This book provides a rich collection of interconnected materials that enable readers to identify problems and infer new meanings based on historical awareness through the theoretical background and design evolution of package design.

As package design serves as a tool for achieving marketing goals through its physical form, it varies greatly depending on changes in time and societal contexts. By presenting case studies of new product brands and long-standing brands in Korea that respond sensitively to new factors of the times, the book allows readers to grasp the characteristics and patterns of package design and understand its phenomenological traits.