Born in 1958, he is a designer, President of the Nippon Design Center, and a professor at Musashino Art University. Known for groundbreaking exhibitions that challenge conventional values, he has curated projects such as RE-DESIGN – The Daily Products of the 21st Century, JAPAN CAR – Designs for a Crowded World, and HOUSE VISION, which have had a global impact. He applied design deeply rooted in Japanese culture for the opening and closing ceremonies of the Nagano Olympics and the Aichi Expo. Since 2002, he has served as the art director for MUJI and has worked across diverse fields, designing for Matsuya Ginza, Mori Building, Tsutaya Books, Ginza Six, Mikimoto, Yamato Transport, and the visual identity (VI) for Xiaomi in China. In 2008–2009, he held large-scale solo exhibitions in Beijing and Shanghai. At the 2016 Milan Furniture Fair, he collaborated with Italian architect Andrea Branzi on the exhibition New Primitive Era – 100 Verbs, presenting human history as a co-evolution of tools and desires.
He is also the general producer of the Japanese Ministry of Foreign Affairs’ JAPAN HOUSE, focusing on leveraging Japanese culture as a resource for the future. In 2019, he launched the website Low Flying – High Resolution Tour, introducing Japan from a unique perspective and exploring innovative approaches to tourism. He is the author of several books, including Designing Design, 100 Whites, Design of the Future, and The Secret of Macaroni Holes.

그래픽 디자이너. 홍익대학교 시각디자인과를 졸업하고 안그라픽스에서 디자이너로 일했으며 그 후 무사시노미술대학 대학원 시각전달디자인과에서 ‘수학적 알고리즘을 활용한 타이포그래피’에 대해 공부했다. 서울로 돌아와 눈디자인의 디자인디렉터와 진달래의 동인 활동을 통해 ‘10키 디지털 캘리그래피’와 같이 일정한 모듈을 이용해 다양한 형태를 파생시켜 다시 디자인의 도구로 사용하는 작업을 다수 진행했다. 현재 서울여자대학교 시각디자인과 교수로 재직하며 새로운 입체 글자에 대해 작업을 진행 중이다.