What is an Infographic? An infographic is a visual representation of complex information, designed to make data more accessible and easy to understand. Instead of multiple pages of text or overwhelming amounts of raw data, infographics condense key insights into a visually compelling format. Sakurada Jun, one of Japan’s leading infographic designers and the creator of the infographic-focused website Visual Thinking, shares fundamental principles in his book, Getting Started with Infographics. He emphasizes that when creating an infographic, one must always keep in mind the basics of information visualization. Sakurada introduces a simple formula for understanding infographics: Pictogram × Diagram = Infographic.

By following the step-by-step approach outlined in this book, both professional designers and everyday individuals who need to create infographics can develop a stronger ability to organize and present information effectively. Mastering this essential skill is the first step toward designing powerful and engaging infographics that communicate messages clearly.