Asaba Katsumi is one of those rare individuals who has led the graphic world with both art direction and typography. With his insatiable curiosity and keen eye for detail, Asaba, who says that art direction is a combination of the two, has been the first to discover interesting things and has produced many advertisements and designs that have made people’s eyes light up. without sleeping. He believes that reading a lot of books, training his body including manual work, and “Asaba’s assimilation” of the information he collects is the foundation of his own design.