Authors

Massimo Vignelli

He was born in Italy in 1931 and studied architecture in Milan and Venice from 1950 to 1957. After actively engaging in various projects, including designing posters and graphic materials for the 1964 Venice Biennale, he moved to the United States in 1956. In Chicago, he co-founded Unimark International, and in 1971, together with his wife and business partner Lella, established Vignelli Associates in New York.
From 1966 to 1980, he worked on the graphic program for Knoll; in 1966, he designed the New York subway sign system; in 1967, the American Airlines logo; in 1970, the New York subway map; and in 1995, the Benetton logo. He has been active across diverse design fields, including identity programs, posters, architecture, graphics, and products. From the earliest stages of his career until now, Vignelli has embodied modernism through organized and structured design.

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Shin Seung-won

An invited artist and judge for the Korea Calligraphy Grand Exhibition, recognized as Korea’s Outstanding New Intellectual for pioneering and promoting calligraphy education programs. Held solo exhibitions in 2015 at the Museo Nacional de Arte Decorativo and the Cultural Center of the Korean Embassy in Argentina, where two works, “Life” and “Ten Symbols of Longevity”, are now part of the permanent collection. Former director of the Pilmuk Calligraphy Research Institute, …
Chung Yeon-shim

Chung Yeon-shim is professor of Art History and Theory (예술학과) at Hongik University in Seoul, South Korea. She received her Ph.D. in art history at the Institute of Fine Arts, New York University. Dr Chung’s research interests encompass both modern and contemporary Western and East Asian art. Before teaching at Hongik, Dr Chung was an assistant professor at the Fashion Institute of Technology in New York City and a researcher for the exhibition The World of Nam June Paik at the Guggenheim …
Lee Bong-won

He studied visual design at Hongik University and Dong-A Graduate School, and received his master’s degree in Design Strategy and Innovation from Brunel University, UK. He worked at the UI Lab of Samsung Electronics Design Management Center and is currently in charge of developing future scenarios based on the convergence of industries and technologies and designing service systems to realize them.
Hyundai Motor Company

Hyundai Motor Company is a global leader in the automotive industry that exports vehicles to over 200 countries and has established production facilities worldwide. As the pioneer of Korea’s automotive industry, Hyundai made history with the development of the nation’s first independently designed model, the Pony. The company has continued its legacy of innovation via the introduction of the world’s first mass-produced hydrogen fuel cell vehicle, XCIENT Fuel Cell, and the expansion its …
Shur Ki-heun

Graphic designer and professor in the Department of Visual Design at Gachon University. He has served as the president of the Korea Society of Visual Information Design and the Korea Society of Basic Design & Art. He received the Art Division Award at the 2008 Korean Culture and Arts Awards and the Education Division Award at the 2012 Korea New Knowledge Management Awards.
Park Hey-kyung

She studied Western painting at Seoul National University College of Fine Arts and its graduate school. She received a master’s degree in interior design from Drexel University in the United States and a doctorate in architectural planning from Kyungpook National University’s Graduate School of Engineering. She is currently a professor at Inje University’s Department of Design.
Nam Jung-min

He graduated from Yonsei University with a bachelor’s degree in architecture and received his master’s degree in architectural design from Harvard University Graduate School of Design (GSD). He has interned and practiced at various offices including Kennedy & Violich Architecture (KVA), Office for Metropolitan Architecture (OMA), and Safdie Architects. He is currently a professor at Seoul National University of Science and Technology, where he founded the OA-Lab architectural …
Kim Jung-suk

He studied Glass and Sculpture at Seoul National University, Ohio State University Graduate School, and University of Illinois Graduate School, and received his Ph.D. in Crafts from Seoul National University. He has held 13 solo exhibitions in Korea, Italy, Japan, and the United States, and has exhibited his works at SOFA Chicago and Kanazawa Art Fair. Currently, he serves as a Professor in the Department of Ceramics and Glass at Hongik University’s College of Fine Arts and as the …
Shim Bok-seob

Graduated from the Department of Visual Design at Hongik University’s College of Fine Arts and its Graduate School of Industrial Arts, and later from the Graduate School of Art and Design at the University of Tsukuba, Japan. Won an award at the international competition Extrasensory Museum hosted by Nikkei Inc. and participated in the planning and production of symbolic parade vehicles for the 50th Anniversary of Liberation. Currently serves as a professor of Visual Design in the Department of …
Michael Rock

He is a writer, designer, and educator who co-founded the New York-based design studio 2×4, where he serves as a creative director. Over the past thirty years, he has closely collaborated with a wide range of figures—including Miuccia Prada, Rem Koolhaas, Germano Celant, Kanye West, and Virgil Abloh—while teaching at Yale University, Harvard University, Columbia University, and the Jan van Eyck Academy, and contributing to publications such as The New York Times, I.D., and Eye. His major …
Kwon Jin

Kwon Jin is a contemporary art researcher and curator and currently works as the project director of the Seoul Mediacity Biennale at the Seoul Museum of Art (SeMA). He has been at the SeMA since 2016 after working at ARKO Art Center and the 4th Anyang Public Art Project (APAP), where he curated Ahn Sang-soo’s solo exhibition Nalgae.pati (2017), Latin American Contemporary Art Exhibition Work for the Future Past (2017–2018), Middle Eastern Contemporary Art Exhibition gohyang: home …
Bas van Abel

He is the Creative Director at Waag Society, focusing on developing various projects based on open design principles. He is also the co-founder of Waag Society’s Fab Lab and the Instructables Restaurant. On a personal level, he is actively involved in the global maker and digital fabrication community.

Massimo Vignelli

Shin Seung-won

Chung Yeon-shim

Lee Bong-won

Hyundai Motor Company

Shur Ki-heun

Park Hey-kyung

Nam Jung-min

Kim Jung-suk

Shim Bok-seob

Michael Rock

Kwon Jin

Bas van Abel