Hyundai Motor Company is a global leader in the automotive industry that exports vehicles to over 200 countries and has established production facilities worldwide. As the pioneer of Korea’s automotive industry, Hyundai made history with the development of the nation’s first independently designed model, the Pony. The company has continued its legacy of innovation via the introduction of the world’s first mass-produced hydrogen fuel cell vehicle, XCIENT Fuel Cell, and the expansion its market presence with the launch of the premium brand, Genesis. By spearheading advancements in autonomous driving and connectivity technologies, Hyundai is actively shaping the future of mobility. Hyundai is committed to refining their technology to create a better future for all, guided by the mission of ‘Progress for Humanity.’ The company is on its way to realize humanity’s dreams of ‘safe and free movement and a peaceful life,’ sharing the benefits of its innovations with customers worldwide and earning their trust and loyalty.
Authors
Hyundai Motor Company
현대자동차
다른 사람들
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Lucas Evers is Head of the e-Culture Programme at Waag Society. Lucas is involved in projects at the intersection of art, science, design and society, extending the reach of e-Culture to a wider range of technology-informed disciplines.
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Karl Gerstner
Karl Gerstner (1930–2017) was a leading representative of Swiss typography and one of the most important innovators of typography, advertising graphics and corporate design. From 1945 to 1948, he completed an apprenticeship in Fritz Bühler’s studio and attended courses at the Allgemeine Gewerbeschule Basel, where Armin Hofmann and Emil Ruder were his instructors. In 1949 he followed Max Schmid’s call and joined the legendary design team of Geigy Pharmaceuticals, where he later met … -
Jan Tschichold
Jan Tschichold also known as Iwan Tschichold or Ivan Tschichold, was a German calligrapher, typographer and book designer. He played a significant role in the development of graphic design in the 20th century – first, by developing and promoting principles of typographic modernism, and subsequently idealizing conservative typographic structures. His direction of the visual identity of Penguin Books in the decade following World War II served as a model for the burgeoning design practice of … -
Seoul Biennale of Architecture and Urbanism
Established in 2017, the Seoul Biennale of Architecture and Urbanism explores the diverse challenges arising from rapid urban growth through the lens of architecture and urbanism. With a focus on Seoul and other global cities, the Biennale seeks to address pressing urban issues and propose innovative solutions. The Biennale features Thematic Exhibitions centered on a specific theme, Guest Cities Exhibition showcasing pioneering public projects from around the globe, and On-site Projects that … -
Bong Seong-chang
2005년 경향게임스에서 게임 전문기자를 시작으로, 지디넷코리아 산업팀장, 씨넷코리아 편집장을 거치며 IT 전문기자로, 매일경제TV 산업팀장과 비즈한국 산업팀장을 거쳐 경제 전문기자로 전문 영역을 꾸준히 확대해 왔다. 2017년부터 비즈한국에서 개최하는 ‘브랜드비즈 컨퍼런스’를 기획 총괄하며, 기업의 브랜딩 및 디자인 전반에도 관심이 많다. -
Richard Harris
Born in Toronto, Canada in 1974. After completing a Bachelor of Arts degree in political science at McGill University in 1996, he moved to South Korea, where he lived for 10 years. He continued to live overseas for two more years—in Spain, Australia, and South Africa—before returning to Canada in 2009. Today, he lives and works in Toronto. A Father’s Son (2013) is his first novel. He is also the author of two nonfiction books, Roadmap to Korean (2003) and Faces of Korea (2004), a novella, and a … -
Fukuda Shigeo
Graduated from the Department of Design at Tokyo University of the Arts, she worked at Ajinomoto Co., Inc. and Deska Co. before embarking on a freelance career. She carved out a unique space in the design world with works that fuse simplified forms and trick art, embodying a playful and cynical spirit. Her accolades include the Gold Prize at the Warsaw International Poster Biennale, the Grand Prix at the Poland 30th Anniversary of Victory International Poster Competition, the Newcomer Award … -
Adolf Loos
Adolf Franz Karl Viktor Maria Loos was an Austrian and Czechoslovak architect, influential European theorist, and a polemicist of modern architecture. He was inspired by modernism and a widely-known critic of the Art Nouveau movement. His controversial views and literary contributions sparked the establishment of the Vienna Secession movement and postmodernism. -
Alexandra Klobouk
Alexandra Klobouk is an artist, author and culture & content illustrator working between Berlin and the rest of the world. In her work she combines visual storytelling, journalism, intercultural communication, travel sketching, music, performance and various other disciplines. Her work is vivid, fun and full of life, while it often tells stories of complex, difficult or unpleasant topics like Climate Change and Pollution, Gentrification, Fear of Strangers, the Holocaust or ignorance about … -
Park Hyun-taek
Majored in visual design at Hongik University and lectured at several universities before coming across the National Museum of Korea, where work has continued for over twenty years. While working in the fields of ‘museums,’ ‘design,’ and ‘culture,’ doubts arose about the fact that design was being absorbed only in external decoration. Reevaluating design led to confronting the question of ‘why and for whom to design,’ rather than ‘how to design.’ This process led to the realization that design … -
No Yun-gi
After graduating from Konkuk University with a degree in philosophy, he worked in international relations and corporate public relations at a public company, but was fascinated by the work of a translator to introduce good books and became a translator after graduating from the Glbab Academy of Barun Translation. His translations include The Delusions Of Crowds , The Fifth Agreement , How to Talk to a Science Denier , The Oxford Tutorial , Algorithms Of Oppression , and The Future of Men . -
Park Jeong-hoon
He majored in Korean literature and photography. He has held photography exhibitions including Black Light , Distant Mountain , Seasons , and Every Little Step . He has translated several works by Leonard Koren into Korean, including Wabi-Sabi: Just Here , This Is Not Zen: Gardens of Pebbles and Sand , What Artists Are , and Wabi-Sabi: Simply Like This .