Established in 2001 through a technical partnership with Diners Club International, Hyundai Card quickly became a leading credit card brand under Hyundai Motor Company. In 2003, the company acquired total identity and management rights, ensuring a cohesive brand presence. Hyundai Card rapidly gained market recognition with the launch of the ‘Hyundai Card M’ and expanded its brand with a series of alphabet cards designed to align with different customer lifestyles. The company has not stopped evolving the card plate designs, thus reflecting its constant commitment to innovation. Hyundai Card is also renowned for its exceptional cultural branding initiatives, such as the ‘Super Concert’ series, which invites world-famous sports stars and musicians to Korea. These events have expanded the local concert culture and strengthened the brand’s connection with the public. Driven by a relentless pursuit of growth and innovation, Hyundai Card continues to enhance services and solidify the position as Korea’s top credit card company.
Authors
Hyundai Card
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Born in 1963, he graduated from the Department of French Language and Literature at Korea University. He received his master’s and doctoral degrees in linguistics and semiotics from the University of Paris X in France. He was selected for the LG Yonam Foundation’s overseas research program and served as a visiting professor at the Department of Art History and the Institute of Linguistics at Oxford University in the UK, a visiting professor at Harvard University in the US as a …
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Park Min-gyu
He graduated from the School of Visual Arts in New York and the Paju Typography School. He has been fascinated with typography since he was young, living in Canada, where he designed the ParkMingyu typeface and worked at the AG Typography Institute, where he developed the AG Choijeongho Minburi Std. He is currently working as a freelancer. -
Yang Seong-hee
Yang Seonghee graduated from Ewha Womans University’s Department of Chinese Language and Literature and studied at Beijing Normal University. She is currently working as a professional translator. The books she has translated include: Learning to Love, Reading the City, Living the World, Learning Flexibility from Lao Tzu, Don’t Make Enemies Even if They Are Not on Your Side, The Art of Choosing at a Decisive Moment, Chaegeundam 1, 2, Mencius’s Management, Wasin Consulting 1, 5, Qinghai-Tibet … -
Lee Yong-shin
Lee Yong-shin studied Korean Language and Literature at Yonsei University, Industrial Design at Seoul National University, and Communication Design at Pratt Institute Graduate School. He has worked as a designer at magazines Glamour and Advertising Age , and now works as an art director at CMYK+WHITE, a design firm in New York City. -
Yoo Yoon-seok
Practice Designer. -
Kim Min-young
Typography consultant. He majored in visual design at Hongik University and received his master’s degree from Musashino Art University in Japan, where he proposed a new direction for CJK-Latin multilingual blending based on the history of multilingual typography and a study of modern and contemporary blending samples in his master’s thesis. After working at Japanese type foundries Morisawa and Fontworks, he founded the typography studio Em Dash in Tokyo, Japan. Based on his diverse … -
Jan V. White
Jan V. White (1928-2014) was an American designer, communication design consultant, and graphic design educator and writer. Czech by birth, he was educated in England at Leighton Park School and held degrees in architecture from Cornell University and Columbia University School of Architecture, Planning and Preservation. From 1951 to 1964 he worked on two of TIME’s architectural magazines: Architectural Forum (1951–56) as associate art director, and House & Home (1956-1964) as art … -
Moon Eun-bae
he studied visual design and environmental design at the College of Fine Arts at Seoul National University, as well as at its graduate school. In 1995, while working at the Korea Color Research Institute, he was first introduced to color. After serving as a senior researcher at the Color Design Research Institute at Ewha Womans University, he founded his own lab, Moon Eun-bae Color Design, immersing herself in color research. His major studies include specialized research projects such as the … -
정의태
한양대학교 ERICA 융합디자인학부와 동 대학교 일반대학원 디자인학부 교수. UX·UI 디자인, 웹 퍼블리싱, 지역사회 기역 프로젝트, 서비스 디자인, 디자인 방법론 등을 강의하며 여러 기관 및 기업과 관련 프로젝트를 수행하고 있으며 외국인, 이주민, 노약자, 장애인, 유학생 등 다양한 집단을 대상으로 한 연구를 진행하고 있다. -
Andrew Haslam
Following an undergraduate degree in Graphic Information Design and a postgraduate teaching qualification, he completed a postgraduate degree at the Royal College of Art. He worked for the Nederlandse Omroep Stichting (Netherlands Broadcasting Service) and later for Sebastian Conran Associates before co-founding a studio in East London with Russel Warren-Fisher and Hannah Tofts. He authored and designed a series of 32 non-fiction children’s books covering science, history, and geography, which … -
Chae Sung-zin
After graduating from the Department of Applied Arts at Seoul National University in 1985, he earned a Master of Fine Arts (MFA) in Industrial Design from Hongik University in 1987 and from the University of Michigan in 1990. In 2007, she completed her Ph.D. in Design Studies at Seoul National University with his dissertation, The Characteristics of Technology and the Formation of Product Archetypes (advisor: Lee Soon-jong). He served as an associate professor in the Department of Design … -
Lee Soon-jong
Lee Soon-jong graduated from Seoul National University College of Fine Arts and the Illinois Institute of Technology (IIT) Graduate School of Design. He has served as a professor at Kookmin University’s Department of Industrial Design and Seoul National University’s Department of Design. He also founded the International Association of Societies for Design Research (IASDR), served as president of the Korean Design Association, and was the first design director of the Gwangju Design …