Authors

Massimo Vignelli

He was born in Italy in 1931 and studied architecture in Milan and Venice from 1950 to 1957. After actively engaging in various projects, including designing posters and graphic materials for the 1964 Venice Biennale, he moved to the United States in 1956. In Chicago, he co-founded Unimark International, and in 1971, together with his wife and business partner Lella, established Vignelli Associates in New York.
From 1966 to 1980, he worked on the graphic program for Knoll; in 1966, he designed the New York subway sign system; in 1967, the American Airlines logo; in 1970, the New York subway map; and in 1995, the Benetton logo. He has been active across diverse design fields, including identity programs, posters, architecture, graphics, and products. From the earliest stages of his career until now, Vignelli has embodied modernism through organized and structured design.

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Lee Soon-jong

Lee Soon-jong graduated from Seoul National University College of Fine Arts and the Illinois Institute of Technology (IIT) Graduate School of Design. He has served as a professor at Kookmin University’s Department of Industrial Design and Seoul National University’s Department of Design. He also founded the International Association of Societies for Design Research (IASDR), served as president of the Korean Design Association, and was the first design director of the Gwangju Design …
Marc Stickdorn

He studied strategic management and marketing at the University of Trier in Germany. As the founder and consultant of Destinable, a service design company for the tourism industry, he has participated in various tourism projects across Europe. Since 2008, he has been teaching service design in the master’s program in Entrepreneurship and Tourism at Management Center Innsbruck(MCI) in Austria.
Lee Jeong-eun

Lee Jeong-eun received her master’s degree from the Graduate School of Architecture at the University of California, Los Angeles (UCLA). She worked at RTKL, MAD, and Callison, where she participated in many large-scale mixed-use projects in China. He is currently a designer at the architectural firm AUD.
Hwang Su-hyun

A journalist for The Hankook Ilbo , she majored in Clothing and Textiles at Hanyang University. Her career spans magazines and weekly publications before transitioning to a daily newspaper, where she has been working as a journalist for a decade. Her reporting began with fashion and has since expanded to cover architecture, art, food, design, publishing, and pop culture. In 2014, she wrote the serialized feature Living in Small Houses , introducing compact homes across Korea. With a natural …
Peter Jones

Dr. Peter Jones is Distinguished University Professor of Systemic Design at Tec de Monterrey, and an associate professor at Toronto’s OCAD University. He is a cofounder of the Systemic Design Association (systemic. design) and the RSD Symposia series, and is Editor in Chief of the SDA journal Contexts. Peter is the founder of Redesign Network, an innovation research firm, leading systemic and platform design and research in healthcare, informatics and media, and public sector strategy. He has …
Jang Yeong-jin

Graduated with a primary major in English Education from Korea University. After completing military service and returning to school, he explored new fields and entered the world of design. Discovering an unexpected aptitude for it, he pursued Industrial Information Design as a second major and went on to earn a master’s degree from the same university. Currently, he runs the design company YOUNGLAB, participating in design projects for startups, SMEs, and large corporations domestically and …
Lee sang-hoon

He graduated with honors from Hongik University, College of Fine Arts. He received his master’s degree in contextual design from Design Academy Eindhoven, the Netherlands, and his doctorate in educational psychology from Korea University. He was selected as a Korean Next Generation Design Leader by the Ministry of Trade, Industry and Energy and is currently a professor at the Department of Design Convergence, College of Architecture, Hongik University.
Armin Hofmann

Armin Hofmann was a Swiss graphic designer. He was one of the most prominent individuals in Swiss design. He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of twenty-six. Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad …
Kim Lee-hong

He is currently an assistant professor at Hongik University Graduate School of Architecture and Urbanism and a principal at Leehong Kim Architects. After graduating from Yonsei University’s School of Architecture and Harvard University’s Graduate School of Design (GSD), he practiced at Samwoo Architects and Steven Hall Architects for seven years. Since opening Leehong Kim Architects, he has been working on various projects between Korea and the United States. He participated in the …
Kim Eun-ha

She completed her doctorate in education at the University of Cambridge. She is currently a researcher at the Institute of Social Education, Korea University Continuing Education Center, where she develops programs for teachers.
Han Jin-yeong

Graduated from the Department of English Language and Literature at Chonnam National University and spent nearly a decade working in publishing, creating books. Later transitioned to a full-time career as a translator. Notable translations include How to Write a Life , Living a Life of Writing , Seeking Meaning Outside Religion , The Bonobo’s House , People Skills , The Boy Who Lost His Shoes , and Diagrams: The Art of Organizing Thoughts .
Lee Won-sik

Lee Won-sik is a brand manager at POSCO E&C. He is currently working as a brand manager at POSCO E&C after working at Interbrand, the world’s largest brand consulting firm. He has been consulting on strategic development and utilization of design and brand for various companies such as Morgan Stanley, Samsung Tesco, and Amorepacific. He is a member of the project planning team for the knowledge service sector of the Ministry of Knowledge Economy’s Industrial Source …

Massimo Vignelli

Lee Soon-jong

Marc Stickdorn

Lee Jeong-eun

Hwang Su-hyun

Peter Jones

Jang Yeong-jin

Lee sang-hoon

Armin Hofmann

Kim Lee-hong

Kim Eun-ha

Han Jin-yeong

Lee Won-sik