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Even Life Has Its Origins: A Remarkable Treatise on the Phenomenology of White

The Genesis of “White” That Spins the Wheel of Time Begins Here

Amid the far-reaching movements of the world and the ordinary moments of daily life, Kenya Hara reads the signs that call for design with unparalleled sensitivity and takes on these unknown challenges. While conventional designers work within pre-existing frameworks, Hara discovers places that long for design, embedding his work into these newly uncovered spaces. Wherever he has passed, traces of new horizons in design are left behind.


The White of Paper, Abstract White, Material White, and the White of Negative Space:
The Discovery of White

“The cities of the world have become homogenized into ‘gray’ through the blending of countless expressions and cultures. Yet, I seek ways to preserve inherent values without being swept away by that vortex,” says Kenya Hara. True to this statement, his relentless pursuit in the everyday struggles of design has led him to uncover “white.” By drawing out the essence of white as a color, it stands out against the diluted gray, becoming a beacon of clarity. His quest to create his own pure “white” continues.

The “white” discussed in this book is far from being merely about color. It is an exploration of the sensory resources embedded in our culture. It seeks the origin of aesthetic consciousness that gives rise to simplicity and delicacy, using the concept of white as a foundation.

The white around us is not just a physical color. It is the sensitivity to perceive something as white. Therefore, one should not search for white but rather discover the way we perceive it. By refining this sensitivity to white, we can recognize a whiteness that transcends the ordinary—a whiteness that feels even purer. This awareness unveils the remarkable diversity of white woven throughout our culture. It allows us to understand the meaning of concepts like “silence” or “void” and discern their latent implications.

Realizing the presence of white illuminates the world, intensifies the light, and deepens the shadows.

After reading this book, white may no longer appear simply white to you. At times, something truly white may seem like a more vivid color. This would be proof that your senses have become richer and more refined. As your sensitivity to white heightens, so too may your awareness of the darker depths of the world.

Hara Kenya

Born in 1958, he is a designer, President of the Nippon Design Center, and a professor at Musashino Art University. Known for groundbreaking exhibitions that challenge conventional values, he has curated projects such as RE-DESIGN – The Daily Products of the 21st Century, JAPAN CAR – Designs for a Crowded World, and HOUSE VISION, which have had a global impact. He applied design deeply rooted in Japanese culture for the opening and closing ceremonies of the Nagano Olympics and the Aichi Expo. Since 2002, he has served as the art director for MUJI and has worked across diverse fields, designing for Matsuya Ginza, Mori Building, Tsutaya Books, Ginza Six, Mikimoto, Yamato Transport, and the visual identity (VI) for Xiaomi in China. In 2008–2009, he held large-scale solo exhibitions in Beijing and Shanghai. At the 2016 Milan Furniture Fair, he collaborated with Italian architect Andrea Branzi on the exhibition New Primitive Era – 100 Verbs, presenting human history as a co-evolution of tools and desires.
He is also the general producer of the Japanese Ministry of Foreign Affairs’ JAPAN HOUSE, focusing on leveraging Japanese culture as a resource for the future. In 2019, he launched the website Low Flying – High Resolution Tour, introducing Japan from a unique perspective and exploring innovative approaches to tourism. He is the author of several books, including Designing Design, 100 Whites, Design of the Future, and The Secret of Macaroni Holes.

Lee Jeong-hwan

Lee Jeong-hwan graduated from Kyung Hee University’s Department of Business Administration and Intercultural Japanese Language School. He is a researcher of Eastern philosophy and religion, a Japanese translator, and a writer. He has translated many books into Korean, including The Architecture of Tomorrow, The Secret of the Macaroni Hole, Connecting Architecture, 三低主, White, Nagaoka Kenmei no Kangae, Tokyo University Students Become Fools, and Ready Luck.
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