Armin Hofmann was a Swiss graphic designer. He was one of the most prominent individuals in Swiss design. He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of twenty-six. Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad based, setting new standards that became widely known in design education institutions throughout the world. His independent insights as an educator, married with his rich and innovative powers of visual expression, created a body of work enormously varied – books, exhibitions, stage sets, logotypes, symbols, typography, posters, sign systems, and environmental graphics. His work is recognized for its reliance on the fundamental elements of graphic form – point, line, and shape – while subtly conveying simplicity, complexity, representation, and abstraction. Originating in Russia, Germany and The Netherlands in the 1920s, stimulated by the artistic avant-garde and alongside the International Style in architecture. He is well known for his posters, which emphasized economical use of colour and fonts, in reaction to what Hofmann regarded as the “trivialization of colour.” His posters have been widely exhibited as works of art in major galleries, such as the New York Museum of Modern Art. He was also an influential educator, retiring in 1987. In 1965 he wrote the Graphic Design Manual, a popular textbook in the field.
Authors
Armin Hofmann
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She earned her master’s degree in Visual Communication Design from the Department of Visual Design at Hongik University and the Graduate School of Art and Design at the University of Tsukuba. She is currently pursuing a Ph.D. in Human Environmental Design at the Graduate School of Natural Science at Chiba University. She is a member of the Korea Package Design Association, VIDAK (Visual Information Design Association of Korea), and the Korean Society of Basic Design & Art. Her research …
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Omagari Toshi
Toshi Omagari is a font designer at Monotype in the UK. He studied typography and font design at Musashino Art University in Tokyo, graduating in 2008. Arcade Game Typography is his first book. -
Sara Kristoffersson
Sara Kristoffersson was born in Stockholm 1972 and is a Swedish writer and professor of design history and theory at Konstfack University College of Arts, Crafts and Design in Stockholm. She is the author of several exhibition catalogue essays and has published a number of articles on various aspects of design, architecture and popular culture. -
Kim Jong-kyun
Kim Jong-kyun graduated from Seoul National University with an undergraduate degree in Industrial Design and earned his doctor’s degree in Design from the same institution. He currently serves as an Administrative Officer at the Korean Intellectual Property Office. He is the author of several books, including Design in Korea and Design Wars , and has co-authored many others. Kim has published numerous papers on the history of Korean design, branding, and design intellectual property rights, and … -
Jeong Jin-uk
Majored in Aesthetics at university and admires musicians who compose and transcribe invisible music. Believes that love resembles music in its essence. During times of turbulence, instead of leaning on a prewritten life, he embraces her uncertainties and writes imperfect sentences as if transcribing music, striving to play his future more vividly. He is the publisher of ESSAI , an independent magazine for minimalists, and the author of Etudes on Love . -
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Kim Kai-chun
He is an architect and designer, a professor at Kookmin University’s College of Architecture, and has specialized in architecture and Seon (Zen) philosophy. He has been working on architectural planning and design, painting and writing with ideas that cross over from Korean tradition and Seon thought to contemporary aesthetics. He has published books on Eastern architectural aesthetics such as “Architecture of Ming Ming” and “Lao Tzu and the Idea of Spatial Formation” and papers on the … -
Sosun Park
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Kim Min-jung
She has worked as an editor for various magazines from Casa Living to the monthly Design . She loves the eclecticism of magazines, is interested in how to translate design into language, and specializes in planning and creating content. She is currently the editor-in-chief of C , a magazine published by GrandeClip. -
Choi Min-young
Graduated from the department of industrial design at KAIST, earned a master’s degree in industrial design from the same institution, and completed the doctoral coursework there. With practical experience in product design and interaction design, served as a senior designer at Daewoo Motors and as the head of the research institute at Decos Interactive. Currently, a professor specializing in Interaction Product Design in the Department of Industrial Design at Sungshin Women’s … -
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Kim Hwang
Designer. He graduated from Hongik University in 2006 and worked as a UX designer at Angraphics. He then earned an MFA from the Royal College of Art (RCA) in London, UK, and worked as a UX Design Director at Philips Healthcare in Singapore and the Netherlands before returning to Korea to join the Department of Design at Ulsan National Institute of Science and Technology (UNIST). He is an associate professor at UNIST, where he teaches students, founded OND Lab, conducts numerous design research …