President of KT. In 2004, during his tenure as Vice President of Marketing at KTF, he played a pivotal role in introducing service design into corporate management and marketing activities in Korea. Drawing on his extensive experience as a corporate leader, he applied service design to KT’s innovations, leading to the creation of iconic branding campaigns such as Have a good time (2005), SHOW (2007), QOOK (2009), and the groundbreaking exclamation olleh (2010). These efforts marked a significant milestone in the development of design in Korea. His contributions to the innovative growth of the domestic telecommunications market earned him prestigious accolades, including the Korea Industrial Service Medal and the Presidential Commendation. A Ph.D. in engineering, he has held key roles across technology development, marketing, and management, culminating in his appointment as KT’s president after 25 years with the company. He actively engages with nearly 65,000 followers on X (@hmpyo), embodying a forward-thinking and dynamic leadership style. He is also the author of The Era of Service Design.
Authors
Pyo Hyun-myung
표현명
다른 사람들
-
Yuka aims for sensible translations that capture the nuances of the original, and will continue to introduce Chinese-language books that are both entertaining and meaningful.
-
정의철
서울대학교 디자인학부 산업디자인전공 교수. 제품 인터랙션 디자인 및 디자인 방법론 분야를 강의하며, 기술을 인간 관점으로 해석하는 통찰에 기반한 다양한 디자인 연구를 수행하고 있다. 한국디자인학회 Design Works 논문편집장을 맡고 있으며, 한국산업디자인상, G-Mark, iF, Red Dot, Meta 공모전에서 수상한 바 있다. -
Suwa
Suwa is a renowned live art illustrator based in Seoul. She became captivated by fashion’s ability to reflect diverse individuality and identity during her trips to Fashion Weeks around the world, leading her to start drawing people who caught her eye on the streets. Suwa studied fashion design at Parsons School of Design in New York and worked as a designer for several fashion brands including Michael Kors and Tommy Hilfiger. She later transitioned to illustration, collaborating on editorial … -
Kim Young-bae
He majored in visual design at Dankook University and the Department of Applied Arts at the same graduate school. He served as the editor-in-chief of the monthly Pop Sign , Sign Culture , and Sign Korea , and as the principal of the Sign Design School at the Sign Culture Institute of Hope Production Center, he conducted “Sign Design School” educational programs in Gyeonggi-do, Chungnam-do, and Jeonnam-do. He has served as a jury member for outdoor advertisements in local governments and is … -
Lee Jung-kuk
Lee Jung-kuk graduated from Yonsei University’s Graduate School of Education, and attended the Emerson College Waldorf Teacher Training Program and the Visual Arts Program in the UK. -
Ahn Sung-jin
Ahn Sung-jin graduated from the Department of Theater and Film at Chung-Ang University in 1993. He has been photographing musicians’ record jackets since 1992 and has photographed more than 500 albums. He has photographed corporate advertisements for Samsung, LG, Motorola, Hyundai, Kia, and SKT, as well as launch ads for sports brands such as Puma, Adidas, and LeCap, beauty brands such as Laneige and The Face Shop, and most of Korea’s casual fashion brands. To this day, he is still … -
Won Yu-hong
Won Yu-hong graduated from Hongik University’s College of Fine Arts and Dongguk Graduate School of Industrial Arts. He studied communication design at the Pratt Institute Graduate School of Design in the United States. He has worked as a designer at Cheil Industries and Deskey Associates Inc. in New York City, and served as Dean of the College of Design and Graduate School of Design at Sangmyung University and President and Vice President of the Korean Typography Society. He is currently … -
Lee Jung-yeol
Lee Jung-yeol majored in industrial design at Yonsei University and Dong Graduate School, and received his master’s degree in 2012 with the thesis A Study on the Development and Formation of Design Science (advisor: Seungjin Chae). He joined the Daelim Museum of Art in 2013 and is currently a senior curator. His major exhibitions include Nick Knight: Image and Coco Capitán: Is It Tomorrow Yet? , and he has curated Kim Mi-soo & Kim Young-joon: Present and Absent , Cho Gyu-hyung: … -
Gwangju Design Center
Gwangju Design Center was established to lead the advancement of the design industry to enhance the competitiveness of local industries and drive regional economic development. Since 2014, it has organized the Gwangju Design Biennale. In 2020, the organization changed its name to Gwangju Institute of Design Promotion (GIDP). -
Sung Sang-woo
Graduated from Waseda University, Department of Architecture. After working at several design offices, he founded a0100z space design with his life partner in 2009. Currently, he is building a series of houses called ‘House with a Worn Threshold’ and ‘Together’, and runs Jeongchu Seodang in Yongsu Village, Yongin, where he talks about humanities and gives a lecture on humanities architecture called ‘House is Meaning’. -
Paul Rand
1914–1996. Graphic designer, art director, book designer, children’s book author, and design educator. A second-generation Jewish American, he studied at Pratt Institute and Parsons School of Design. Beginning with media promotion and magazine cover design, he expanded into roles as an art director for advertising agencies and worked extensively in packaging, book illustration, typography, and corporate branding. He designed logos for major companies including IBM, ABC, UPS, and NeXT. A … -
Shim Jun
Shim Jun is the International Product Manager for Adobe Creative Cloud products. Driven to create intuitive and productive products for global users, she has delivered market-leading products for over 20 years, with a focus on the Chinese, Japanese, and Korean (CJK) markets, with a particular emphasis on Korea.