Rhi Joo-myung studied industrial design at Seoul National University and design management at Leicester Polytechnic in the UK. He joined LG Electronics when it was called Geumsung and gained practical experience in planning and product design for over 9 years. He taught product design, design methods, and design management at Inje University and now at Yonsei University Wonju Campus. He has long been interested in the qualitative nature of design and hopes to better understand the characteristics of design and how it works to survive in the face of social and technological change.