President of KT. In 2004, during his tenure as Vice President of Marketing at KTF, he played a pivotal role in introducing service design into corporate management and marketing activities in Korea. Drawing on his extensive experience as a corporate leader, he applied service design to KT’s innovations, leading to the creation of iconic branding campaigns such as Have a good time (2005), SHOW (2007), QOOK (2009), and the groundbreaking exclamation olleh (2010). These efforts marked a significant milestone in the development of design in Korea. His contributions to the innovative growth of the domestic telecommunications market earned him prestigious accolades, including the Korea Industrial Service Medal and the Presidential Commendation. A Ph.D. in engineering, he has held key roles across technology development, marketing, and management, culminating in his appointment as KT’s president after 25 years with the company. He actively engages with nearly 65,000 followers on X (@hmpyo), embodying a forward-thinking and dynamic leadership style. He is also the author of The Era of Service Design.
Authors
Pyo Hyun-myung
표현명
다른 사람들
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Yoon Min-goo was born in 1989. Graphic designer and font designer. He draws letters and turns them into fonts. He has created various Korean fonts, starting with the web font Barngul in 2002. A separate interest is modern paleontology. He is fascinated by the process of providing letters as materials to workers in various fields and collaborating with them to produce unexpected results.
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Choi Sulki
Choi Sulki and Choi Sung-min are a graphic design duo working under the name Sulki and Min. Together, they have authored books such as Artwork Description , Off-White Paper: Brno Biennale and Education , and An Unfair and Incomplete Dutch Design Trip . Choi Sung-min has also translated books including What is a Designer? , Retromania , Paul Renner: The Art of Typography , and Modern Typography . He teaches at the University of Seoul. Both studied under Michael Rock during their time at the Yale … -
Kim Young-bae
He majored in visual design at Dankook University and the Department of Applied Arts at the same graduate school. He served as the editor-in-chief of the monthly Pop Sign , Sign Culture , and Sign Korea , and as the principal of the Sign Design School at the Sign Culture Institute of Hope Production Center, he conducted “Sign Design School” educational programs in Gyeonggi-do, Chungnam-do, and Jeonnam-do. He has served as a jury member for outdoor advertisements in local governments and is … -
Michel Pastoureau
He is a leading scholar of medieval heraldry and recognized as the first international expert in the field of color. Born in Paris in 1947, he studied at the Sorbonne and the École Nationale des Chartes. He began researching the history of color as an academic subject in 1968 and published his first paper on medieval color in 1977. In 1982, he was appointed Director of Studies in the History and Philology Section at the École Pratique des Hautes Études (EPHE), where he taught for 28 years on … -
Lee Jung-min
Lee Jung-min graduated from Ewha Womans University, Faculty of Design and received her master’s degree from the Graduate School of Industrial Design with the thesis Strategies for Legal Protection of Service Design . Since 2013, she has been working as a researcher at the Korean Intellectual Property Office. -
Won Yu-hong
Won Yu-hong graduated from Hongik University’s College of Fine Arts and Dongguk Graduate School of Industrial Arts. He studied communication design at the Pratt Institute Graduate School of Design in the United States. He has worked as a designer at Cheil Industries and Deskey Associates Inc. in New York City, and served as Dean of the College of Design and Graduate School of Design at Sangmyung University and President and Vice President of the Korean Typography Society. He is currently … -
Min Gu-hong
He studied literature and linguistics at Chung-Ang University and computer programming—though he prefers to call it “narrow-sense literature and linguistics” or “poetic computation”—at the School for Poetic Computation (SFPC) . He worked as an editor, designer, and programmer at Angraphics and Workroom. Now running his one-person company Min Guhong Manufacturing , he works both within and beyond the art and design fields. Meanwhile, through “New Order” , which bills itself as “a liberal arts … -
Nicole Miñoza
Director of Product Management, Fonts & Type at Adobe. She has been working for creative product users in a variety of roles at Adobe for nearly 20 years. -
Ito Toyo
Toyo Ito (born 1 June 1941) is a Japanese architect known for creating conceptual architecture, in which he seeks to simultaneously express the physical and virtual worlds. He is a leading exponent of architecture that addresses the contemporary notion of a “simulated” city, and has been called “one of the world’s most innovative and influential architects.” In 2013, Ito was awarded the Pritzker Prize, one of architecture’s most prestigious prizes. He was a … -
Ogawa Naho
Ogawa Naho is a unique and whimsical sensibility who draws with elegant and delicate lines and brings her own playfulness to her paintings. She studied at Parsons School of Design in New York City, which gives her drawings a distinctly New York style. She has traveled and worked with luxury brands, fashion magazines, and famous department stores in the world’s biggest cities, including Anna Sui, Vogue , Elle , Newsweek , Wall Street Journal , The New Yorker , Ja Cosmetics , Hong Kong … -
Lee Jee-hee
Graduated from the Department of Painting at Seoul National University’s College of Fine Arts and completed a master’s degree at the same institution. Earned a Master of Fine Arts in Computer Art from New York University (NYU) and a Ph.D. in Media Art from Soongsil University. Currently serves as a professor in the Department of Industrial Design at Hanyang Women’s University. -
Adrian George
Adrian George is Deputy Director and Senior Curator at the UK Government Art Collection. She leads a department responsible for publication projects ranging from education, commentary and public programs to professional art events, and lectures on curating and contemporary art commissioning. She has commissioned site-specific works in Belgium, the Philippines, Qatar, Spain, the UK, and Yemen, and has curated exhibitions in Hong Kong, Dublin, London, Skopje, New York, and Taipei. He has held …