President of KT. In 2004, during his tenure as Vice President of Marketing at KTF, he played a pivotal role in introducing service design into corporate management and marketing activities in Korea. Drawing on his extensive experience as a corporate leader, he applied service design to KT’s innovations, leading to the creation of iconic branding campaigns such as Have a good time (2005), SHOW (2007), QOOK (2009), and the groundbreaking exclamation olleh (2010). These efforts marked a significant milestone in the development of design in Korea. His contributions to the innovative growth of the domestic telecommunications market earned him prestigious accolades, including the Korea Industrial Service Medal and the Presidential Commendation. A Ph.D. in engineering, he has held key roles across technology development, marketing, and management, culminating in his appointment as KT’s president after 25 years with the company. He actively engages with nearly 65,000 followers on X (@hmpyo), embodying a forward-thinking and dynamic leadership style. He is also the author of The Era of Service Design.
Authors
Pyo Hyun-myung
표현명
다른 사람들
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‘Life designer, lifestyle adventurer, director of the No Money Economic Center, chieftain of the early days of the shortage of balance, thought collector, rag master, place lessor for the multi-base living lifestyle, daytime planner.’ He creates such strange jobs for himself. He majored in industrial design, but converted to life design after realizing that industry is threatening everyone’s life. How can we save life? What kills life? Where can we start to change life? With these topics in …
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Irene Korol Scala
Mentor, author, and passionate advocate of great type and thoughtful messaging, Irene pushes herself and her team to refine the craft of visual story-telling and developing brand authenticity. Her credentials include a prestigious degree and full-tuition scholarship from The Cooper Union for the Advancement of Science and Art, where she had the opportunity to study with educators such as Paul Rand, Lou Dorfsman, and Milton Glaser. Irene went on to postgraduate study at The Bezalel Academy of … -
연명흠
국민대학교 공업디자인학과와 테크노디자인전문대학원 교수. 사용자 경험 디자인, 인터페이스 디자인, 인간공학 관련 과목을 강의하며, 디자인 방법론, 제품 기반 UX 디자인을 연구하고 있다. ADR 최우수 논문상을 받았으며, 근래에는 생성형 인공지능 기술과 툴을 디자인에 활용하는 효과와 가능성에 관심을 두고 있다. -
Jeon Jeong-heui
Graduated with a degree in Architectural Engineering from Chungnam National University and earned a master’s degree in Civil and Environmental Engineering from KAIST (Korea Advanced Institute of Science and Technology). After completing the publishing translation program at Geulbab Academy, she now works as a translator with Bareun Translation. -
Kelly M. Choi
Studied visual design and typography at the Rhode Island School of Design (RISD) and The Basel School of Design. Currently runs the brand Once Type, exploring the visual potential of letters. -
Yongrak Park
He is the Creative Director of Fontworks Inc., a font design company he co-founded in 2005. With over 25 years of experience, he is recognized as one of South Korea’s leading type designers. He has developed corporate fonts for Samsung, Kakao, Naver, Hyundai Card, Nexon, the Korea Publishers Association, MBC, KBS, YTN News, Dong-A Ilbo, Lotte Mart, Daishin Securities, and LINE Japan, among others. His work includes commercial typefaces such as Yoon Gothic and Yoon Myungjo, Rix Gothic and … -
Kim Sun-young
She studied interior architectural design at the Department of Sculpture, Seoul National University and the École Supérieure des Arts et Techniques (ESAT). She earned a master’s degree in interior architectural design from the Academy of Art University (AAU) Graduate School and a doctorate in environmental design from Yonsei University’s Graduate School of Housing and Environment. He is currently a professor at the Department of Environmental Design, College of Visual Arts, Incheon … -
Suzy Lee
Suzy Lee studied painting in Korea and book arts in the UK and has published picture books internationally. Her work has garnered several prestigious awards, including the “2022 Hans Christian Andersen Award” “the Bologna Ragazzi Award”, “the Inchon Memorial Award” “The Korean Publishing Culture Award” and “The New York Times Best Illustrated Children’s Book Award”. Among her most celebrated works are the picture books Summer , River , Wave , Shadow , The Black Bird , Alice in Wonderland , and … -
Kyuwon Park
He graduated from Hongik University and its graduate school. He served as the president of the Korea Brand Design Society, was an invited designer at the Korea Industrial Design Exhibition, and worked as an exchange professor at San Francisco State University. He also served as the dean of the College of Design and the dean of the Graduate School at Hanyang University, where he is currently a professor. His published works include Contemporary Package Design and Package Structure Design , among … -
Park Seong-eun
She graduated from the Fashion Institute of Technology (FIT) in New York and earned a master’s degree from the School of Visual Arts (SVA) in New York. Her translated works include Drawing Lessons from the Great Masters , Force: Dynamic Life Drawing , and Sketch Your World , among others. -
Ku Mo-a
After graduating from Konkuk University, she worked at Sandol Communication, a Korean type foundry, for five years, and as a researcher and team leader at AG Typography Research Center, she worked on several typeface projects, including “Sandoll LateSpring,” the Maru project “Maru Buri,” and the 87MM brand’s exclusive font “87MM ILSANG.” She has been conducting research and projects on screens and fonts since “AG Choijeongho Screen” and has been working on typeface design based on … -
Leonard Koren
Leonard Koren was born in New York City and raised in Los Angeles. While a teenager he designed and built a full-scale Japanese tea house out of scavenged materials. While an undergraduate student at UCLA, Koren was awarded a fellowship to pursue experiments in photographic process. He also worked as an exhibition installer at the university’s fine arts and ethnographic museums. In 1969 Koren quit school and co-founded the Los Angeles Fine Arts Squad, a trompe l’oeil mural painting group that …