Hyundai Motor Company is a global leader in the automotive industry that exports vehicles to over 200 countries and has established production facilities worldwide. As the pioneer of Korea’s automotive industry, Hyundai made history with the development of the nation’s first independently designed model, the Pony. The company has continued its legacy of innovation via the introduction of the world’s first mass-produced hydrogen fuel cell vehicle, XCIENT Fuel Cell, and the expansion its market presence with the launch of the premium brand, Genesis. By spearheading advancements in autonomous driving and connectivity technologies, Hyundai is actively shaping the future of mobility. Hyundai is committed to refining their technology to create a better future for all, guided by the mission of ‘Progress for Humanity.’ The company is on its way to realize humanity’s dreams of ‘safe and free movement and a peaceful life,’ sharing the benefits of its innovations with customers worldwide and earning their trust and loyalty.
Authors
Hyundai Motor Company
현대자동차
다른 사람들
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She graduated from the Department of Archaeology and Art History at Seoul National University and received her MA and PhD in archaeology from the University of Sheffield, UK. She has taught at Seoul National University, KyungHee University, Soongsil University, and Chungnam National University, and was a research professor at the HK Research Institute of Humanities at Seoul National University, and is currently a senior researcher at the Seoul National University Asia Center. She is the …
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Choi Jin-young
Observes daily life and translates memorable scenes and stories into illustrations. Aspiring to convey the joy and vitality of drawing, contributes artwork across various media. Illustrated books include: Children’s University: Physics , Accidental Design , The More Different, the Better , Words on the Road . -
Choi Sulki
Choi Sulki and Choi Sung-min are a graphic design duo working under the name Sulki and Min. Together, they have authored books such as Artwork Description , Off-White Paper: Brno Biennale and Education , and An Unfair and Incomplete Dutch Design Trip . Choi Sung-min has also translated books including What is a Designer? , Retromania , Paul Renner: The Art of Typography , and Modern Typography . He teaches at the University of Seoul. Both studied under Michael Rock during their time at the Yale … -
Seongeun Park
She graduated from the Fashion Institute of Technology (FIT) in New York and earned a master’s degree from the School of Visual Arts (SVA) in New York. Her translated works include Drawing Lessons from the Great Masters , Force: Dynamic Life Drawing , and Sketch Your World , among others. -
Kim Mi-ja
She graduated from Hongik University with a BFA in Visual Design and majored in Packaging Design at Dongguk Graduate School of Industrial Art. She majored in illustration at California State University, Long Beach, USA. He is currently a professor at Yeongsan University, Department of Design. -
Kim Won-young
She worked as a lawyer at the National Human Rights Commission of Korea and Law Firm Deoksu. Since 2013, she has been involved in performing arts research and creation, and since 2019, she has been directly participating in performances as a choreographer, playwright, and dancer. She has published books and papers dealing with disability and the relationship between human rights, art, and technology. She wrote books including Defense for the Disqualified (2018) and Becoming a Cyborg (2021), and … -
Gerrit Noordzij
Typographer, type designer, book designer, author, historian, and educator. Born in 1931 in Rotterdam, Netherlands, he taught type design at the Royal Academy of Art in The Hague from 1960 to 1990. Over three decades, he transformed the academy into one of the world’s leading institutions for type design education. He has influenced the field profoundly, producing numerous students who have become prominent type designers in Europe and the United States, collectively known as the “Hague … -
Kay Jun
She studied literature at Ewha Womans University and Seoul National University and pursued visual design at the Graduate School of Hongik University. After graduation, she worked as the publishing team leader at the design studio AGI Society. Starting with her master’s thesis, Photography as Text and Society as Image: Handling of Photography in Twen」 (2006), she has focused her research on the intersections of photography, text, and design. Currently, she runs the photography book publishing … -
Mike Evans
Mike Evans was a musician who released two singles on the Decca label and performed at the Cavern Club. In 1969, he was active in the Liverpool music scene and took the stage as a support band for Led Zeppelin and Bob Dylan. Afterwards, he transitioned to radio and contributed articles to magazines such as Sounds , Melody Maker , and The Guardian . Since the late 1980s, he has written and edited over 60 books on music, film, and fashion. -
Im Tae-su
A professional dedicated to uncovering the philosophy and values hidden within brands and delivering their unique essence to everyday life. Preferring leisure, simplicity, and thoughtful conversations, he tends to limit gatherings to four people or fewer. With experience at the brand consulting firm Brand&Company, Hanwha Hotels & Resorts Marketing Strategy Team, the brand experience design firm Plus X, and Kakao Pay Brand Marketing Team, he now runs Standard Project. He has led brand … -
Jeong Eun-ju
Jeong Eun-ju graduated from Korea University with a B.A. in English Literature and completed an M.A. program in Performing Arts at Seoul National University. She currently works as a freelance translator and editor. She has translated books such as GRAPHIC and other magazines and exhibition catalogs, as well as Ways of Hearing , Invisible , Never Use Futura , Encyclopedie Artwork Books , and The White Review Interviews . -
Lim Dae-geun
Im Dae-geun graduated from the Department of Western Painting and the Graduate School of Art Theory at Seoul National University and completed the Ph.D. coursework in Art History at the University of Melbourne. Since 1997, he has been primarily responsible for exhibition planning at the National Museum of Modern and Contemporary Art (MMCA), organizing notable exhibitions such as «Multiple/Dialogues∞» (2009), «Untitled» (2015), «Cracks» (2018), «Park Iso: Records and Recollections» (2018), «MMCA …