Karl Gerstner (1930–2017) was a leading representative of Swiss typography and one of the most important innovators of typography, advertising graphics and corporate design. From 1945 to 1948, he completed an apprenticeship in Fritz Bühler’s studio and attended courses at the Allgemeine Gewerbeschule Basel, where Armin Hofmann and Emil Ruder were his instructors. In 1949 he followed Max Schmid’s call and joined the legendary design team of Geigy Pharmaceuticals, where he later met the copywriter and editor Markus Kutter. In 1959 they founded the advertising agency Gerstner + Kutter, which was joined by architect Paul Gredinger and in 1963 became GGK (Gerstner Gredinger Kutter), one of Europe’s most successful advertising agencies. Gerstner left the agency in 1970 to focus on his art and on selected design projects. Karl Gerstner had a significant influence on Swiss typography and graphic design. As an artist, he developed a systematic language of colors and forms and pleaded for a correlation between art and everyday life and a functional and aesthetic design of the environment.
Authors
Karl Gerstner
다른 사람들
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Graduated from the Department of Industrial Design at Hansung University in 1992 and completed a master’s program at the same university in 1997. In 2003, he graduated from the Visual Communication Design program at the University of Tsukuba, Japan, and in 2006, completed the doctoral coursework at the Graduate School of International Information and Communication at Waseda University. In 2012, he earned a Ph.D. from the Graduate School of International Media, Communication, and Tourism Studies …
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Lee Bong-won
He studied visual design at Hongik University and Dong-A Graduate School, and received his master’s degree in Design Strategy and Innovation from Brunel University, UK. He worked at the UI Lab of Samsung Electronics Design Management Center and is currently in charge of developing future scenarios based on the convergence of industries and technologies and designing service systems to realize them. -
Ezio Manzini
Ezio Manzini is a world-renowned scholar in the field of design for sustainability. In 2009, he founded the DESIS Network, a network of design universities dedicated to social innovation design, to connect design universities around the world and revitalize the discourse on social innovation design. As a longtime professor of design at Politecnico di Milano, Italy, he conducted research on design for sustainability and expanded the scope of design education by launching new design majors such … -
AeLe Family
The family is made up of Ko Kyung-ae, a painter, and Lee Sang-wook, a semiconductor researcher, along with Jun Sung-seong, Eun-sol, and their dog Corbusier. After working for President Kim Dae-jung’s presidential secretariat and the Consulate General of the Republic of Korea in Sendai, Japan, Ko Kyung-ae became a self-taught painter and held three solo exhibitions in Japan and one in Korea. After experiencing the Great East Japan Earthquake in 2011, she changed her outlook on life and … -
Song Seong-jae
Graduated from the Department of Applied Arts at the College of Fine Arts, Seoul National University, and earned a Master’s degree in Book Arts from Camberwell College of Arts, University of the Arts London. Worked as a designer at LG Ad and as an art director at the publishing department of The Dong-A Ilbo. Currently serves as a professor in the Department of Visual Design at Hoseo University’s College of Arts. An invited designer at the Korea Industrial Design Exhibition, formerly served as … -
Lee Suk-woo
Lee Suk-woo graduated from Hongik University, worked for Samsung Electronics in South Korea, Fuse Project and Teague in the US, and acted as a global creative leader and chief designer at Google-Motorola, Korea. Following the establishment of the industrial design office SWNA in 2011, he established his own object brand, The Liberal Office. In 2015, he was selected as one of the top 10 Global Design Studios in the design concept category at the Red Dot Awards and received the Minister of Trade, … -
Kim Jin-woo
Kim Jin-woo is a professor at the Yonsei School of Business and the head of Yonsei HCI Lab. After earning his degree in Business Administration from Yonsei University, he began his career as a program developer. But he eventually realized that programming wasn’t his true calling, so he pursued an MBA at UCLA. Upon graduation, he worked as a systems consultant at KPMG, but his desire to make a more direct impact on people’s lives led him to Carnegie Mellon University, where he completed his … -
Choi Dong-shin
Graduated from the Department of Applied Arts at Seoul National University and the Graduate School of Hongik University. A former professor at the College of Fine Arts at Hongik University, he also served as President of the Korean Society of Package Design. He contributed to significant projects such as creating cultural posters for the 36th Asian Games and signage and environmental design for the 1988 Seoul Olympics. His collaborative works include textbooks such as High School Design … -
Oh Chang-sup
As a researcher in design history and culture, he won the best paper award from the Korean Society of Design Science in 2013 and curated the exhibition Hello, Stranger at Culture Station Seoul 284. His published books include We Are Not You, and You Are Not Us , The Counterattack of Modernity , Kitsch Around Me , Design Read Through 9 Keywords , Walking Through Artificial Paradise , and This Is Not a Chair: In Search of Meta-Design. He currently serves as a professor at the College of Art and … -
Ahn Hye-shin
Ahn Hye-shin graduated from the Department of Information Design at Ewha Womans University and the Graduate School of Industrial Design at the same school, and received her PhD in Industrial Design from the University of Duisburg-Essen, Germany. Since 2013, he has been the head of the Public Design Foundation and an adjunct professor at the Department of Techno-product Design at Hanyang University. -
Lee Eun-ho
Lee Eun-ho is a graphic designer at Toss. He plans and creates all visual areas of TOSS. He focuses on the visual consistency of TOSS graphics by establishing and spreading the visual identity based on the emoji font ‘TOSSPACE’. -
Kwon Jung-min
She is an independent curator and professor of exhibition design at Kaywon University of Art & Design, South Korea. She holds degrees from Goldsmiths, University of London and the University of Fine Arts Hamburg (HFBK), Germany. While Chief Curator at Daelim Museum of Art, Seoul, she successfully organized major exhibitions such as Linda McCartney: Retrospective , TROIKA , Ryan McGinley: Magic Magnifier , How to Make a Book with Steidl , Swarovski: Sparkling Secrets , Karl Lagerfeld: Work …