Karl Gerstner (1930–2017) was a leading representative of Swiss typography and one of the most important innovators of typography, advertising graphics and corporate design. From 1945 to 1948, he completed an apprenticeship in Fritz Bühler’s studio and attended courses at the Allgemeine Gewerbeschule Basel, where Armin Hofmann and Emil Ruder were his instructors. In 1949 he followed Max Schmid’s call and joined the legendary design team of Geigy Pharmaceuticals, where he later met the copywriter and editor Markus Kutter. In 1959 they founded the advertising agency Gerstner + Kutter, which was joined by architect Paul Gredinger and in 1963 became GGK (Gerstner Gredinger Kutter), one of Europe’s most successful advertising agencies. Gerstner left the agency in 1970 to focus on his art and on selected design projects. Karl Gerstner had a significant influence on Swiss typography and graphic design. As an artist, he developed a systematic language of colors and forms and pleaded for a correlation between art and everyday life and a functional and aesthetic design of the environment.
Authors
Karl Gerstner
다른 사람들
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Koo Bohnchang is one of Korea’s most renowned photographers, celebrated for his exploration of experimental qualities of photography. After earning his degree in Business Administration from Yonsei University, he studied photography design at the HFBK University of Fine Arts in Hamburg, Germany, where he received his diploma (Diploma Fotodesign). Since the beginning of his career in 1987 with Alexio, he has photographed brand catalogs for Esquire and Non-no and produced fashion spreads for …
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Jeong Min-ju
After studying Industrial Design and International Business at Carnegie Mellon University, she worked as a product designer, participating in projects for medical devices and various consumer electronics. She later earned a master’s degree in Design and Branding Strategy from Brunel University. Recently, her focus has shifted to research on platform strategy and service design. -
Kim Ji-hun
He graduated from Hongik University’s Department of Mechanical Engineering and Hongik University’s International Design Academy (IDAS) and received his Ph.D. from KAIST’s Department of Industrial Design. He was a visiting researcher at the Hasso Plattner Institute of Design at Stanford University in the U.S. Since 2013, he has been working as an examiner at the Korean Intellectual Property Office’s Trademark and Design Office. -
정의태
한양대학교 ERICA 융합디자인학부와 동 대학교 일반대학원 디자인학부 교수. UX·UI 디자인, 웹 퍼블리싱, 지역사회 기역 프로젝트, 서비스 디자인, 디자인 방법론 등을 강의하며 여러 기관 및 기업과 관련 프로젝트를 수행하고 있으며 외국인, 이주민, 노약자, 장애인, 유학생 등 다양한 집단을 대상으로 한 연구를 진행하고 있다. -
Kim Soo-jeong
He graduated from the Department of Philosophy at Hannam University and the Department of Advertising Design at Hongik University Graduate School of Industrial Arts. He edited and planned Picturebook Imagination , a magazine specializing in creative picture books and picture books at a commercial publishing house, and was the head of the planning team for the 1st CJ Picture Book Festival and a member of the 1st and 2nd primary jury. He is currently the head of Soojung Edition, and has been … -
Sangwoo Park
He graduated from the Department of Geography at Seoul National University and obtained his master’s and doctoral degrees in photography and visual studies at the École des Hautes Études en Sciences Sociales (EHESS) in Paris, France. He has taught photography aesthetics, the relationship between photography and contemporary art, visual aesthetics, media aesthetics, and art theory at Joongbu University, Yonsei University, and Hongik University. He currently serves as an associate professor in … -
배수현
After graduating from Korea University with a degree in English Language and Literature and earning a degree in Translation from the Monterey Institute of International Studies , they worked for several years as an interpreter and translator for government agencies and corporations. Currently, they work as a translator specializing in culture, creativity, and technology , while also serving as the Creative Commons Asia-Pacific Coordinator . -
Lee Eun-ho
Lee Eun-ho is a graphic designer at Toss. He plans and creates all visual areas of TOSS. He focuses on the visual consistency of TOSS graphics by establishing and spreading the visual identity based on the emoji font ‘TOSSPACE’. -
Kim Eun-hae
Born in Daegu, South Korea. She graduated from Hankuk University of Foreign Studies and earned his PhD from Charles University in Prague. She has taught Slavic languages and culture for many years at Yonsei University and Korea University. She has worked as an interpreter in the field of bilateral exchanges, including the Korea-Czech Republic summit. She fell in love with art, especially painting, when she realized that art is about human emotions such as desire, frustration, anger, and … -
Piers Bizony
A science journalist, filmmaker, and book creator, he began his career as a portrait photographer in London and has contributed articles on science, aerospace, and cosmology to various magazines in the UK and the US. From 2012 to 2018, he worked closely with Stanley Kubrick’s family on book projects and international exhibitions commemorating Kubrick’s films 2001: A Space Odyssey and Dr. Strangelove . He collaborated with NASA on a major retrospective celebrating its most iconic missions for … -
Kelly M. Choi
Studied visual design and typography at the Rhode Island School of Design (RISD) and The Basel School of Design. Currently runs the brand Once Type, exploring the visual potential of letters. -
Florencia Colombo
Florencia Colombo, a Switzerland-based architect, designs cultural projects with a creative focus. She works across architecture, contemporary art, and design, developing interdisciplinary academic exhibitions and publications for various international institutions.