Established in 2001 through a technical partnership with Diners Club International, Hyundai Card quickly became a leading credit card brand under Hyundai Motor Company. In 2003, the company acquired total identity and management rights, ensuring a cohesive brand presence. Hyundai Card rapidly gained market recognition with the launch of the ‘Hyundai Card M’ and expanded its brand with a series of alphabet cards designed to align with different customer lifestyles. The company has not stopped evolving the card plate designs, thus reflecting its constant commitment to innovation. Hyundai Card is also renowned for its exceptional cultural branding initiatives, such as the ‘Super Concert’ series, which invites world-famous sports stars and musicians to Korea. These events have expanded the local concert culture and strengthened the brand’s connection with the public. Driven by a relentless pursuit of growth and innovation, Hyundai Card continues to enhance services and solidify the position as Korea’s top credit card company.
Authors
Hyundai Card
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Born in 1963, he graduated from the Department of French Language and Literature at Korea University. He received his master’s and doctoral degrees in linguistics and semiotics from the University of Paris X in France. He was selected for the LG Yonam Foundation’s overseas research program and served as a visiting professor at the Department of Art History and the Institute of Linguistics at Oxford University in the UK, a visiting professor at Harvard University in the US as a …
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Pureun Nuri
People who believe that if everything we discard and throw away becomes compost, we can live in harmony with the earth, keeping our living spaces clean and sharing the green bounty of the planet with all living beings. They dedicate their lives to farming during the summer, cultivating not just crops but a sustainable way of life. -
Michel Pastoureau
He is a leading scholar of medieval heraldry and recognized as the first international expert in the field of color. Born in Paris in 1947, he studied at the Sorbonne and the École Nationale des Chartes. He began researching the history of color as an academic subject in 1968 and published his first paper on medieval color in 1977. In 1982, he was appointed Director of Studies in the History and Philology Section at the École Pratique des Hautes Études (EPHE), where he taught for 28 years on … -
Choi Dae-suk
Graduated with a BFA from the College of Fine Arts at Hongik University, an MFA in Industrial Design from Seoul National University, and an MBA in Marketing from Yonsei University. Guided by the belief that “a successful designer must balance theory (文) and practice (武),” he is dedicated to professional design education while contributing to the field as a recommended designer and jury member for the Korea Industrial Design Exhibition. His primary interests include new product … -
Margaret Colquhoun
1947–2017. Goethean biologist and the Founding Director of the Life Science Trust, based at Pishwanton Wood in East Lothian, Scotland, at the foot of the Lammermuir Hills. She studied zoology and genetics with agricultural acience at Edinburgh University in the 1960s and worked there as a Research Associate in the 1970s on questions of population genetics and evolutionary biology. Later on, still carrying questions into the reality and relationship of taxonomy and evolution, she spent four … -
Shinbou Minami
Born in Tokyo in 1947, he is an illustrator, editor, cartoonist, and essayist. He completed the “Art Practice” course taught by Genpei Akasegawa at the “School of the Arts” (Mihakyo). For seven years, he served as an editor for the magazine Garo (ガロ) , while concurrently working on illustrations and essays. His published works include An Art Museum for the Uninitiated , Poster Paleoanthropology , Funny Science , Funny Photos , My Own People , and the co-authored An Introduction to Street … -
Kim Bong-ryol
He graduated from Seoul National University with a bachelor’s degree in architecture and earned a Ph.D. in engineering from the same graduate school, and studied at the AA School of Architecture in the United Kingdom. He has served as a professor and dean of architecture at Korea National University of Arts, and chairman of the Cultural Heritage Committee of the Cultural Heritage Administration. Based on his deep knowledge in the field of ancient architecture, he is working to popularize … -
Seongyoon Min
She graduated from the Department of Visual Design in the College of Arts at Dongduk Women’s University, as well as its graduate school. She participated in planning and directing the “Innocence Room” exhibition at the Daejeon Expo Regeneration Sculpture Hall and organized the “World Children’s Art Exhibition” there. She worked as a designer at the Asia Cultural Exchange Institute and is currently serving as the Design Director at the Korea Electric Power Corporation(KEPCO). -
Armin Hofmann
Armin Hofmann was a Swiss graphic designer. He was one of the most prominent individuals in Swiss design. He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of twenty-six. Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad … -
Seo Yu-kyung
She is a lawyer, patent attorney, and legal designer. She received her B.A. in design and information culture from Seoul National University, her J.D. from Kyungpook National University College of Law, and her J.D. from Seoul National University, specializing in intellectual property law, with a thesis entitled A Study on the Intellectual Property Law System for Protecting the Form of Virtual Goods. While running the law firm Artis, he served as a lawyer for legal counseling for artists at the … -
Tanaka Ikko
Ikko Tanaka was a Japanese graphic designer. Tanaka is widely recognized for his prolific body of interdisciplinary work, which includes graphic identity and visual matter for brands and corporations including Seibu Department Stores, Mazda, Issey Miyake, Hanae Mori, and Expo 85. He is credited with developing the foundational graphic identity for lifestyle brand Muji, emphasizing the “no brand” quality of their products through unadorned, charming line drawings paired with … -
Kim Jin-sub
A pilgrim who travels around the country in search of book-making tools and machines, a collector who collects books handmade by senior craftsmen, a connector who is networked with professionals in the publishing and printing industry, a squirrelly teacher who can’t throw away anything once he gets his hands on it and hides it here and there like an acorn, a cranky old man who finds happiness in the things he collects, but sometimes struggles with insomnia, and the owner of the tools …