Armin Hofmann was a Swiss graphic designer. He was one of the most prominent individuals in Swiss design. He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of twenty-six. Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad based, setting new standards that became widely known in design education institutions throughout the world. His independent insights as an educator, married with his rich and innovative powers of visual expression, created a body of work enormously varied – books, exhibitions, stage sets, logotypes, symbols, typography, posters, sign systems, and environmental graphics. His work is recognized for its reliance on the fundamental elements of graphic form – point, line, and shape – while subtly conveying simplicity, complexity, representation, and abstraction. Originating in Russia, Germany and The Netherlands in the 1920s, stimulated by the artistic avant-garde and alongside the International Style in architecture. He is well known for his posters, which emphasized economical use of colour and fonts, in reaction to what Hofmann regarded as the “trivialization of colour.” His posters have been widely exhibited as works of art in major galleries, such as the New York Museum of Modern Art. He was also an influential educator, retiring in 1987. In 1965 he wrote the Graphic Design Manual, a popular textbook in the field.
Authors
Armin Hofmann
다른 사람들
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Kim Se-jin is an architectural practice founded in 2015 after graduating from Seoul National University’s Department of Architecture and Graduate School of Architecture. His architectural work begins with the surface of paper and evolves into profound expressions of individuality and universal sensory experience. He served as a Seoul Public Architect in 2016 and has taught at Seoul National University’s design studio. Her accolades include winning the design competition for the Chebu-dong …
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Seo Ji-su
She majored in ancient art history at university. After graduating from the Glbab Academy, she worked in various Japanese translation jobs and is currently working as a professional Japanese translator at Bareun Translation. -
Ahngraphics
Ahngraphics is a Korean design publishing company and company founded by visual designer Ahn Sang-soo on February 8, 1985. It was converted to a stock company in 1990 and has grown into a comprehensive design company covering four sectors: design, digital, media, and publishing. It was the first design company to introduce DTP into practice, and contributed to the development of Korean graphic design through high-quality editorial design centered on letters. It celebrated its 30th anniversary … -
Kang Ju-hyun
He runs the graphic design studio Occupy the City and is based in Seoul. He curated and organized the exhibition Occupy the City: Typozimmer Nr. 7 and participated in other exhibitions such as Korean Design: Transforming Forms and Tools of Communication . He is currently an adjunct professor at Konkuk University and teaches graphic design and typography at various universities. -
Ogawa Naho
Ogawa Naho is a unique and whimsical sensibility who draws with elegant and delicate lines and brings her own playfulness to her paintings. She studied at Parsons School of Design in New York City, which gives her drawings a distinctly New York style. She has traveled and worked with luxury brands, fashion magazines, and famous department stores in the world’s biggest cities, including Anna Sui, Vogue , Elle , Newsweek , Wall Street Journal , The New Yorker , Ja Cosmetics , Hong Kong … -
Kim Yu-yeong
She is a Ph.D. candidate at Yonsei University’s HCI Lab. She is currently working with HAII (a company specializing in digital therapeutics) on the planning, development, and clinical trials of a digital therapeutic for language therapy targeting stroke patients. She has directly experienced the A to Z of creating digital therapeutics and researches how patients can better and continuously benefit from digital therapy. She co-authored The Digital Therapeutics Revolution: Everything About … -
Lee Yil
Lee-Yil is an art critic who made a significant contribution to recognizing and establishing the concept of art criticism and review in the Korean art world from the 1960s to the 1990s. Born in 1932 in Gangseo, South Pyongan Province, Lee was a student at Seoul National University, where he was active as a literary youth, organizing the ‘Literature and Literature Society’ and appearing as a poet. After dropping out of college, he studied abroad in France in 1956, where he completed … -
Go Yun-seo
She explores how text, graphics, and people interact between the virtual and the real. After working as a designer and developer at graphic design studio Everyday Practice, She recently went independent to run his own creative design studio, YYY. Continues to experiment with digital interaction in the graphic web experimentation group HHHA. -
Choi Bum
Design critic. Graduated from the Department of Industrial Design and the Department of Aesthetics at Hongik University. Served as the editor-in-chief of the monthly magazine Design and as the editor of the design criticism journal Design Critique . Focused on critically analyzing Korean society and culture through the lens of design. Authored several books, including: A View on Korean Design , Where is Korean Design Heading? , Korean Design: Beyond the Myth , If I Had Read That Book in Those … -
Anthony Dunne
Anthony Dunne, of Dunne & Raby , is University Professor of Design and Social Inquiry at The New School in New York and a Visiting Distinguished Professor at the China Academy of Art (CAA) in Hangzhou. Between 2005-2015 he was professor and head of the Design Interactions department/programme at the Royal College of Art in London. He studied Industrial Design at the RCA before working at Sony Design in Tokyo. On returning to London he completed a PhD in Computer Related Design at the RCA. … -
Choi Sung-min
Choi Sulki and Choi Sung-min are graphic designers working around Seoul, South Korea. They met at Yale University where they both earned their MFA degrees. After working as researchers at the Jan van Eyck Academie in Maastricht, they returned to Korea in 2005 to start their own practice. Since then, they have created graphic identities, promotional materials, publications and websites for many cultural institutions and individuals. From 2010 until 2013, they worked as graphic designers of the … -
Jang Hun-gyo
A full-time researcher at the Research Center for Common Resources and Sustainable Society at Jeju National University. She dreams of running a small research institute under the name Democracy for All. She is the author of The Miryang War: A Radical Democracy Project Based on Common Resources and is currently working on her next book.