Armin Hofmann was a Swiss graphic designer. He was one of the most prominent individuals in Swiss design. He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of twenty-six. Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad based, setting new standards that became widely known in design education institutions throughout the world. His independent insights as an educator, married with his rich and innovative powers of visual expression, created a body of work enormously varied – books, exhibitions, stage sets, logotypes, symbols, typography, posters, sign systems, and environmental graphics. His work is recognized for its reliance on the fundamental elements of graphic form – point, line, and shape – while subtly conveying simplicity, complexity, representation, and abstraction. Originating in Russia, Germany and The Netherlands in the 1920s, stimulated by the artistic avant-garde and alongside the International Style in architecture. He is well known for his posters, which emphasized economical use of colour and fonts, in reaction to what Hofmann regarded as the “trivialization of colour.” His posters have been widely exhibited as works of art in major galleries, such as the New York Museum of Modern Art. He was also an influential educator, retiring in 1987. In 1965 he wrote the Graphic Design Manual, a popular textbook in the field.
Authors
Armin Hofmann
다른 사람들
-
A licensed architect in South Korea, serving as an advisory partner at BOUNDLESS (경계없는 작업실) and the CEO of ZERO TO N. After graduating from the Department of Architecture at Seoul National University, he gained practical experience at Hanul Architects and later founded Boundless Studio. At Boundless Studio, he recognized the necessity of integrated value across space development, planning, design, and construction. This insight led to the establishment of Zero to N, a comprehensive construction …
-
Kim Yeong-seon
She graduated from the Department of Creative Writing at Chung-Ang University and completed coursework in Aesthetics at Hongik University Graduate School. After working as a publishing editor and caregiver, she is currently active as a professional translator. Her translated works include The Death of Truth , Churchill’s Black Dog, Kafka’s Mice , Automating Inequality , Capital Without Borders , To the Letter , The Art of Forgetting and “Why Heidegger Should Not Be … -
Lee Kyung-il
Architecture journalist. She majored in architecture at Seoul National University. He has worked as a reporter for Space , chief reporter for plus , editor-in-chief of bob , and editor-in-chief of Architecture Culture , and editor-in-chief of Architecture World , Interior World , and MADE . -
Jeong Ha-rin
A typeface designer and graphic designer who studied Graphic Design at Yeungnam University and Yale University. From 2014 to 2017, he worked as a type researcher and designer at Ahn Graphics’ Typography Institute, where he contributed to the creation of AG Choijeongho Typeface and AG Superblack Gothic. During the same period, he taught typeface design at the PaTI (Paju Typography Institute). -
Martin Salisbury
He is a professor in the Illustration department at Anglia Ruskin University in the UK, striving to raise awareness of the artistry of picture book and children’s book illustrators. His published works include Play Pen and Illustrating Children’s Books , among others. -
Lee Suk-woo
Lee Suk-woo graduated from Hongik University, worked for Samsung Electronics in South Korea, Fuse Project and Teague in the US, and acted as a global creative leader and chief designer at Google-Motorola, Korea. Following the establishment of the industrial design office SWNA in 2011, he established his own object brand, The Liberal Office. In 2015, he was selected as one of the top 10 Global Design Studios in the design concept category at the Red Dot Awards and received the Minister of Trade, … -
Choi Bum
Design critic. Graduated from the Department of Industrial Design and the Department of Aesthetics at Hongik University. Served as the editor-in-chief of the monthly magazine Design and as the editor of the design criticism journal Design Critique . Focused on critically analyzing Korean society and culture through the lens of design. Authored several books, including: A View on Korean Design , Where is Korean Design Heading? , Korean Design: Beyond the Myth , If I Had Read That Book in Those … -
Lee Jeong-eun
Lee Jeong-eun received her master’s degree from the Graduate School of Architecture at the University of California, Los Angeles (UCLA). She worked at RTKL, MAD, and Callison, where she participated in many large-scale mixed-use projects in China. He is currently a designer at the architectural firm AUD. -
Massimo Vignelli
He was born in Italy in 1931 and studied architecture in Milan and Venice from 1950 to 1957. After actively engaging in various projects, including designing posters and graphic materials for the 1964 Venice Biennale, he moved to the United States in 1956. In Chicago, he co-founded Unimark International, and in 1971, together with his wife and business partner Lella, established Vignelli Associates in New York. From 1966 to 1980, he worked on the graphic program for Knoll; in 1966, he designed … -
Park Jaeyong
He is a writer, translator, and curator primarily based in Seoul, South Korea. A bibliophile, he founded and operates Seoul Reading Room (@seoulreadingroom), a contemporary art and theory library. He is also a frontman of the research band NHRB (@nhrb.space) alongside Heo Youngkyun, and co-runs the stand-up comedy group Seochon Comedy Club (@westvillagecomedyclub) with Jung Sung-eun and Kim Su-ji. His translated works include There Is No Last Revolution: Art and Political Imagination Since 1980 … -
Lee Eun-ho
Lee Eun-ho is a graphic designer at Toss. He plans and creates all visual areas of TOSS. He focuses on the visual consistency of TOSS graphics by establishing and spreading the visual identity based on the emoji font ‘TOSSPACE’. -
연명흠
국민대학교 공업디자인학과와 테크노디자인전문대학원 교수. 사용자 경험 디자인, 인터페이스 디자인, 인간공학 관련 과목을 강의하며, 디자인 방법론, 제품 기반 UX 디자인을 연구하고 있다. ADR 최우수 논문상을 받았으며, 근래에는 생성형 인공지능 기술과 툴을 디자인에 활용하는 효과와 가능성에 관심을 두고 있다.