Good brands don’t conflict with one another

This book introduces a number of top brands that can be found all around us and considers the question of what goes into making a brand. Brand planner Im Tae-su does not talk about the marketing strategies, secrets and rules behind brand successes, or any competition. Instead, he talks about brands that quietly try to incorporate their philosophy into our daily lives. This means brands that maintain their own identity over long periods of time; brands associated with strong products that do not break over a long amount of time; brands that are connected to goods which can come into harmony with a customer’s tastes and lifestyles; and brands that play a natural role in our day-to-day lives. While reading this book, readers will likely want to see more quality brands, more ethical brands, and more sincere brands all around us in the near future.