Authors

Im Tae-su

임태수

A professional dedicated to uncovering the philosophy and values hidden within brands and delivering their unique essence to everyday life. Preferring leisure, simplicity, and thoughtful conversations, he tends to limit gatherings to four people or fewer. With experience at the brand consulting firm Brand&Company, Hanwha Hotels & Resorts Marketing Strategy Team, the brand experience design firm Plus X, and Kakao Pay Brand Marketing Team, he now runs Standard Project. He has led brand strategy planning and development for various companies, including Kyungdong Navien, Handsome, Hanwha Hotels & Resorts, Shinsegae, CJ Logistics, Coway, 11st, Amorepacific, Hanwha Life Insurance, 29CM, Daishin Securities, and Shinyoung G-well.

Im Tae-su의 책

다른 사람들

Ahn Sang-soo

Ahn Sang-soo is a graphic designer and typographer with a keen interest in Korean visual culture. He studied in the Visual Communication Design Department at Hongik University, where he also completed his graduate studies. A former professor at his alma mater, he took early retirement in 2012 to establish the Paju Typography Institute, where he currently serves as the president, also known as ‘Nalgae.’ In 2007, he received the Gutenberg Prize from the city of Leipzig, Germany. He is also a …
Chang Eung-bok

Born in Seoul, Chang Eung-bok graduated from the College of Fine Arts at Hongik University and founded Mono, the predecessor of Mono Collection, in 1985. With a foundation in textile design, she has contributed significantly to Korea’s textile design industry, working across residential and commercial spaces, domestic and international hotel projects, and furniture and soft interior design. She has held numerous exhibitions, including at Mori Art Museum (2005), Gallery Artlink (2010), Seoul …
Lee Young-choon

He graduated from Hongik University, College of Fine Arts, Department of Wooden Furniture, and majored in Industrial Design at Rochester Institute of Technology, USA. He has worked as a senior designer at Spoon Design, an adjunct professor at the Department of Industrial Design at Rochester Institute of Technology, a commissioned researcher at the Korea Institute of Design Promotion (KIDP), and is currently a professor at the Department of Living Furniture Design at Seoil University.
Jan Tschichold

Jan Tschichold also known as Iwan Tschichold or Ivan Tschichold, was a German calligrapher, typographer and book designer. He played a significant role in the development of graphic design in the 20th century – first, by developing and promoting principles of typographic modernism, and subsequently idealizing conservative typographic structures. His direction of the visual identity of Penguin Books in the decade following World War II served as a model for the burgeoning design practice of …
Park Hye-sook

After graduating from the Department of Visual Design at Hongik University’s College of Fine Arts, she received her Master’s degree(M.F.A.) in Fashion Design from the same university’s graduate school. She later completed her Master’s degree(M.F.A.) at the London College of Fashion in England, and her Ph.D. from Kookmin University. She is currently serving as the Dean of the Department of Fashion Design and Branding at Pyeongtaek University, and is active as an executive in several academic …
비유에스건축

BUS Architects is an architectural design firm led by three partners: Park Ji-hyun, Woo Seung-jin, and Cho Sung-hak . The firm focuses on establishing diverse relationships between cities, culture, and people , drawing from meaningful imagination that can emerge through architecture and space. Rather than emphasizing the “construction” of architecture, BUS Architects prioritizes the “process” behind it. In this context, “BUS” represents both a commitment to …
Lee Hyun-song

A designer in the Brand Strategy Team at Hyundai Department Store, actively involved in infusing vitality into the brand through various activities such as brand positioning and campaigns across multiple media platforms. She is particularly interested in effectively communicating the brand’s direction to customers through design, exemplified by projects like the opening of The Hyundai Seoul.
Chae Sung-zin

After graduating from the Department of Applied Arts at Seoul National University in 1985, he earned a Master of Fine Arts (MFA) in Industrial Design from Hongik University in 1987 and from the University of Michigan in 1990. In 2007, she completed her Ph.D. in Design Studies at Seoul National University with his dissertation, The Characteristics of Technology and the Formation of Product Archetypes (advisor: Lee Soon-jong). He served as an associate professor in the Department of Design …
Seo Ha-na

A Japanese translator and publishing editor who hovers between language and print. She considers language to be design, translating Japanese into Korean and plans books. She has worked in architecture and interiors, and after studying in Japan, she worked as an editor at Ahn Graphics. She has translated Rojinryoku , Who Made 501XX? , The Mina Perhonen Design Journey: The Circulation of Memory , An Encyclopedia of Tokyo Hotels , The Original Scenery of Harajuku in the 1970s , Walking with the …
Park Sun-a

She studied Library and Information Science in college. She began her career as a feature assistant at Nylon magazine and later worked as an editor at Around magazine and Angraphics. While working in companies, she collaborated with various brands, both large and small. Now, she is active as a freelance editor and art director. She is the author of 20 Kilograms of Life . She dreams of living “in a small house, with broad-minded people, and with a deep heart.”
Choi Chul-yong

Choi Chul-Yong studied Textile Art and Fashion Design at Hongik University and its graduate school and later explored the intersection of design and art at the Domus Academy in Milan. After working as a fashion designer and art director for European fashion brands such as Meltin’pot (Italy), Wrangler Blue Bell (Belgium), and Marteli (Italy), he returned to Korea in 2009 and launched his own brand, Cy Choi. Cy Choi has held 18 presentations in Paris, participated in Seoul Fashion Week 10 times, …
Richard Harris

Born in Toronto, Canada in 1974. After completing a Bachelor of Arts degree in political science at McGill University in 1996, he moved to South Korea, where he lived for 10 years. He continued to live overseas for two more years—in Spain, Australia, and South Africa—before returning to Canada in 2009. Today, he lives and works in Toronto. A Father’s Son (2013) is his first novel. He is also the author of two nonfiction books, Roadmap to Korean (2003) and Faces of Korea (2004), a novella, and a …

Im Tae-su

임태수

Ahn Sang-soo

Chang Eung-bok

Lee Young-choon

Jan Tschichold

Park Hye-sook

비유에스건축

Lee Hyun-song

Chae Sung-zin

Seo Ha-na

Park Sun-a

Choi Chul-yong

Richard Harris