Jakob Schneider
Jakob Schneider is partner and creative director at KD1 design agency, co-founder of More than Metrics and Smaply, designer and editor of This is Service Design Doing and This is Service Design Thinking.
He majored in visual design at Dankook University and the Department of Applied Arts at the same graduate school. He served as the editor-in-chief of the monthly Pop Sign, Sign Culture, and Sign Korea, and as the principal of the Sign Design School at the Sign Culture Institute of Hope Production Center, he conducted “Sign Design School” educational programs in Gyeonggi-do, Chungnam-do, and Jeonnam-do. He has served as a jury member for outdoor advertisements in local governments and is currently working on an environmental design business in Alberta, Canada. His books include The Story of Signs, Understanding Outdoor Advertising in Korea, Creating Urban Landscapes with Residents, and Outdoor Advertising Practices in One Book.