Ahn Graphics

Ergo Design

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Who Do We Design For?

Ergo Design Refers to Human-Centered Design. Ergo design focuses on creating designs that prioritize human needs, grounded in the scientific understanding of physiological and psychological functions and characteristics. It encompasses designs that aim to enhance convenience, health, safety, and satisfaction for consumers. This book compiles the principles, guidelines, and practical data of ergo design, drawing from extensive educational and professional experience.

It is an invaluable resource for university and graduate students majoring in design, as well as professionals working in diverse fields such as product design, automotive, furniture, interior design, architecture, visual communication, packaging, public design, and fashion. It also serves as a practical guide for engineers, corporate CEOs, and anyone involved in planning and production. Furthermore, its content is accessible to a broader audience, making it useful even for the general public.

Choi Dae-suk

Graduated with a BFA from the College of Fine Arts at Hongik University, an MFA in Industrial Design from Seoul National University, and an MBA in Marketing from Yonsei University. Guided by the belief that “a successful designer must balance theory (文) and practice (武),” he is dedicated to professional design education while contributing to the field as a recommended designer and jury member for the Korea Industrial Design Exhibition. His primary interests include new product design development, corporate design strategy (diagnosis, evaluation, and planning), and human factors (focusing on aging and sporting goods). As of 2008, he is a professor in the Department of Industrial Design at Hongik University. He is a founding member of the Korea Society of Industrial Designers (KSID), an international member of the Industrial Designers Society of America (IDSA), and a lifetime member of the Ergonomics Society of Korea. His publications include Industrial Design as Economic Value in the New Era, Industrial Design in the Digital Age, Quality of Life and Environmental Design (co-author), and Ergo-Design for Human-Centered Design Considerations.
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