He majored in Visual Design at Hongik University and went on to study Advertising Design and Visual Communication at the Graduate School of Industrial Arts at Hongik University and the School of the Art Institute of Chicago (SAIC). While studying signage and symbols at the University of Illinois at Chicago, he explored a semiotic approach to design research. He later earned a Ph.D. in Fine Arts from Hongik University, where he analyzed visual humor through semiotics. He has contributed to the corporate identity program (CIP) designs for Korea Electric Power Corporation, Munhwa Broadcasting Corporation, Chohung Bank, Chilsung Cider, Nonsan City, Cheongju City, Chungcheongbuk-do Province, and the Satellite Research Center. He also served as an image improvement consultant for organizations such as the Korea Customs Service and the Public Procurement Service. He was the president of the Korean Society of Basic Design & Art and worked as a visiting scholar at the Faculty of Asian and Middle Eastern Studies at the University of Cambridge, where he researched visual culture in the UK and East Asia. Currently, he is a guest professor at Lu Xun Academy of Fine Arts in China and a professor of Communication Design at Hongik University, continuing his research and work in semiotics, visual communication, visual culture, and cultural content design. His authored books include Semiotics of Advertising Design, Visual Fun, Visual Pun, and Design Semiotics. He has also translated Bauhaus and Design Theory, Graphic Wit, Visual Expression, Design of Dissent, and Reading Visual Design Through Semiotics. ywpark@hongik.ac.kr / designhumor@hotmail.com
Authors
Youngwon Park
박영원
Youngwon Park의 책
다른 사람들
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Fraser Muggeridge attended the University of Reading in the 1990s and studied in the Department of Typography & Graphic Communication. He worked for Sara Chapman at The Letter g before establishing his own studio in 2001. In 2010 he founded the annual Typography Summer School as a way to introduce students to the instruction he had enjoyed at Reading. He established a New York Summer School (in collaboration with Other Means) in 2013, adding a Los Angeles version in 2019. Muggeridge teaches …
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Lee Hyun-kyung
Starting her journey in design in the Department of Visual Communication Design at Hongik University, she worked as a GUI designer at LG Electronics’ Design Management Center. She pursued Museum Studies at Syracuse University in New York and gained practical experience as an intern at the National Museum of Modern and Contemporary Art in Korea and the Orange County Museum of Art in the United States. She earned her Ph.D. in Arts Administration from Florida State University. She honed her skills … -
Ahn Sung-jin
Ahn Sung-jin graduated from the Department of Theater and Film at Chung-Ang University in 1993. He has been photographing musicians’ record jackets since 1992 and has photographed more than 500 albums. He has photographed corporate advertisements for Samsung, LG, Motorola, Hyundai, Kia, and SKT, as well as launch ads for sports brands such as Puma, Adidas, and LeCap, beauty brands such as Laneige and The Face Shop, and most of Korea’s casual fashion brands. To this day, he is still … -
Tanaka Ikko
Ikko Tanaka was a Japanese graphic designer. Tanaka is widely recognized for his prolific body of interdisciplinary work, which includes graphic identity and visual matter for brands and corporations including Seibu Department Stores, Mazda, Issey Miyake, Hanae Mori, and Expo 85. He is credited with developing the foundational graphic identity for lifestyle brand Muji, emphasizing the “no brand” quality of their products through unadorned, charming line drawings paired with … -
Kay Jun
She studied literature at Ewha Womans University and Seoul National University and pursued visual design at the Graduate School of Hongik University. After graduation, she worked as the publishing team leader at the design studio AGI Society. Starting with her master’s thesis, Photography as Text and Society as Image: Handling of Photography in Twen」 (2006), she has focused her research on the intersections of photography, text, and design. Currently, she runs the photography book publishing … -
Choi Bum
Design critic. Graduated from the Department of Industrial Design and the Department of Aesthetics at Hongik University. Served as the editor-in-chief of the monthly magazine Design and as the editor of the design criticism journal Design Critique . Focused on critically analyzing Korean society and culture through the lens of design. Authored several books, including: A View on Korean Design , Where is Korean Design Heading? , Korean Design: Beyond the Myth , If I Had Read That Book in Those … -
Lu Jingren
Prof. Lu Jingren is a book designer and illustrator. During the 1990s, he studied under Prof. Kohei Sugiura (杉浦康平) in Japan. In 1998 he established the Jingren Art Design Studio. He was senior art editor of the China Youth Publishing House. He is now a professor of the Academy of Arts and Design of Tsinghua University and a member of Alliance Graphique Internationale (AGI). Prof. Lu has received many book design awards at home and overseas, including the World’s Most Beautiful Book award … -
Oh Byung-keun
His teaching and research focuses on visualization for information and knowledge transfer. He is also interested in design-centered and interdisciplinary approaches for desirable interactions between humans and information, humans and media, and humans and space. He received his B.A. and Ph.D. in design from Seoul National University and his M.F.A. from New York University Graduate Center, and is currently a professor of visual design at Yonsei University, College of Design and Art. His books … -
Park Chang-hyun
Based in Seoul, this architect designs architecture, spaces, and furniture. In 2013, they founded AROUND Architects, focusing on the social perspective of architecture. Their work spatially proposes connections between people in shared spaces and between buildings to foster neighborhood connectivity. Recent completed projects include the Third Place series of multi-family housing and the Jeongbalsan House. From 2002 to 2018, they taught architecture at Kyonggi University and Korea University. … -
Kim Ji-hun
He graduated from Hongik University’s Department of Mechanical Engineering and Hongik University’s International Design Academy (IDAS) and received his Ph.D. from KAIST’s Department of Industrial Design. He was a visiting researcher at the Hasso Plattner Institute of Design at Stanford University in the U.S. Since 2013, he has been working as an examiner at the Korean Intellectual Property Office’s Trademark and Design Office. -
Alexandra Klobouk
Alexandra Klobouk is an artist, author and culture & content illustrator working between Berlin and the rest of the world. In her work she combines visual storytelling, journalism, intercultural communication, travel sketching, music, performance and various other disciplines. Her work is vivid, fun and full of life, while it often tells stories of complex, difficult or unpleasant topics like Climate Change and Pollution, Gentrification, Fear of Strangers, the Holocaust or ignorance about … -
Jang Yeong-jin
Graduated with a primary major in English Education from Korea University. After completing military service and returning to school, he explored new fields and entered the world of design. Discovering an unexpected aptitude for it, he pursued Industrial Information Design as a second major and went on to earn a master’s degree from the same university. Currently, he runs the design company YOUNGLAB, participating in design projects for startups, SMEs, and large corporations domestically and …