Karl Gerstner (1930–2017) was a leading representative of Swiss typography and one of the most important innovators of typography, advertising graphics and corporate design. From 1945 to 1948, he completed an apprenticeship in Fritz Bühler’s studio and attended courses at the Allgemeine Gewerbeschule Basel, where Armin Hofmann and Emil Ruder were his instructors. In 1949 he followed Max Schmid’s call and joined the legendary design team of Geigy Pharmaceuticals, where he later met the copywriter and editor Markus Kutter. In 1959 they founded the advertising agency Gerstner + Kutter, which was joined by architect Paul Gredinger and in 1963 became GGK (Gerstner Gredinger Kutter), one of Europe’s most successful advertising agencies. Gerstner left the agency in 1970 to focus on his art and on selected design projects. Karl Gerstner had a significant influence on Swiss typography and graphic design. As an artist, he developed a systematic language of colors and forms and pleaded for a correlation between art and everyday life and a functional and aesthetic design of the environment.
Authors
Karl Gerstner
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Josh Halstead is an epistemic activist working at the intersection of critical disability studies, design pedagogy, and community organizing. A recognized contributor to disability design discourse, they seek to unsettle and rupture normative systems of thought by centering marginalized perspectives. Halstead has been an invited lecturer in academic and industry settings—from Stanford to Google—and is co-author of the forthcoming book Extra Bold: A Feminist, Inclusive, Anti-Racist, Non-Binary …
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Song Seong-jae
Graduated from the Department of Applied Arts at the College of Fine Arts, Seoul National University, and earned a Master’s degree in Book Arts from Camberwell College of Arts, University of the Arts London. Worked as a designer at LG Ad and as an art director at the publishing department of The Dong-A Ilbo. Currently serves as a professor in the Department of Visual Design at Hoseo University’s College of Arts. An invited designer at the Korea Industrial Design Exhibition, formerly served as … -
Kim So-eun
Graduated from Hongik University, Department of Industrial Design. She is active as a freelance illustrator in various fields such as product, advertising, video, and print. She has illustrated for Hansol Education’s ‘Finden Soundrug’, Duta’s ‘♡to♡ FESTIVAL’, YTN’s ‘Hello Weather’, 601 BISANG and SK m&c’s ‘MARK’. She created My First Helsinki in the second half of 2012 as a series of illustrations about Helsinki, … -
Lucas Evers
Lucas Evers is Head of the e-Culture Programme at Waag Society. Lucas is involved in projects at the intersection of art, science, design and society, extending the reach of e-Culture to a wider range of technology-informed disciplines. -
Kang Ju-hyun
He runs the graphic design studio Occupy the City and is based in Seoul. He curated and organized the exhibition Occupy the City: Typozimmer Nr. 7 and participated in other exhibitions such as Korean Design: Transforming Forms and Tools of Communication . He is currently an adjunct professor at Konkuk University and teaches graphic design and typography at various universities. -
Lee Jee-hee
Graduated from the Department of Painting at Seoul National University’s College of Fine Arts and completed a master’s degree at the same institution. Earned a Master of Fine Arts in Computer Art from New York University (NYU) and a Ph.D. in Media Art from Soongsil University. Currently serves as a professor in the Department of Industrial Design at Hanyang Women’s University. -
Marc Stickdorn
He studied strategic management and marketing at the University of Trier in Germany. As the founder and consultant of Destinable, a service design company for the tourism industry, he has participated in various tourism projects across Europe. Since 2008, he has been teaching service design in the master’s program in Entrepreneurship and Tourism at Management Center Innsbruck(MCI) in Austria. -
Byunggeol Min
He is a graphic designer. After graduating from the Department of Visual Communication Design at Hongik University, he worked as a designer at Angraphics. He then went on to study “typography using mathematical algorithms” in the graduate program of Visual Communication Design at Musashino Art University. Upon returning to Seoul, he served as a design director at Noon Design and took part in Jindallae’s collective activities, undertaking numerous projects that derive various forms from fixed … -
Tak Hyeon-gyu
Graduated from the Department of History at Sogang University and earned a Ph.D. in Art History from the Graduate School of Korean Studies at the Academy of Korean Studies. Authored books include: Saimdang’s Garden , Conversations on Paintings , Reflections on Korean Paintings , A Study of the Triad Buddhist Paintings in the Joseon Dynasty . Currently serves as a researcher at the Kansong Art Museum and lectures at institutions including Seoul National University of Education, Gyeongin … -
Kim So-jeong
She studied visual design in South Korea and worked in design education and magazine design. After studying illustration in the UK, she now lives in the seaside town of Bournemouth, where she works as a designer and illustrator. -
Jeon Nina
She graduated from the Department of Fiber Arts at Ewha Womans University and studied Motion Pictures at Brooks Institute in Santa Barbara, USA. She earned a master’s degree in Computer Art from the Academy of Art University (AAU) in San Francisco and completed a doctoral coursework in Media Design at the Cross Media Creative Lab in the Department of Digital Media at Ewha Womans University. Currently, she serves as a professor in the Department of Visual Design at Kaywon University of Art and … -
Yamamoto Riken
Riken Yamamoto, born 1945 in Beijing, China is a Japanese architect. In 2024, he received the Pritzker Architecture Prize, considered to be the most prestigious award in architecture, becoming the 9th Japanese architect to receive such honor.