Ahn Graphics

The Value of Design

The Value of Design

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As the Role of Designers Evolves,

We Plan the Process of Change

Design is both a socio-cultural creation and a realm of values. In an era dominated by markets, consumption, production, and evaluation, opportunities to deeply reflect on the essence of design are rare.

  • The Value of Design* explores the future of design through the lens of theory and history, continuously questioning the role of designers. More than a manual, this book is a philosophy and an attitude, asserting that design holds the potential to shape meaningful lives.

Author Frank Wagner, a practicing designer of our time, emphasizes the need for a new perspective on design. To break free from the validation of social media ‘likes,’ to trust oneself beyond superficial interactions, and to secure social recognition and economic livelihood, designers must redefine their understanding of design.

Will we confront the challenges of this rapidly changing era, or will we turn away? The answer lies in the choices we make together.

Frank Wagner

A designer and freelance curator, founder of the international design agency “hw.d”, which he led for 20 years. Over the course of his career, he has worked with various institutions, companies, brands, and designers on-site, while also publishing a magazine focused on new design cultures. He has curated exhibitions at the Museum Ludwig in Cologne and the Cobra Museum in Amsterdam. Currently, he resides in Munich, Germany.

Gang Yeong-ok

She studied at Duksung Women’s University, Department of German and Literature, and Hankuk University of Foreign Studies, Graduate School of Interpretation and Translation. She has worked as a translator at various organizations and taught math to students. Currently, she works as a publication planner and professional translator at the translation agency Enterkorea. Her books include Great Myths of Aging, Nett ist die kleine Schwester von Scheiße, and Schrödinger’s Cat: Fifty Experiments That Revolutionized Physics.
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