Hyundai Motor Company is a global leader in the automotive industry that exports vehicles to over 200 countries and has established production facilities worldwide. As the pioneer of Korea’s automotive industry, Hyundai made history with the development of the nation’s first independently designed model, the Pony. The company has continued its legacy of innovation via the introduction of the world’s first mass-produced hydrogen fuel cell vehicle, XCIENT Fuel Cell, and the expansion its market presence with the launch of the premium brand, Genesis. By spearheading advancements in autonomous driving and connectivity technologies, Hyundai is actively shaping the future of mobility. Hyundai is committed to refining their technology to create a better future for all, guided by the mission of ‘Progress for Humanity.’ The company is on its way to realize humanity’s dreams of ‘safe and free movement and a peaceful life,’ sharing the benefits of its innovations with customers worldwide and earning their trust and loyalty.
Authors
Hyundai Motor Company
현대자동차
다른 사람들
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He studied visual design at Seoul National University and Konstfack, Sweden, and worked at Allcommunication, a CI company. He is currently a professor at Inha University’s Department of Design Convergence. His books include Studies in the History of Design and Handbook of Korean Design History: Interviewing Korea’s Paul Rand, Cho Young-Jae , and his articles include “Correlation between Generation Shift and Corporate Design”, “The Characteristics and Meaning of Hong-Taik Han’s Design : The …
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Park Hyun-taek
Majored in visual design at Hongik University and lectured at several universities before coming across the National Museum of Korea, where work has continued for over twenty years. While working in the fields of ‘museums,’ ‘design,’ and ‘culture,’ doubts arose about the fact that design was being absorbed only in external decoration. Reevaluating design led to confronting the question of ‘why and for whom to design,’ rather than ‘how to design.’ This process led to the realization that design … -
Omagari Toshi
Toshi Omagari is a font designer at Monotype in the UK. He studied typography and font design at Musashino Art University in Tokyo, graduating in 2008. Arcade Game Typography is his first book. -
Kimura Shunsuke
Interviewer and author. He began his career as an interviewer when he attended a seminar by Japanese intellectual Tachibana Takashi while a student at the University of Tokyo. After working in the office of copywriter Shigesato Itoi, he went out on his own. He has been a professional interviewer for 20 years and has interviewed and organized the stories of more than 1,000 people. -
Lim Taehee
After completing a research program in Architecture at Kyoto University, he returned to South Korea and gained six years of practical experience in the field. He later went back to Japan and earned a Ph.D. in Architecture from Kyoto Institute of Technology. Currently, he runs Im Taehee Design Studio, continuing to work on various projects. -
Shin Hyun-woo
A digital culture researcher specializing in critiques of information capitalism, game studies, and technology and information culture. Actively engaged in various writing projects. Co-authored the book Mario, Born in 1981. -
Axel Ewald
Axel Ewald studied sculpture and art education at Alanus School of Art in Germany. He has taught sculpture, drawing, Goethean observation and art history for more than twenty years in Germany, Great Britain, the United States, and Israel. He has been a member of staff at Emerson College in Great Britain for five years. In cooperation with biologist Margaret Colquhoun, Axel developed a series of Goethean science and art courses in Great Britain as well as New Eyes for Plants, a workbook for … -
Fukasawa Naoto
Naoto Fukasawa was born in 1956 in Yamanashi, Japan. He graduated from Tama Art University in 1980 and began his career at Seiko Epson, where he worked on advanced designs for watches and other micro-electronic devices. In 1989, he joined ID Two, a San Francisco-based product design firm that later became IDEO. In 1996, Fukasawa returned to Japan to establish and oversee IDEO’s Tokyo office. In 2003, he founded Naoto Fukasawa Design . Since 2001, he has served as a design advisor for MUJI … -
Park Jaeyong
He is a writer, translator, and curator primarily based in Seoul, South Korea. A bibliophile, he founded and operates Seoul Reading Room (@seoulreadingroom), a contemporary art and theory library. He is also a frontman of the research band NHRB (@nhrb.space) alongside Heo Youngkyun, and co-runs the stand-up comedy group Seochon Comedy Club (@westvillagecomedyclub) with Jung Sung-eun and Kim Su-ji. His translated works include There Is No Last Revolution: Art and Political Imagination Since 1980 … -
Lee Jeong-hwan
Lee Jeong-hwan graduated from Kyung Hee University’s Department of Business Administration and Intercultural Japanese Language School. He is a researcher of Eastern philosophy and religion, a Japanese translator, and a writer. He has translated many books into Korean, including The Architecture of Tomorrow , The Secret of the Macaroni Hole , Connecting Architecture , 三低主 , White , Nagaoka Kenmei no Kangae , Tokyo University Students Become Fools , and Ready Luck . -
Yongrak Park
He is the Creative Director of Fontworks Inc., a font design company he co-founded in 2005. With over 25 years of experience, he is recognized as one of South Korea’s leading type designers. He has developed corporate fonts for Samsung, Kakao, Naver, Hyundai Card, Nexon, the Korea Publishers Association, MBC, KBS, YTN News, Dong-A Ilbo, Lotte Mart, Daishin Securities, and LINE Japan, among others. His work includes commercial typefaces such as Yoon Gothic and Yoon Myungjo, Rix Gothic and … -
Go Yun-seo
She explores how text, graphics, and people interact between the virtual and the real. After working as a designer and developer at graphic design studio Everyday Practice, She recently went independent to run his own creative design studio, YYY. Continues to experiment with digital interaction in the graphic web experimentation group HHHA.