Hyundai Motor Company is a global leader in the automotive industry that exports vehicles to over 200 countries and has established production facilities worldwide. As the pioneer of Korea’s automotive industry, Hyundai made history with the development of the nation’s first independently designed model, the Pony. The company has continued its legacy of innovation via the introduction of the world’s first mass-produced hydrogen fuel cell vehicle, XCIENT Fuel Cell, and the expansion its market presence with the launch of the premium brand, Genesis. By spearheading advancements in autonomous driving and connectivity technologies, Hyundai is actively shaping the future of mobility. Hyundai is committed to refining their technology to create a better future for all, guided by the mission of ‘Progress for Humanity.’ The company is on its way to realize humanity’s dreams of ‘safe and free movement and a peaceful life,’ sharing the benefits of its innovations with customers worldwide and earning their trust and loyalty.
Authors
Hyundai Motor Company
현대자동차
다른 사람들
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Director of the Play AT Institute. He teaches young people at the Kurikindi center. He is the author of “An Earthbag House with Neighbors , The Return of the Fire Pit , The Age of the Woodstove , and “My Hands Are Tired .
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Suzy Lee
Suzy Lee studied painting in Korea and book arts in the UK and has published picture books internationally. Her work has garnered several prestigious awards, including the “2022 Hans Christian Andersen Award” “the Bologna Ragazzi Award”, “the Inchon Memorial Award” “The Korean Publishing Culture Award” and “The New York Times Best Illustrated Children’s Book Award”. Among her most celebrated works are the picture books Summer , River , Wave , Shadow , The Black Bird , Alice in Wonderland , and … -
Kang Hyeon-joo
He studied visual design at Seoul National University and Konstfack, Sweden, and worked at Allcommunication, a CI company. He is currently a professor at Inha University’s Department of Design Convergence. His books include Studies in the History of Design and Handbook of Korean Design History: Interviewing Korea’s Paul Rand, Cho Young-Jae , and his articles include “Correlation between Generation Shift and Corporate Design”, “The Characteristics and Meaning of Hong-Taik Han’s Design : The … -
Kan Tai-Keung
An active design educator and artist, Kan Tai-keung is one of Hong Kong’s most famous graphic designers and noted ink painters. Born in 1942 in Pangyu, Guangdong, Kan has resided in Hong Kong since 1957. His passion for painting developed early on in his childhood, and his grandfather, Kan Yaosheng, a clay sculptor, encouraged his pursuit of art. Kan first studied art and design in 1964, and then watercolour painting and sketching with his uncle Kan May-tin. In 1967, he began attending … -
Koo Sang
Professor Koo, Sang has been researched for mobility and automotive design over 30 years since his career in Kia Motors Design Center either California Design Research Center as a senior designer, and now works as a professor at Hongik University. He got a doctor degree at the Graduate School of SNU for the first turn. He wrote 12 books related to automotive design and two long novels. Nowadays, he is writing design critique columns in Medias for every week. So far, they’ve collected more … -
Cho Young-jae
A graphic designer and Professor Emeritus at Seoul National University, he is the Honorary President of the Korean Federation of Design Organizations. Throughout his illustrious career, he has held numerous influential positions in the field of design: Jury Member for the Asia Digital Art and Design Awards (2001–2007), Honorary Doctorate in Design from Dongseo University (2001), International Jury Member for Hong Kong Design Show 98 (1998), Founding President of the Korea Society of Visual … -
Marc Stickdorn
He studied strategic management and marketing at the University of Trier in Germany. As the founder and consultant of Destinable, a service design company for the tourism industry, he has participated in various tourism projects across Europe. Since 2008, he has been teaching service design in the master’s program in Entrepreneurship and Tourism at Management Center Innsbruck(MCI) in Austria. -
FHHH Friends
FHHH Friends is an architecture firm composed of three principals—Yoon Hanjin, Han Seungjae, and Han Yangkyu —along with six team members. The three principals first crossed paths as colleagues at Designcamp Moonpark (DMP) and have been working together since 2013. Their work is rooted in a deep understanding of urban contexts, showcasing originality and creativity across a range of projects. In recognition of their contributions to the field, they were named Young Architects of 2019 . -
Kim Jee-hyun
She studied graphic design at Seoul National University’s Department of Applied Arts and Graduate School of Design, and received his master’s degree in typography from Eastern Michigan University, USA. She has been teaching design at Hansung University since 1991. She was a research professor at Syracuse University in the United States and the third president of the Korean Typography Society. She is currently serving as the chairman of the Future Planning Committee and editorial … -
Han Myoung-sik
Graduated with a degree in Interior Design from the École Municipale des Beaux-Arts Appliqués in Lyon, France, and worked as an interior designer at LG Chem. Currently, teaches and explores architectural spaces with students in the Department of Interior Architecture at Daegu Haany University. -
Yoo Ji-won
Yoo Ji-won is designer who loves books and letters. She majored in visual design at Seoul National University’s Department of Industrial Design and worked as a book designer at Minsumsa. He received an artistic scholarship from the German Academic Exchange Service DAAD, majored in typography at the Leipzig University of Graphic and Book Arts, and was a BK Research Professor at Hongik University’s Metadesign Center. Since then, he has taught typography and editorial design at Seoul … -
Michel Pastoureau
He is a leading scholar of medieval heraldry and recognized as the first international expert in the field of color. Born in Paris in 1947, he studied at the Sorbonne and the École Nationale des Chartes. He began researching the history of color as an academic subject in 1968 and published his first paper on medieval color in 1977. In 1982, he was appointed Director of Studies in the History and Philology Section at the École Pratique des Hautes Études (EPHE), where he taught for 28 years on …