President of KT. In 2004, during his tenure as Vice President of Marketing at KTF, he played a pivotal role in introducing service design into corporate management and marketing activities in Korea. Drawing on his extensive experience as a corporate leader, he applied service design to KT’s innovations, leading to the creation of iconic branding campaigns such as Have a good time (2005), SHOW (2007), QOOK (2009), and the groundbreaking exclamation olleh (2010). These efforts marked a significant milestone in the development of design in Korea. His contributions to the innovative growth of the domestic telecommunications market earned him prestigious accolades, including the Korea Industrial Service Medal and the Presidential Commendation. A Ph.D. in engineering, he has held key roles across technology development, marketing, and management, culminating in his appointment as KT’s president after 25 years with the company. He actively engages with nearly 65,000 followers on X (@hmpyo), embodying a forward-thinking and dynamic leadership style. He is also the author of The Era of Service Design.
Authors
Pyo Hyun-myung
표현명
다른 사람들
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The Korea Craft & Design Foundation (KCDF) is a public organization affiliated to the Korean Ministry of Sports, Culture and Tourism. The objective of the organization is to promote Korea’s craft, design and hanbok both in Korea and internationally. It is our responsibility to promote the field in order to create opportunities for young makers, artists and related groups. We focus on preserving our own cultural heritage by re-interpreting tradition, research on craft materials/skills and …
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Ahn Sang-soo
Ahn Sang-soo is a graphic designer and typographer with a keen interest in Korean visual culture. He studied in the Visual Communication Design Department at Hongik University, where he also completed his graduate studies. A former professor at his alma mater, he took early retirement in 2012 to establish the Paju Typography Institute, where he currently serves as the president, also known as ‘Nalgae.’ In 2007, he received the Gutenberg Prize from the city of Leipzig, Germany. He is also a … -
Simon Morley
Simon Morley is a visual artist and until 2023 was Assistant Professor in the College of Arts, Dankook University, Republic of Korea. As well as being author of three titles for Thames & Hudson— Modern Painting , Seven Keys to Modern Art and Writing on the Wall —He is also the author of The Simple Truth: The Monochrome in Modern Art and By Any Other Name: A Cultural History of the Rose . He has lectured at such museums as Tate, The National Gallery, Hayward Gallery, Serpentine Gallery, … -
Lee Jung-kuk
Lee Jung-kuk graduated from Yonsei University’s Graduate School of Education, and attended the Emerson College Waldorf Teacher Training Program and the Visual Arts Program in the UK. -
Hansil
Awakened to the disarray in the Korean language, he dedicated himself to reviving dying words, simplifying difficult Sino-Korean terms into accessible native expressions, and interpreting Korean words in Korean. He established “Maum-Dakkeuneun Maeul” (Mind-Polishing Village) at the foot of Surime (Mount Songni) in the Sabara region (Sangju) of Nosarasa (Gyeongbuk). There, he leads meditation practices to help anyone polish their mind, freeing themselves from suffering to live a … -
Kim Min-young
Typography consultant. He majored in visual design at Hongik University and received his master’s degree from Musashino Art University in Japan, where he proposed a new direction for CJK-Latin multilingual blending based on the history of multilingual typography and a study of modern and contemporary blending samples in his master’s thesis. After working at Japanese type foundries Morisawa and Fontworks, he founded the typography studio Em Dash in Tokyo, Japan. Based on his diverse … -
Kang Ye-jin
She studied journalism at Yonsei University and worked in marketing and public relations in the corporate world. While pursuing her master’s program in arts management at Carnegie Mellon University, she worked for the public art team at Pittsburgh City Hall and later worked as a design strategy manager in the corporate world. She is a graduate of the Gulbab Academy and currently works as a translator for BarTranslation. -
Yoon Je-won
Yoon Je-won majored in geography education and aesthetics at Seoul National University and graduated from the Gumbap Academy. She was very interested in performing arts, art, and video, which she was exposed to in college, and was active in performance festivals and film festivals. She pursues natural translation by utilizing her long experience in video translation and is interested in various fields such as education, cooking, philosophy, art, and foreign languages, and strives to convey … -
Sangwoo Park
He graduated from the Department of Geography at Seoul National University and obtained his master’s and doctoral degrees in photography and visual studies at the École des Hautes Études en Sciences Sociales (EHESS) in Paris, France. He has taught photography aesthetics, the relationship between photography and contemporary art, visual aesthetics, media aesthetics, and art theory at Joongbu University, Yonsei University, and Hongik University. He currently serves as an associate professor in … -
Choi Min-young
Graduated from the department of industrial design at KAIST, earned a master’s degree in industrial design from the same institution, and completed the doctoral coursework there. With practical experience in product design and interaction design, served as a senior designer at Daewoo Motors and as the head of the research institute at Decos Interactive. Currently, a professor specializing in Interaction Product Design in the Department of Industrial Design at Sungshin Women’s … -
Lee Kyu-bok
He majored in calligraphy at Wonkwang University and completed his doctoral program at Dongguk University. In 2002, he founded CalliDesign, a company specializing in calligraphy, where he is currently the president, and served as a board member of the Korea Calligraphy and Design Association. He has been in charge of important large-scale projects in Korea, including the slogan titles for the 17th and 18th presidential inaugurations, the slogan titles for the opening of Gwanghwamun Square, the … -
Lee sang-hoon
He graduated with honors from Hongik University, College of Fine Arts. He received his master’s degree in contextual design from Design Academy Eindhoven, the Netherlands, and his doctorate in educational psychology from Korea University. He was selected as a Korean Next Generation Design Leader by the Ministry of Trade, Industry and Energy and is currently a professor at the Department of Design Convergence, College of Architecture, Hongik University.