Anyone can make a brand
Brand planner Im Taesu’s third book is titled Brand, Branding, Branded. Along with thoughts he gained while creating and materializing various brands, the author talks about brands that have had positive influences on his daily life. Today, brands penetrate deep into people’s everyday lives, change their lives and contribute to society—going beyond just providing quality products or satisfactory services. As such, each brand should clearly recognize its own identity, goal, and role, and handle this all carefully. While following the same calm perspective of the author, who is willing to be a brand as a person, readers will ask themselves, “What kind of brand am I?”
