Authors

Lee Won-sik

이원식

Lee Won-sik is a brand manager at POSCO E&C. He is currently working as a brand manager at POSCO E&C after working at Interbrand, the world’s largest brand consulting firm. He has been consulting on strategic development and utilization of design and brand for various companies such as Morgan Stanley, Samsung Tesco, and Amorepacific. He is a member of the project planning team for the knowledge service sector of the Ministry of Knowledge Economy’s Industrial Source Technology Development Project (2011) and a member of the service design section of the Korail Design Review Committee (2012-2013). He holds a master’s degree in design management from the University of Salford, UK, and has published papers at the Design Management Institute (DMI) and major design conferences in Korea. He is the author of The Age of Service Design and the translator of Design in Business.

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Kim Eun-hae

Born in Daegu, South Korea. She graduated from Hankuk University of Foreign Studies and earned his PhD from Charles University in Prague. She has taught Slavic languages and culture for many years at Yonsei University and Korea University. She has worked as an interpreter in the field of bilateral exchanges, including the Korea-Czech Republic summit. She fell in love with art, especially painting, when she realized that art is about human emotions such as desire, frustration, anger, and …
Sangwoo Park

He graduated from the Department of Geography at Seoul National University and obtained his master’s and doctoral degrees in photography and visual studies at the École des Hautes Études en Sciences Sociales (EHESS) in Paris, France. He has taught photography aesthetics, the relationship between photography and contemporary art, visual aesthetics, media aesthetics, and art theory at Joongbu University, Yonsei University, and Hongik University. He currently serves as an associate professor in …
Stanley Morison

Stanley Arthur Morison was a British typographer, printing executive and historian of printing. Largely self-educated, he promoted higher standards in printing and an awareness of the best printing and typefaces of the past. From the 1920s Morison became an influential adviser to the British Monotype Corporation, advising them on type design. His strong aesthetic sense was a force within the company, which starting shortly before his joining became increasingly known for commissioning popular, …
Seo Yu-kyung

She is a lawyer, patent attorney, and legal designer. She received her B.A. in design and information culture from Seoul National University, her J.D. from Kyungpook National University College of Law, and her J.D. from Seoul National University, specializing in intellectual property law, with a thesis entitled A Study on the Intellectual Property Law System for Protecting the Form of Virtual Goods. While running the law firm Artis, he served as a lawyer for legal counseling for artists at the …
ZERO PER ZERO

ZERO PER ZERO is a design studio founded in Seoul in 2008. We focus on themes of ‘EARTH, TRAVEL, LOVE,’ creating a wide range of graphic designs and illustrations that capture precious moments discovered in travel and everyday life. Initially inspired by themes related to travel, we have since expanded to include warm family portraits, dogs, cats, flowers, and national treasures, continually building our own graphic dictionary. Through our work, we aim to celebrate and share the …
Soonbho Park

He graduated from the College of Fine Arts at Hongik University and earned a master’s degree from its graduate school. He obtained a Ph.D. in Fine Arts from Bergische Universität Wuppertal. He previously served as a professor at the College of Design at Hongik University and as the director of the Art and Engineering Research Center at the Korea-Germany Graduate School of Engineering. Currently, he is the senior vice president of the Korean Society of Basic Design & Art (KSBDA) and the …
Hwang Hee-gyeong

She majored in Textile Arts at Hongik University and earned a master’s degree in Design Strategy and Innovation from Brunel University in the UK. She worked as a fashion information planner and trend analysis researcher at a major apparel corporation and a consulting firm. Currently, she is a translator with Barun Translators. Her translated works include Service Design for Customer Experience Innovation and Shoes: A Cultural History of Style .
Amorepacific

Amorepacific Corporation is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands. The firm was founded in 1945 by Sungwhan Suh and currently managed by Kyungbae Suh, the son of the founder. It is the largest cosmetics company in South Korea and one of the 10 largest cosmetics companies in the world.
Oh Gong-hoon

She graduated from Hankuk University of Foreign Studies in German. After working as a pop culture critic and book editor for a publishing house, she is now a professional translator from German and English. His translations include Design Sosa , Locker bleiben mit dem inneren Schweinehund , A Realist’s Walk in Psychology , From Starlight to Dew and The Secret Library of a Science Editorial Fanatic .
Paul Rand

1914–1996. Graphic designer, art director, book designer, children’s book author, and design educator. A second-generation Jewish American, he studied at Pratt Institute and Parsons School of Design. Beginning with media promotion and magazine cover design, he expanded into roles as an art director for advertising agencies and worked extensively in packaging, book illustration, typography, and corporate branding. He designed logos for major companies including IBM, ABC, UPS, and NeXT. A …
Yu Hye-young

She graduated from Sookmyung Women’s University in 1994 with a degree in Industrial Design and completed her MFA at Elisaba Design School in 2000. He has exhibited at Sol Ferino , Seoul Design Festival Milan (Milan, 2007), Seoul Design Olympics, Design is Air (Seoul, 2008), Spanish Kitchen at Samji Gallery, Insadong (Seoul, 2009), and Casas Marcs Illustration Group (Barcelona, 2010). Since 2003, he has been a design exhibition commissioner and curator, organizing various exhibitions, and …
Kim Eun-ha

She completed her doctorate in education at the University of Cambridge. She is currently a researcher at the Institute of Social Education, Korea University Continuing Education Center, where she develops programs for teachers.

Lee Won-sik

이원식

Kim Eun-hae

Sangwoo Park

Stanley Morison

Seo Yu-kyung

ZERO PER ZERO

Soonbho Park

Hwang Hee-gyeong

Amorepacific

Oh Gong-hoon

Paul Rand

Yu Hye-young

Kim Eun-ha