Ahn Graphics

Nagaoka Kenmei’s Thoughts

ナガオカケンメイの考え

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Would You Like to Peek Inside the Mind of a Unique Designer?

  • Life is accumulation. But what should we accumulate, and how?
  • Some say that work is all about the results, but in reality, the process is everything.
  • Think of your company as a stage. Actors don’t rehearse on stage.
  • If you persist in one thing, you will inevitably gain something no one else can match.
  • The joy of “starting” lies in the excitement it brings, while the joy of “continuing” lies in the responsibility it carries.
  • Are you needlessly rushing, even though there’s no need to hurry?

This book offers valuable insights that can transform your approach to work, your company, design, and even your relationships with people. What is design? Who is design for? How should one approach design? What thoughts occupy the mind of a designer? Through D&DEPARTMENT PROJECT, a business that merges design and recycling, designer and entrepreneur Nagaoka Kenmei revived the roots of Japanese manufacturing. This book chronicles his daily reflections on design, work, and life, providing inspiration for designers and professionals alike.

Nagaoka Kenmei

Design activist, publisher of d design travel. Born in 1965 in Mororan City, Hokkaido, and raised in Agui Town, Aichi Prefecture. He participated in the establishment of the Hara Design Institute, Japan Design Center, and founded Drawing & Manual in 1997 and D&DEPARTMENT PROJECT in 2000. He later founded 60VISION and proposed branding styles beyond reprinting, such as Garimoku 60. Long-life design is the theme of his activities, which range from publishing to product development. He has also appeared in numerous television programs such as JOUNETSU-TAIRIKU, Nikkei Special THE CAMBRIAN PALACE, and Dawn of Gaia. In 2013, he received the Mainichi Design Award. In 2020, he opened “d news aichi agui” in his hometown of Agui through crowdfunding and opened his own store. His books include Nagaoka Kenmei’s Thoughts, Nagaoka Kenmei and Nippon, Nagaoka Kenmei’s method, Learning from the D&DEPARTMENT and How to Make a Store that Gathers People.

Lee Jeong-hwan

Lee Jeong-hwan graduated from Kyung Hee University’s Department of Business Administration and Intercultural Japanese Language School. He is a researcher of Eastern philosophy and religion, a Japanese translator, and a writer. He has translated many books into Korean, including The Architecture of Tomorrow, The Secret of the Macaroni Hole, Connecting Architecture, 三低主, White, Nagaoka Kenmei no Kangae, Tokyo University Students Become Fools, and Ready Luck.
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