Ahn Graphics

Nagaoka Kenmei and Nippon

ナガオカケンメイとニッポン

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Revealing Identity Through Design: NIPPON VISION and D&DEPARTMENT PROJECT-47

A collaboration with Nagaoka Kenmei, NIPPON VISION and D&DEPARTMENT PROJECT-47 embody the philosophy of creating a lasting sense of everyday design—something not fleeting or destined to vanish after a set time but sustainable and deeply rooted in reality.

Through a concept akin to “a tourist information shop for youthful design sensibilities,” these initiatives explore ways to establish ordinary yet meaningful methods of living. They celebrate design that resonates with authenticity, steering away from flashy trends toward something timeless and relatable.

“Let’s create small pots with a touch of design for every region.” This vision encapsulates the essence of integrating design into everyday life, making it accessible and enduring for all.

Nagaoka Kenmei

Design activist, publisher of d design travel. Born in 1965 in Mororan City, Hokkaido, and raised in Agui Town, Aichi Prefecture. He participated in the establishment of the Hara Design Institute, Japan Design Center, and founded Drawing & Manual in 1997 and D&DEPARTMENT PROJECT in 2000. He later founded 60VISION and proposed branding styles beyond reprinting, such as Garimoku 60. Long-life design is the theme of his activities, which range from publishing to product development. He has also appeared in numerous television programs such as JOUNETSU-TAIRIKU, Nikkei Special THE CAMBRIAN PALACE, and Dawn of Gaia. In 2013, he received the Mainichi Design Award. In 2020, he opened “d news aichi agui” in his hometown of Agui through crowdfunding and opened his own store. His books include Nagaoka Kenmei’s Thoughts, Nagaoka Kenmei and Nippon, Nagaoka Kenmei’s method, Learning from the D&DEPARTMENT and How to Make a Store that Gathers People.

Lee Jeong-hwan

Lee Jeong-hwan graduated from Kyung Hee University’s Department of Business Administration and Intercultural Japanese Language School. He is a researcher of Eastern philosophy and religion, a Japanese translator, and a writer. He has translated many books into Korean, including The Architecture of Tomorrow, The Secret of the Macaroni Hole, Connecting Architecture, 三低主, White, Nagaoka Kenmei no Kangae, Tokyo University Students Become Fools, and Ready Luck.
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