ZERO PER ZERO is a graphic design studio founded by Kim Ji-hwan and Jin Sol, both graduates of the Visual Communication Design Department at Hongik University. The studio focuses on two main themes: one explores cities around the world, while the other captures and expresses the subtle details of everyday life. These two themes coexist and intertwine, creating new forms of graphic design.

For Zero Per Zero, graphic design is a language—a medium through which stories are crafted, shared, and refined over time. They aim for their designs to resonate with people across the globe, inspiring connection and understanding. Driven by a passion for experimentation and challenge, they strive to show how graphic design can be fun, emotionally impactful, and a source of happiness.

Currently, their work revolves around Kim Ji-hwan’s City Railway System series and Jin Sol’s illustration projects. From a small studio in Seoul, they transmit their graphic language to the world, balancing the vast diversity of global cities with the intricate details of daily life.