Saras D. Sarasvathy (born 1959) is an American entrepreneurship professor and recipient of the 2022 Global Award for Entrepreneurship Research. She is currently the Paul M. Hammaker Professor in Business Administration at the University of Virginia Darden School of Business and the Jamuna Raghavan Chair Professor in Entrepreneurship, Indian Institute of Management, Bangalore. She serves on the editorial boards or as associate editor of several academic journals as well as serving as an outside director to the public company LendingTree. She is best known for her conception of Effectuation, a theory of Entrepreneurial action based on the study of Expert Entrepreneurs. Her award-winning journal article - “Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency” is one of the most highly cited academic articles about entrepreneurship of all time.
Authors
Saras D. Sarasvathy
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Established in 2001 through a technical partnership with Diners Club International, Hyundai Card quickly became a leading credit card brand under Hyundai Motor Company. In 2003, the company acquired total identity and management rights, ensuring a cohesive brand presence. Hyundai Card rapidly gained market recognition with the launch of the ‘Hyundai Card M’ and expanded its brand with a series of alphabet cards designed to align with different customer lifestyles. The company has not stopped …
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Lee Jeong-eun
Lee Jeong-eun received her master’s degree from the Graduate School of Architecture at the University of California, Los Angeles (UCLA). She worked at RTKL, MAD, and Callison, where she participated in many large-scale mixed-use projects in China. He is currently a designer at the architectural firm AUD. -
Renate Raecke
Renate Raecke was born in 1943 in Lübeck, Germany. A German children’s book author and children’s literature critic. She studied literature and art history before working for various publishers and book shops. She has served as president and vice president of the German chapter of IBBY and is currently a member of the European chapter of IBBY. She has been a jury member for the BIB, Illustrator of the Year at the Bologna Children’s Book Fair, the Deutscher … -
Hyundai Motor Company
Hyundai Motor Company is a global leader in the automotive industry that exports vehicles to over 200 countries and has established production facilities worldwide. As the pioneer of Korea’s automotive industry, Hyundai made history with the development of the nation’s first independently designed model, the Pony. The company has continued its legacy of innovation via the introduction of the world’s first mass-produced hydrogen fuel cell vehicle, XCIENT Fuel Cell, and the expansion its … -
Kim Hyun
He is the CEO of Design Park, an invited artist at the Korea Design Exhibition, and a stamp reviewer at the Korea Postal Service, Ministry of Knowledge Economy. He graduated from Chung-Ang University and Konkuk University Graduate School of Education. After working as an art director in the design department of a large company, he opened his own office, Design Park, and has worked on over 400 corporate design projects, starting with the 1988 Seoul Olympics mascot, Hodol. From the cards in … -
Lim Taehee
After completing a research program in Architecture at Kyoto University, he returned to South Korea and gained six years of practical experience in the field. He later went back to Japan and earned a Ph.D. in Architecture from Kyoto Institute of Technology. Currently, he runs Im Taehee Design Studio, continuing to work on various projects. -
Choi Sulki
Choi Sulki and Choi Sung-min are a graphic design duo working under the name Sulki and Min. Together, they have authored books such as Artwork Description , Off-White Paper: Brno Biennale and Education , and An Unfair and Incomplete Dutch Design Trip . Choi Sung-min has also translated books including What is a Designer? , Retromania , Paul Renner: The Art of Typography , and Modern Typography . He teaches at the University of Seoul. Both studied under Michael Rock during their time at the Yale … -
MERRY-MJ
Born in 1983 in South Korea. He earned a master’s degree in graphic design from Tama Art University Graduate School of Art and completed the TOMSBOX Picture Book Workshop training program in 2009. In 2010, she won the Jury Prize from art director Morimoto Chie at the Illustrated Notes (Seibundo Shinkosha) Notes exhibition, and in 2014, she was selected as Illustrator of the Year at La Fiera del Libroper Ragazzi di Bologna (Bologna International Children’s Book Fair) in Italy. She … -
Song Geun-a
Studied Physics at the undergraduate level and completed a graduate degree in International English Education (TESOL). After finishing the publishing translation program at Glbab Academy, works as a translator affiliated with Barun Translation. Also teaches English original texts at local libraries and Havruta education centers. Translated works include Probable Impossibilities: Musings on Beginnings and Endings , Space: 10 Things You Should Know , Stan Lee , and Wuthering Heights … -
Yang Sung-hee
Yang Sunghee studied architecture in college. After studying publishing translation at GIbab Academy, she is currently a member of Barun Translation and a professional Japanese translator. The books she translated include Treasured Stories of Ryunosuke Akutagawa (co-translation) and Natural Interior Decorated with DIY. -
An Byeong-hak
With a keen interest in the relationship between text and image, he explores the boundaries where design and its adjacent fields intersect, grounded in typographic principles. He was a member of the visual culture experimental group Jindalrae and held solo exhibitions such as Arrangement of Fragments or a Spectacle (2014) and Juxtaposition (2013). He served as the general director for the 5th Typojanchi: Body and Typography (2016-2017), the 1st Public Design Festival Thematic Exhibition: … -
Kim Tae-hwa
After majoring in video animation, he worked as a designer at SBS Digital News Lab’s Operational Content Team, overseeing the design of various brands and contents such as ‘SUBUSU NEWS’ and ‘MMTG’. Since 2021, he has also been designing eco-friendly commerce brand 175Planet.