Karl Gerstner (1930–2017) was a leading representative of Swiss typography and one of the most important innovators of typography, advertising graphics and corporate design. From 1945 to 1948, he completed an apprenticeship in Fritz Bühler’s studio and attended courses at the Allgemeine Gewerbeschule Basel, where Armin Hofmann and Emil Ruder were his instructors. In 1949 he followed Max Schmid’s call and joined the legendary design team of Geigy Pharmaceuticals, where he later met the copywriter and editor Markus Kutter. In 1959 they founded the advertising agency Gerstner + Kutter, which was joined by architect Paul Gredinger and in 1963 became GGK (Gerstner Gredinger Kutter), one of Europe’s most successful advertising agencies. Gerstner left the agency in 1970 to focus on his art and on selected design projects. Karl Gerstner had a significant influence on Swiss typography and graphic design. As an artist, he developed a systematic language of colors and forms and pleaded for a correlation between art and everyday life and a functional and aesthetic design of the environment.
Authors
Karl Gerstner
다른 사람들
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A full-time researcher at the Research Center for Common Resources and Sustainable Society at Jeju National University. She dreams of running a small research institute under the name Democracy for All. She is the author of The Miryang War: A Radical Democracy Project Based on Common Resources and is currently working on her next book.
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Irene Korol Scala
Mentor, author, and passionate advocate of great type and thoughtful messaging, Irene pushes herself and her team to refine the craft of visual story-telling and developing brand authenticity. Her credentials include a prestigious degree and full-tuition scholarship from The Cooper Union for the Advancement of Science and Art, where she had the opportunity to study with educators such as Paul Rand, Lou Dorfsman, and Milton Glaser. Irene went on to postgraduate study at The Bezalel Academy of … -
Nigel Cross
Professor of Design Studies and Head of the Department of Design and Innovation in the Faculty of Technology at the Open University, UK. He has been a faculty member of the Open University’s leading multimedia distance education program since 1970 and teaches a wide range of courses on design and technology. He has an international reputation for design research, particularly in the areas of design methodology and design perception. He is also the editor-in-chief of Design Studies , an … -
Edo Smitshuijzen
정부와 기업 클라이언트를 대상으로 다수의 중요한 대규모 아이덴티티 및 사이니지 프로젝트에서 디자인 책임자로 일했다. 그의 디자인 작업은 네덜란드 그래픽 디자인의 독특한 위상 정립에 일조한 바 있다. 저자가 개발한 기능별 종합 사이니지 패널 시스템은 디자인 클래식으로 자리 잡았고 지난 23년간 전 세계 시장에서 판매되었다. -
Seo Ji-su
She majored in ancient art history at university. After graduating from the Glbab Academy, she worked in various Japanese translation jobs and is currently working as a professional Japanese translator at Bareun Translation. -
Kim Yeong-seon
She graduated from the Department of Creative Writing at Chung-Ang University and completed coursework in Aesthetics at Hongik University Graduate School. After working as a publishing editor and caregiver, she is currently active as a professional translator. Her translated works include The Death of Truth , Churchill’s Black Dog, Kafka’s Mice , Automating Inequality , Capital Without Borders , To the Letter , The Art of Forgetting and “Why Heidegger Should Not Be … -
Park Hyo-shin
He majored in visual design at Hongik University College of Fine Arts. He studied graphic design at Rhode Island School of Design and received a Ph.D. in art from Sungkyunkwan University. He worked as a graphic designer at Ssangyong Group Public Relations Office and Samsung Electronics Overseas Headquarters, and was a professor at Hanyang University College of Design, Samsung Design Institute (SADI), and Samsung Design Research Institute (IDS). As of 2016, he is a professor of Information … -
Kim Jin-woo
Kim Jin-woo is a professor at the Yonsei School of Business and the head of Yonsei HCI Lab. After earning his degree in Business Administration from Yonsei University, he began his career as a program developer. But he eventually realized that programming wasn’t his true calling, so he pursued an MBA at UCLA. Upon graduation, he worked as a systems consultant at KPMG, but his desire to make a more direct impact on people’s lives led him to Carnegie Mellon University, where he completed his … -
Lee Jung-yeol
Lee Jung-yeol majored in industrial design at Yonsei University and Dong Graduate School, and received his master’s degree in 2012 with the thesis A Study on the Development and Formation of Design Science (advisor: Seungjin Chae). He joined the Daelim Museum of Art in 2013 and is currently a senior curator. His major exhibitions include Nick Knight: Image and Coco Capitán: Is It Tomorrow Yet? , and he has curated Kim Mi-soo & Kim Young-joon: Present and Absent , Cho Gyu-hyung: … -
Ahn Young-joo
Ahn Young-joo graduated from Hongik University, Department of Art, and received her doctorate from the same university with a thesis titled “Critical Discourse on Vernacular Design and Political Possibilities.” She has lectured on various design cultural theories such as design and material culture, design history, and craft theory at Hongik University and Konkuk University, and is currently an adjunct professor at Konkuk University’s Department of Industrial Design. Her publications include … -
Song Tae-wook
He graduated from Yonsei University’s Department of Korean Language and Literature and received his Ph.D. from the same graduate school. He was a researcher at Tokyo University of Foreign Studies and is currently a university lecturer and translator. He is the author of The Renaissance Man Kim Seung-ok (co-author), and the translator of I Am a Cat , Kokoro , The Light of Illusion, Story of the Crusades, Cut Off, Those Praying Hands, The Birth of Form, We All Return Home,* and other books. … -
Doi Akifumi
Born in Hiroshima in 1957. Owner of Tom’s Box. Handles picture books and books related to picture books. He has been involved in the planning and editing of over 300 picture books to date, including the Forest of Images series (Holp Shuppan) and Neko no Sweater (Oikawa Kenji, Takeuchi Mayuko). He also organizes the workshop Atosaki Juku with Akira Ono, which aims to nurture picture book authors.