Karl Gerstner (1930–2017) was a leading representative of Swiss typography and one of the most important innovators of typography, advertising graphics and corporate design. From 1945 to 1948, he completed an apprenticeship in Fritz Bühler’s studio and attended courses at the Allgemeine Gewerbeschule Basel, where Armin Hofmann and Emil Ruder were his instructors. In 1949 he followed Max Schmid’s call and joined the legendary design team of Geigy Pharmaceuticals, where he later met the copywriter and editor Markus Kutter. In 1959 they founded the advertising agency Gerstner + Kutter, which was joined by architect Paul Gredinger and in 1963 became GGK (Gerstner Gredinger Kutter), one of Europe’s most successful advertising agencies. Gerstner left the agency in 1970 to focus on his art and on selected design projects. Karl Gerstner had a significant influence on Swiss typography and graphic design. As an artist, he developed a systematic language of colors and forms and pleaded for a correlation between art and everyday life and a functional and aesthetic design of the environment.
Authors
Karl Gerstner
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Renate Raecke was born in 1943 in Lübeck, Germany. A German children’s book author and children’s literature critic. She studied literature and art history before working for various publishers and book shops. She has served as president and vice president of the German chapter of IBBY and is currently a member of the European chapter of IBBY. She has been a jury member for the BIB, Illustrator of the Year at the Bologna Children’s Book Fair, the Deutscher …
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Noh Eun-yu
Font designer and researcher. She founded Notype in 2018 and has been creating letters based on research and experimentation since then. She teaches typography at Konkuk University, Ewha Womans University, and Hongik University. She graduated from Hongik University’s Department of Visual Design in 2006, and received her master’s degree in 2008 with a thesis on “A study on the Hangul phonetic alphabet system for phonetic transcription of Japanese” and her doctorate in 2011 with a … -
Frank Berzbach
Born in 1971, received technical education to become an industrial draftsman and completed mandatory training at a psychiatric hospital. Subsequently studied education, psychology, philosophy, and literature in Cologne, Bonn, and Frankfurt, focusing on the ethical issues of constructivism. Later transitioned to a career as a science journalist. As of 2011, teaches psychology and philosophy at the Eco Design Academy and design at a vocational school in Cologne. Co-founder of the knowledge portal … -
Kang Ju-hyun
He runs the graphic design studio Occupy the City and is based in Seoul. He curated and organized the exhibition Occupy the City: Typozimmer Nr. 7 and participated in other exhibitions such as Korean Design: Transforming Forms and Tools of Communication . He is currently an adjunct professor at Konkuk University and teaches graphic design and typography at various universities. -
Kang Ye-jin
She studied journalism at Yonsei University and worked in marketing and public relations in the corporate world. While pursuing her master’s program in arts management at Carnegie Mellon University, she worked for the public art team at Pittsburgh City Hall and later worked as a design strategy manager in the corporate world. She is a graduate of the Gulbab Academy and currently works as a translator for BarTranslation. -
Kwon Joon-ho
Kwon Joon-ho studied Visual Communication at the Royal College of Art (RCA) in the UK and taught graphic design at the same school for a year. His 2011 RCA graduation work, Life: The Life of a North Korean Woman , a typographic installation, was selected as one of the ‘Special Choices of the Year’ by the British magazine Creative Review. He was named ‘Rising Star of the Year’ at UK Design Week 2012 and one of the ‘20 Saatchi New Sensations’ at London’s … -
Cynthia Busic-Snyder
Cynthia Busic-Snyder was born in central Ohio, where she was raised with two brothers by depression-era working class parents. She studied Visual Communication Design in the Department of Industrial Design at the Ohio State University where she developed an interest in both practicing and teaching graphic design. After working as a graphic designer and art director (identity, point of purchase, signage systems and print for both retail and business to business clients internationally) she … -
Lee Soon-jong
Lee Soon-jong graduated from Seoul National University College of Fine Arts and the Illinois Institute of Technology (IIT) Graduate School of Design. He has served as a professor at Kookmin University’s Department of Industrial Design and Seoul National University’s Department of Design. He also founded the International Association of Societies for Design Research (IASDR), served as president of the Korean Design Association, and was the first design director of the Gwangju Design … -
Charles Wallschlaeger
In his long tenure at The Ohio State University (OSU), Charles A. Charles Wallschlaeger was instrumental in creating one of the first full-scale industrial design departments at the university level. In more than 30 years there – including 19 as department chair, Charles influenced countless students and design educators. -
Tak Hyeon-gyu
Graduated from the Department of History at Sogang University and earned a Ph.D. in Art History from the Graduate School of Korean Studies at the Academy of Korean Studies. Authored books include: Saimdang’s Garden , Conversations on Paintings , Reflections on Korean Paintings , A Study of the Triad Buddhist Paintings in the Joseon Dynasty . Currently serves as a researcher at the Kansong Art Museum and lectures at institutions including Seoul National University of Education, Gyeongin … -
Axel Ewald
Axel Ewald studied sculpture and art education at Alanus School of Art in Germany. He has taught sculpture, drawing, Goethean observation and art history for more than twenty years in Germany, Great Britain, the United States, and Israel. He has been a member of staff at Emerson College in Great Britain for five years. In cooperation with biologist Margaret Colquhoun, Axel developed a series of Goethean science and art courses in Great Britain as well as New Eyes for Plants, a workbook for … -
Lim Dae-geun
Im Dae-geun graduated from the Department of Western Painting and the Graduate School of Art Theory at Seoul National University and completed the Ph.D. coursework in Art History at the University of Melbourne. Since 1997, he has been primarily responsible for exhibition planning at the National Museum of Modern and Contemporary Art (MMCA), organizing notable exhibitions such as «Multiple/Dialogues∞» (2009), «Untitled» (2015), «Cracks» (2018), «Park Iso: Records and Recollections» (2018), «MMCA …