Kelly M. Choi
Studied visual design and typography at the Rhode Island School of Design (RISD) and The Basel School of Design. Currently runs the brand Once Type, exploring the visual potential of letters.
A designer in the Brand Strategy Team at Hyundai Department Store, actively involved in infusing vitality into the brand through various activities such as brand positioning and campaigns across multiple media platforms. She is particularly interested in effectively communicating the brand’s direction to customers through design, exemplified by projects like the opening of The Hyundai Seoul.