Ahn Graphics

BIG-GAME: Everyday Objects

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BIG-GAME is a Swiss design studio founded by three friends in 2004. This book presents their industrial design work on everyday objects. Through anecdotes, diagrams, and pictures made for the publication, the book gives an overview of fifteen years of practice and reveals the pleasure the designers take in creating items that become part of our everyday lives. From a wine bottle sold in supermarkets to a chair in the permanent collection of the MoMA, a set of cutlery for an airline to a timepiece for a Swiss watchmaker, a collaboration with Japanese potters to a piece of furniture sold at Ikea, the charming, humorous, and direct tone they use to explain their work is a fun way to express the industrial design process today.

Based on a series of informal interviews, the main text by famous design critic Anniina Koivu explains the design process within this modern-day design collective. The epilog by curator of mudac, Susanne Hilpert Stuber, casts a light on the relationship between BIG-GAME and today’s Swiss design industry, and puts it in an international context.

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Founded in 2004, this design studio was established by Swiss designers Augustin Scott de Martinville, Grégoire Jeanmonod, and Elric Petit. Having met as friends at the École Cantonale d’Art de Lausanne (ECAL), they have built a solid team dynamic and an optimistic design approach, creating practical yet distinctive everyday objects.

Their work has been recognized with numerous awards, including the Swiss Design Award, iF Design Award, and Good Design Award. Their designs are part of the collections of major institutions such as The Museum of Modern Art (MoMA) in New York, the Centre Pompidou in Paris, the Grand-Hornu Museum of Contemporary Art in Belgium, and the Musée Cantonal des Beaux-Arts in Lausanne, Switzerland.

They collaborate with a wide range of global brands, including Swiss International Air Lines, Air France, IKEA (Sweden), RADO (Switzerland), Nespresso (Switzerland), and Karimoku (Japan), among others.

Kim Hyun-kyung

After graduating from Sogang University’s English Department, she worked at a publishing house and edited various books. She is currently working as a freelance translator for major museums and companies in Korea. Her translations include The Form of the Book Book, BIG-GAME : Everyday Objects, First Principles of Typography, 100 Classic Graphic Design Journals, I Used To Be A Design Student: 50 Graphic Designers Then And Now, Bibliographic: 100 Classic Graphic Design Books, American Writers at Home and more.
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