrepreneur, Community Designer, Professor and Director of the department of Spatial Design in the Kyoto University of Art and Design, Vice President in RIPS, NPO. Born in Aichi, in 1973. After the university, he worked in SEN, inc., where he developed his skills and knowledge in landscape design advised by Mr. Shosuke Miyake, a founder of this firm. As well, he learnt social organization and relationship management from Dr. Fusayo Asano there. Then he founded studio-L …
Kim Sung-do

Born in 1963, he graduated from the Department of French Language and Literature at Korea University. He received his master’s and doctoral degrees in linguistics and semiotics from the University of Paris X in France. He was selected for the LG Yonam Foundation’s overseas research program and served as a visiting professor at the Department of Art History and the Institute of Linguistics at Oxford University in the UK, a visiting professor at Harvard University in the US as a …
Koo Bohnchang

Koo Bohnchang is one of Korea’s most renowned photographers, celebrated for his exploration of experimental qualities of photography. After earning his degree in Business Administration from Yonsei University, he studied photography design at the HFBK University of Fine Arts in Hamburg, Germany, where he received his diploma (Diploma Fotodesign). Since the beginning of his career in 1987 with Alexio, he has photographed brand catalogs for Esquire and Non-no and produced fashion spreads for …
Seo Seung-yeon

She studied Visual Design at the College of Design, Sangmyung University, and Communication Design at the Graduate School of Art and Design at the same university. She earned a Ph.D. in Fine Arts from Hongik University. She worked as a graphic designer at Comtec System, SUMOK A&A, and Dian Co., Ltd. She has taught typography and editorial design courses at Sangmyung University, Dankook University, Kyonggi University, Pyeongtaek University, Dongyang Mirae University, and Yuhan University. …
Sugiura Kohei

Sugiura Kohei is a Japanese graphic designer and researcher in Asian iconography. Throughout his career, Sugiura has been a pioneer within the design world using processes that enables the visualization of consciousness in his large body of work that ranges from record jackets and posters, to books, magazines, and exhibition catalogues, to diagrams, stamps, and more. He is also active in promoting the study of traditional Asian cultures through producing innovative catalogue designs and …

Lee Won-sik

이원식

Fraser Muggeridge

Hyundai Card

Han Jae-joon

Ko Hyun-seon

배수현

Choi Jeong-su

Hansil

Yamazaki Ryo

Kim Sung-do

Koo Bohnchang

Seo Seung-yeon

Sugiura Kohei