President of KT. In 2004, during his tenure as Vice President of Marketing at KTF, he played a pivotal role in introducing service design into corporate management and marketing activities in Korea. Drawing on his extensive experience as a corporate leader, he applied service design to KT’s innovations, leading to the creation of iconic branding campaigns such as Have a good time (2005), SHOW (2007), QOOK (2009), and the groundbreaking exclamation olleh (2010). These efforts marked a significant milestone in the development of design in Korea. His contributions to the innovative growth of the domestic telecommunications market earned him prestigious accolades, including the Korea Industrial Service Medal and the Presidential Commendation. A Ph.D. in engineering, he has held key roles across technology development, marketing, and management, culminating in his appointment as KT’s president after 25 years with the company. He actively engages with nearly 65,000 followers on X (@hmpyo), embodying a forward-thinking and dynamic leadership style. He is also the author of The Era of Service Design.
Authors
Pyo Hyun-myung
표현명
다른 사람들
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After graduating from Korea University with a degree in English Language and Literature and earning a degree in Translation from the Monterey Institute of International Studies , they worked for several years as an interpreter and translator for government agencies and corporations. Currently, they work as a translator specializing in culture, creativity, and technology , while also serving as the Creative Commons Asia-Pacific Coordinator .
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Moon Joo-ho
He is a licensed architect in South Korea and serves as both partner and representative of Gyeonggye Eopneun Jakyeopsil (“Studio Without Boundaries”). After graduating from the Department of Architecture at Seoul National University, he gained practical experience at Gyeongyeongwi-Chi Architects & Associates. He later founded Studio Without Boundaries, where he explores and practices the evolution of spatial value through open-minded thinking. He is currently a lecturer at Seoul National … -
Irene Korol Scala
Mentor, author, and passionate advocate of great type and thoughtful messaging, Irene pushes herself and her team to refine the craft of visual story-telling and developing brand authenticity. Her credentials include a prestigious degree and full-tuition scholarship from The Cooper Union for the Advancement of Science and Art, where she had the opportunity to study with educators such as Paul Rand, Lou Dorfsman, and Milton Glaser. Irene went on to postgraduate study at The Bezalel Academy of … -
Han Baek-jin
Graduated from the Graduate School of Industrial Arts at Hongik University and has been actively involved as a member of the Korean Society of Brand Design, the Korean Society of Basic Visual Design, and VIDAK, as well as an invited designer at the Korea Industrial Design Exhibition. In 2005, served as a visiting professor at the University of Washington (UW) and is currently a professor in the Department of Visual Design at Dankook University’s College of Arts. Authored Brand Package … -
Jennifer Tobias
Jennifer Tobias is a scholar andillustrator. She holds a PhD in Art History from the City University of NewYork, an MLS from Rutgers, and a BFA from Cooper Union. She provided reader services at the Museum of Modern Art and Parsons School of Design libraries. Her illustrations are included in Health Design Thinking and Design is Storytelling, both by Ellen Lupton. She and Lupton are looking forward publication of Extra Bold: A Feminist, Inclusive, Subversive, Non-Binary Field Guide for Graphic … -
Park Hee-won
After studying Living Design and Journalism & Broadcasting at Yonsei University , they worked as a product development MD. Driven by a desire to shape and engage with stories, they transitioned into the world of translation. After completing the publishing translation program at Gulbab Academy , they began working as a translator affiliated with Barun Translation . Their translated works include Vinyl , Ace , The Outlaw Ocean , and A Bookshelf of One’s Own . -
Lee Kwang-suk
Lee Kwang-suk is a professor of digital culture policy at the Graduate School of IT Policy, Seoul National University of Science and Technology. He has been conducting research, criticism, writing, and field activities with a critical interest in the intersection of technology, society, and culture. His main research interests include technocultural studies, media and art activism, information commons studies, youth surplus culture and technology studies, and he is currently focusing on … -
Chen Nan
A professor and doctoral advisor at the Academy of Arts & Design, Tsinghua University, as well as the Executive Deputy Director of the Chinese Ancient Characters Art Research Center. He serves as Deputy Chair of the Visual Communication Design Department and holds a Ph.D. in Design. He is a member of the China Artists Association, a director of the Beijing Industrial Design Promotion Association, and notably participated as a torchbearer in the Beijing Olympics relay. He chaired the Visual … -
Jan Tschichold
Jan Tschichold also known as Iwan Tschichold or Ivan Tschichold, was a German calligrapher, typographer and book designer. He played a significant role in the development of graphic design in the 20th century – first, by developing and promoting principles of typographic modernism, and subsequently idealizing conservative typographic structures. His direction of the visual identity of Penguin Books in the decade following World War II served as a model for the burgeoning design practice of … -
Kay Jun
She studied literature at Ewha Womans University and Seoul National University and pursued visual design at the Graduate School of Hongik University. After graduation, she worked as the publishing team leader at the design studio AGI Society. Starting with her master’s thesis, Photography as Text and Society as Image: Handling of Photography in Twen」 (2006), she has focused her research on the intersections of photography, text, and design. Currently, she runs the photography book publishing … -
No Yun-gi
After graduating from Konkuk University with a degree in philosophy, he worked in international relations and corporate public relations at a public company, but was fascinated by the work of a translator to introduce good books and became a translator after graduating from the Glbab Academy of Barun Translation. His translations include The Delusions Of Crowds , The Fifth Agreement , How to Talk to a Science Denier , The Oxford Tutorial , Algorithms Of Oppression , and The Future of Men . -
Nigel Cross
Professor of Design Studies and Head of the Department of Design and Innovation in the Faculty of Technology at the Open University, UK. He has been a faculty member of the Open University’s leading multimedia distance education program since 1970 and teaches a wide range of courses on design and technology. He has an international reputation for design research, particularly in the areas of design methodology and design perception. He is also the editor-in-chief of Design Studies , an …