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Super Normal: Sensations of the Ordinary

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What if design someday becomes truly “normal”? Wouldn’t that be truly “super”? The hidden charm of the extraordinary within the ordinary: Super Normal.

Naoto Fukasawa and Jasper Morrison, two renowned product designers, explored the concept of Super Normal, reviving objects that felt far from special—items so ordinary they are used daily without a second thought—into something extraordinary.

Super Normal is a celebration of unassuming objects that quietly improve our quality of life. The book features descriptions of over 50 selected works and a catalog of more than 200 objects, curated by Morrison and Fukasawa under the Super Normal theme. Though not a thick volume, it conveys the essence of design more precisely than many dense theoretical texts.

The book’s concise and unembellished content mirrors the simplicity of the featured products and the overall design. Photos and text are spaciously arranged, offering the reader the sensation of viewing each piece in a gallery setting. The highlight is the interview with the two authors, where readers gain insight into the minds of these leading product designers.

Through this book, readers are introduced to a world of comfort, trust, radiant simplicity, and restrained elegance. By showcasing some of the objects from the Super Normal exhibition, it invites us to rethink what constitutes “good” design.

Fukasawa Naoto

Naoto Fukasawa was born in 1956 in Yamanashi, Japan. He graduated from Tama Art University in 1980 and began his career at Seiko Epson, where he worked on advanced designs for watches and other micro-electronic devices. In 1989, he joined ID Two, a San Francisco-based product design firm that later became IDEO. In 1996, Fukasawa returned to Japan to establish and oversee IDEO’s Tokyo office. In 2003, he founded Naoto Fukasawa Design. Since 2001, he has served as a design advisor for MUJI and in 2003 launched the brand ±0 (Plusminuszero), which focuses on minimalistic home appliances and goods. Fukasawa has collaborated with renowned global companies such as B&B Italia, Driade, Magis, Artemide, Danese, Boffi, and Samsung, designing products across Europe and Asia. His work is celebrated for its seamless blend of functionality, simplicity, and intuitive usability, making him a leading figure in contemporary industrial design.

Jasper Morrison

Jasper Morrison CBE RDI (born 1959) is an English product and furniture designer. He is known for the refinement and apparent simplicity of his designs. In a rare interview with the designer, he is quoted as saying: “Objects should never shout.”

Jasper Morrison is a leading British designer, best known for his work in furniture, lighting, tableware and everyday products. Born in London in 1959, he studied design at Kingston Polytechnic, the Royal College of Art and Berlin’s HdK. In 1986 he opened his Office for Design in London, which remains his base. He seeks to design objects that fit seamlessly into everyday surroundings. Among recent projects are the seating types Zampa, APC and Iso-Lounge, the Oplight, Raami tableware, and a mobile phone.

Jasper began by designing objects from ready-made components – as seen in his Handlebar Table (1982) – and selling them himself in small batches. He made his name with the Thinking Man’s Chair (1985), Plywood Chair (1988) and the 1144 Handle (1991), pieces which reduced furniture visually to its essential needs. In early exhibitions Reuters News Centre at Documenta 8 (1987) and Some New Items for the Home at the Berlin Design Werkstadt (1988), he proved his inventiveness by creating a powerful atmosphere with just three walls and a small number of objects. Aram and SCP in London, Cappellini in Milan, and FSB in Brakel were the first manufacturers to produce Jasper’s designs. He has gone on to design furniture and products for companies such as Vitra, Flos, Emeco, Magis, Maruni, Muji and Alessi. Examples include the Hal chair, the Rotary Tray, Glo-ball lighting, Alfi, Air Chair, cutlery and the Glass Family. Over the decades he has honed his expertise in designing objects that are simple and familiar in form yet characterful and refreshing.

박영춘

연세대학교에서 세라믹공학, 미국 UArts(前 Philadelphia College of Art)에서 공업 디자인을 전공했으며, 헬싱키경제경영대학(Helsinki School of Economics) 경영학 석사, 서울과학종합대학원 경영학 박사이다. 뉴욕 디자인 전문회사 IDI(Innovations and Development Inc.)에서 시니어 디자이너, 데스키 어소시에이츠deskey associates에서 디자인 디렉터를 지냈다. 미국 파슨스미술대학parsons school of design에서 제품 디자인학과 교수로 활동했다. 1995년 귀국해 현재 삼성디자인학교 SADI 제품 디자인 학과장으로 재직하고 있다.
은 안그라픽스에서 발행하는 웹진입니다. 사람과 대화를 통해 들여다본
을 나눕니다.