Armin Hofmann was a Swiss graphic designer. He was one of the most prominent individuals in Swiss design. He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of twenty-six. Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad based, setting new standards that became widely known in design education institutions throughout the world. His independent insights as an educator, married with his rich and innovative powers of visual expression, created a body of work enormously varied – books, exhibitions, stage sets, logotypes, symbols, typography, posters, sign systems, and environmental graphics. His work is recognized for its reliance on the fundamental elements of graphic form – point, line, and shape – while subtly conveying simplicity, complexity, representation, and abstraction. Originating in Russia, Germany and The Netherlands in the 1920s, stimulated by the artistic avant-garde and alongside the International Style in architecture. He is well known for his posters, which emphasized economical use of colour and fonts, in reaction to what Hofmann regarded as the “trivialization of colour.” His posters have been widely exhibited as works of art in major galleries, such as the New York Museum of Modern Art. He was also an influential educator, retiring in 1987. In 1965 he wrote the Graphic Design Manual, a popular textbook in the field.
Authors
Armin Hofmann
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Koo Bohnchang is one of Korea’s most renowned photographers, celebrated for his exploration of experimental qualities of photography. After earning his degree in Business Administration from Yonsei University, he studied photography design at the HFBK University of Fine Arts in Hamburg, Germany, where he received his diploma (Diploma Fotodesign). Since the beginning of his career in 1987 with Alexio, he has photographed brand catalogs for Esquire and Non-no and produced fashion spreads for …
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Chris Ro
Chris Ro is a graphic designer based in Seoul, South Korea working on projects spanning both the cultural and commercial sector. Originally educated at UC Berkeley and the Rhode Island School of Design, the thinking behind Chris’ work connects a diverse range of concepts spanning architecture, graphic design, typography, motion, photography and form making. His work has been honored by the New York Type Directors Club, Tokyo Type Directors Club, Art Directors Club Global, Communication Arts … -
Ahn Hye-shin
Ahn Hye-shin graduated from the Department of Information Design at Ewha Womans University and the Graduate School of Industrial Design at the same school, and received her PhD in Industrial Design from the University of Duisburg-Essen, Germany. Since 2013, he has been the head of the Public Design Foundation and an adjunct professor at the Department of Techno-product Design at Hanyang University. -
Song Tae-wook
He graduated from Yonsei University’s Department of Korean Language and Literature and received his Ph.D. from the same graduate school. He was a researcher at Tokyo University of Foreign Studies and is currently a university lecturer and translator. He is the author of The Renaissance Man Kim Seung-ok (co-author), and the translator of I Am a Cat , Kokoro , The Light of Illusion, Story of the Crusades, Cut Off, Those Praying Hands, The Birth of Form, We All Return Home,* and other books. … -
Lee Su-yeong
Lee Su-yeong graduated from the Department of Korean Language and Literature at Yonsei University and the Graduate School of Comparative Literature at the same school. She has worked as an editor, journalist, and exhibition organizer, and began translating humanities books such as Bandit: A History of Healing . She has translated the novels Even the Dogs , Wildlife , and I Am Number Four , the memoir My Korean Delhi , and the travelogue Your Siberia . When she wants to indulge her eyes and … -
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After graduating from Sogang University with a degree in History , they earned both their master’s and doctoral degrees in Art History from Dongguk University . Since 1991, they have been cultivating a deep understanding of Korean history and culture at Kansong Art Museum , where they have been actively lecturing and writing, particularly on Joseon-era painting and Korean art. Currently serving as the Director of Research at Kansong Art Museum , they also teach Korean and East Asian art at … -
Kwon Jin
Kwon Jin is a contemporary art researcher and curator and currently works as the project director of the Seoul Mediacity Biennale at the Seoul Museum of Art (SeMA). He has been at the SeMA since 2016 after working at ARKO Art Center and the 4th Anyang Public Art Project (APAP), where he curated Ahn Sang-soo’s solo exhibition Nalgae.pati (2017), Latin American Contemporary Art Exhibition Work for the Future Past (2017–2018), Middle Eastern Contemporary Art Exhibition gohyang: home … -
Yorifuji Bunpei
Book designer, illustrator, art director, and author, whose witty work is active in various fields. After dropping out of Musashino Art University’s Visual Communication Design Department, he worked for the advertising company Hakuhodo. In 1988, he opened Yorifuji Design Office, and in 2000, he founded Bunpei Ginza, a limited company. In 2008, he won the 29th Kodansha Publishing Culture Award in the Book Design category for Life Miscellany Notebook and Designers Who Don’t Design . … -
Choi Sulki
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Hwang Seong-won
A translator and reproductive laborer, she values the quiet hours spent crafting necessary items with her hands as much as the time spent reading and reflecting. In spring, she sows seeds and learns from the subtle changes in the environment that often escape human perception. Her translated works include The Man Who Became a Goat , The Climate Casino , The Dispossessed , Living Alone , and The Happiness Industry . -
Kwon Myung-kwang
Graphic designer. Distinguished Professor at Sangmyung University. 15th President of Hongik University, Honorary Professor of Hongik University. He graduated from summer term at Osaka University of the Arts, Japan in 1974 and Hongik University, Faculty of Crafts and Graduate School of Visual Design in 1974. Since 2006, he has been an advisor to the Animation Society of Korea, a standing advisor to the Korean Federation of Design Associations (KFDA), and a standing advisor to the Visual …