Armin Hofmann was a Swiss graphic designer. He was one of the most prominent individuals in Swiss design. He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of twenty-six. Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad based, setting new standards that became widely known in design education institutions throughout the world. His independent insights as an educator, married with his rich and innovative powers of visual expression, created a body of work enormously varied – books, exhibitions, stage sets, logotypes, symbols, typography, posters, sign systems, and environmental graphics. His work is recognized for its reliance on the fundamental elements of graphic form – point, line, and shape – while subtly conveying simplicity, complexity, representation, and abstraction. Originating in Russia, Germany and The Netherlands in the 1920s, stimulated by the artistic avant-garde and alongside the International Style in architecture. He is well known for his posters, which emphasized economical use of colour and fonts, in reaction to what Hofmann regarded as the “trivialization of colour.” His posters have been widely exhibited as works of art in major galleries, such as the New York Museum of Modern Art. He was also an influential educator, retiring in 1987. In 1965 he wrote the Graphic Design Manual, a popular textbook in the field.
Authors
Armin Hofmann
다른 사람들
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The family is made up of Ko Kyung-ae, a painter, and Lee Sang-wook, a semiconductor researcher, along with Jun Sung-seong, Eun-sol, and their dog Corbusier. After working for President Kim Dae-jung’s presidential secretariat and the Consulate General of the Republic of Korea in Sendai, Japan, Ko Kyung-ae became a self-taught painter and held three solo exhibitions in Japan and one in Korea. After experiencing the Great East Japan Earthquake in 2011, she changed her outlook on life and …
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Lee Seung-heon
Lee Seung-heon is a professor of interior architecture at Dongmyung University. He majored in architectural engineering at Dong-A University and earned his PhD from Pusan National University with a thesis on the meaning and expression of locality in architecture. He writes and lectures on various media for public understanding of architecture, and his research interests include the evolution of space and the aesthetics of weaving. He has worked as a planner and designer for ‘Reno House , … -
Bas van Abel
He is the Creative Director at Waag Society, focusing on developing various projects based on open design principles. He is also the co-founder of Waag Society’s Fab Lab and the Instructables Restaurant. On a personal level, he is actively involved in the global maker and digital fabrication community. -
Jeong Ha-rin
A typeface designer and graphic designer who studied Graphic Design at Yeungnam University and Yale University. From 2014 to 2017, he worked as a type researcher and designer at Ahn Graphics’ Typography Institute, where he contributed to the creation of AG Choijeongho Typeface and AG Superblack Gothic. During the same period, he taught typeface design at the PaTI (Paju Typography Institute). -
Kim Tae-hwa
After majoring in video animation, he worked as a designer at SBS Digital News Lab’s Operational Content Team, overseeing the design of various brands and contents such as ‘SUBUSU NEWS’ and ‘MMTG’. Since 2021, he has also been designing eco-friendly commerce brand 175Planet. -
Ryu Biho
Since his first solo exhibition Steel Sun in 2000, she has been working with contemporary artists, exhibition curators, and media sociologists to co-organize and research new artistic activities in a media-connected society, such as Art Practice through Hacking (2001) and Parasite-Tactical Media Networks (2004-2006). While organizing and executing these activities, he has also executed various projects such as Dramatic Practice (2010), Co-operative Escape (2010), Twinfix (2011), In My Sky at … -
Shim Bok-seob
Graduated from the Department of Visual Design at Hongik University’s College of Fine Arts and its Graduate School of Industrial Arts, and later from the Graduate School of Art and Design at the University of Tsukuba, Japan. Won an award at the international competition Extrasensory Museum hosted by Nikkei Inc. and participated in the planning and production of symbolic parade vehicles for the 50th Anniversary of Liberation. Currently serves as a professor of Visual Design in the Department of … -
Sosun Park
With a background in media, theater, and programming development, she uses technology as both material and inspiration for her creative work. As a developer and artist, she creates content that merges technology and art, sharing her work across various social media platforms. Furthermore, she maximizes the unique characteristics of technology and the web as mediums, designing interactive experiences that engage audiences and encourage their participation. -
Kim Wook-kyun
After graduating from Sogang University and completing a doctoral program at Konkuk University’s Graduate School of Environment, I have been working in the tourism and maritime sectors. I became interested in plants after turning fifty and began studying the interrelationships between plants, people, and the environment. My field of activity expanded into roses as I became fascinated by their repeat blooming characteristics and cultural connections. Currently, I serve as the president of … -
Park Jaeyong
He is a writer, translator, and curator primarily based in Seoul, South Korea. A bibliophile, he founded and operates Seoul Reading Room (@seoulreadingroom), a contemporary art and theory library. He is also a frontman of the research band NHRB (@nhrb.space) alongside Heo Youngkyun, and co-runs the stand-up comedy group Seochon Comedy Club (@westvillagecomedyclub) with Jung Sung-eun and Kim Su-ji. His translated works include There Is No Last Revolution: Art and Political Imagination Since 1980 … -
Zo Za-yong
Born in Hwangju, Hwanghae-do, he graduated from Pyongyang Teachers’ College (平壤師範學校) at the age of 18 and briefly worked as an elementary school teacher. After the liberation of Korea, he moved south, worked as a houseboy for the U.S. military, and at 22, went to study in the United States. He graduated from Wesleyan College and Vanderbilt University and earned a master’s degree in Structural Engineering from Harvard University. Returning to Korea in 1954, he pursued a career in … -
Sara De Bondt
Sara De Bondt is a graphic designer, publisher, and educator. Her current design projects include creating a new website for The Showroom, developing exhibition graphics for the Wellcome Collection, and designing books for Camden Art Centre and Book Works. She has been a member of the Alliance Graphique Internationale (AGI) since 2017. In 2008, she co-founded the publishing imprint Occasional Papers with Antony Hudek and has since edited several of its titles. Her most recent book, Off the …