Who Do We Design For?
Ergo Design Refers to Human-Centered Design. Ergo design focuses on creating designs that prioritize human needs, grounded in the scientific understanding of physiological and psychological functions and characteristics. It encompasses designs that aim to enhance convenience, health, safety, and satisfaction for consumers. This book compiles the principles, guidelines, and practical data of ergo design, drawing from extensive educational and professional experience.
It is an invaluable resource for university and graduate students majoring in design, as well as professionals working in diverse fields such as product design, automotive, furniture, interior design, architecture, visual communication, packaging, public design, and fashion. It also serves as a practical guide for engineers, corporate CEOs, and anyone involved in planning and production. Furthermore, its content is accessible to a broader audience, making it useful even for the general public.