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Kreativität aushalten : Psychologie für Designer

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Espresso machines hum in competition with your ideas, deadlines loom, and client meetings dictate your days—and often your nights. Social relationships increasingly take a backseat to client demands, which grow ever faster, ever more diverse, and seemingly endless. Sound familiar?

Frank Berzbach, a psychology and media education professor, intimately understands the highs and lows of a designer’s life. From the struggles of freelancers to the challenges of working from home, from the pitfalls of teamwork to the complexities of nonverbal communication, Berzbach has observed it all up close.

This book is an extension of his seminars at ecosign Academy for Design in Cologne, crafted to help designers navigate the realities of their profession without losing themselves. It offers practical advice and psychological insights to make sense of the chaos of creative work and to turn a dream job into something sustainable rather than a potential nightmare.

Perfect for creative professionals of all levels, Surviving the Creative Life equips readers with tools to balance work, creativity, and well-being, ensuring that the passion for design thrives amidst the pressures of the industry.

Frank Berzbach

Born in 1971, received technical education to become an industrial draftsman and completed mandatory training at a psychiatric hospital. Subsequently studied education, psychology, philosophy, and literature in Cologne, Bonn, and Frankfurt, focusing on the ethical issues of constructivism. Later transitioned to a career as a science journalist. As of 2011, teaches psychology and philosophy at the Eco Design Academy and design at a vocational school in Cologne. Co-founder of the knowledge portal sciencegarden.de. Identifying as a digital bohemian, he has recently been deeply intrigued by topics such as Buddhist mindfulness, fashion, tattoos, and vampires.

Jeongrye Park

She graduated from the Department of German Language and Literature at Hanyang University and has worked as a foreign rights agent for English- and German-language books at Imprima Korea Agency (IKA), introducing international books to the Korean market.
Her translated works include What the Lion Says, A Week with the White Handkerchief, and Rosalie and the Mystery of Milk, among others.
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