Ahn Graphics

A Study on Images and Words: Thinking About "Easy-to-Understand" Design

絵と言葉の一研究 「わかりやすい」デザインを考える

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This is the first book in which popular art director Yorifuji Bunpei personally analyzes the essence of “easy to understand.”

In this book, art director and illustrator Yorifuji Bunpei uses his own experience and design examples to explain “how to communicate in an easy-to-understand way.”

This book is both a personal analysis of the illustration and design techniques that Yorifuji has mastered over his 20-plus years as a designer, and an idea notebook filled with his future design themes.

Yorifuji Bunpei

Book designer, illustrator, art director, and author, whose witty work is active in various fields. After dropping out of Musashino Art University’s Visual Communication Design Department, he worked for the advertising company Hakuhodo. In 1988, he opened Yorifuji Design Office, and in 2000, he founded Bunpei Ginza, a limited company. In 2008, he won the 29th Kodansha Publishing Culture Award in the Book Design category for Life Miscellany Notebook and Designers Who Don’t Design. He received the Tokyo ADC Award and the Japan Typography Yearbook Award for his posters and newspaper advertisements for the Japanese tobacco industry, which he created with copywriter KINYA Okamoto. His books include Death Catalog and Elemental Life and his books introduced in Japan include Earthquake, Measure of Numbers, Heaven of Change, and Doodle Master.

Seo Ha-na

A Japanese translator and publishing editor who hovers between language and print. She considers language to be design, translating Japanese into Korean and plans books. She has worked in architecture and interiors, and after studying in Japan, she worked as an editor at Ahn Graphics. She has translated Rojinryoku, Who Made 501XX?, The Mina Perhonen Design Journey: The Circulation of Memory, An Encyclopedia of Tokyo Hotels, The Original Scenery of Harajuku in the 1970s, Walking with the Designer’s Mind, Talking to the Body, Dancing with Language, Manual on Street Observation, Hyperart Thomason, Low-Altitude Flight, If You’re Doing What You Love into Korean, and wrote A Strangely Longing Feeling (co-authored).
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