Ahn Graphics

Design Fundamental

Package Design

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2006. 8. 24. 215 pages 182×257 mm Softcover 9788970593111 KRW 20,000
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This book provides a rich collection of interconnected materials that enable readers to identify problems and infer new meanings based on historical awareness through the theoretical background and design evolution of package design.

As package design serves as a tool for achieving marketing goals through its physical form, it varies greatly depending on changes in time and societal contexts. By presenting case studies of new product brands and long-standing brands in Korea that respond sensitively to new factors of the times, the book allows readers to grasp the characteristics and patterns of package design and understand its phenomenological traits.

Choi Dong-shin

Graduated from the Department of Applied Arts at Seoul National University and the Graduate School of Hongik University. A former professor at the College of Fine Arts at Hongik University, he also served as President of the Korean Society of Package Design. He contributed to significant projects such as creating cultural posters for the 36th Asian Games and signage and environmental design for the 1988 Seoul Olympics. His collaborative works include textbooks such as High School Design Practice, Design Practice, Graphic Design, General Visual Communication Design, and Visual Communication Design Practice.

Kyuwon Park

He graduated from Hongik University and its graduate school. He served as the president of the Korea Brand Design Society, was an invited designer at the Korea Industrial Design Exhibition, and worked as an exchange professor at San Francisco State University. He also served as the dean of the College of Design and the dean of the Graduate School at Hanyang University, where he is currently a professor. His published works include Contemporary Package Design and Package Structure Design, among others.

Han Baek-jin

Graduated from the Graduate School of Industrial Arts at Hongik University and has been actively involved as a member of the Korean Society of Brand Design, the Korean Society of Basic Visual Design, and VIDAK, as well as an invited designer at the Korea Industrial Design Exhibition. In 2005, served as a visiting professor at the University of Washington (UW) and is currently a professor in the Department of Visual Design at Dankook University’s College of Arts. Authored Brand Package Design (Dankook University Press, 2004).

Kim Jae-hong

He graduated from Central St. Martins College Art & Design, UK, and has been active in VIDAK, the Korean Society Of Basic Design & Art, and the Korea package Design Association. He is currently a professor of art and visual design at Chungbuk National University, College of Humanities. He has co-authored the books Design Education and Slow Food.

Ko Bong-seok

He graduated from Hongik University and the Graduate School of Industrial Art. He is a member of the Korean Institute of Brand Design. He is currently the CEO of August Brand.

Kim Eung-hwa

She graduated from Seoul National University, Department of Applied Arts, and Tama Art University, Department of Graphic Design, Japan. She is a member of the Korean Society of Package Design and the Package Design Association. She has participated in three solo exhibitions and numerous group exhibitions. She is currently a professor at the Department of Communication Design, College of Design, Hanyang University. Her translations include Package Soft: Packaging as a Marketing Tool.

Youngjoo Park

She earned her master’s degree in Visual Communication Design from the Department of Visual Design at Hongik University and the Graduate School of Art and Design at the University of Tsukuba. She is currently pursuing a Ph.D. in Human Environmental Design at the Graduate School of Natural Science at Chiba University. She is a member of the Korea Package Design Association, VIDAK (Visual Information Design Association of Korea), and the Korean Society of Basic Design & Art. Her research includes papers such as A Comparative Study of Product Packaging Culture in Korea and Japan from a Formative Perspective. She is currently working in the Department of Visual Design at Kookmin University and at Design Mind.

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