Karl Gerstner (1930–2017) was a leading representative of Swiss typography and one of the most important innovators of typography, advertising graphics and corporate design. From 1945 to 1948, he completed an apprenticeship in Fritz Bühler’s studio and attended courses at the Allgemeine Gewerbeschule Basel, where Armin Hofmann and Emil Ruder were his instructors. In 1949 he followed Max Schmid’s call and joined the legendary design team of Geigy Pharmaceuticals, where he later met the copywriter and editor Markus Kutter. In 1959 they founded the advertising agency Gerstner + Kutter, which was joined by architect Paul Gredinger and in 1963 became GGK (Gerstner Gredinger Kutter), one of Europe’s most successful advertising agencies. Gerstner left the agency in 1970 to focus on his art and on selected design projects. Karl Gerstner had a significant influence on Swiss typography and graphic design. As an artist, he developed a systematic language of colors and forms and pleaded for a correlation between art and everyday life and a functional and aesthetic design of the environment.
Authors
Karl Gerstner
다른 사람들
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Lucas Evers is Head of the e-Culture Programme at Waag Society. Lucas is involved in projects at the intersection of art, science, design and society, extending the reach of e-Culture to a wider range of technology-informed disciplines.
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Lee Soo-kyung
Lee Soo-kyung is an assistant professor at Ewha Womans University’s Hawkman College of Liberal Arts. She teaches Liberal Arts English and American Ethnic and Cultural Fiction. -
정의태
한양대학교 ERICA 융합디자인학부와 동 대학교 일반대학원 디자인학부 교수. UX·UI 디자인, 웹 퍼블리싱, 지역사회 기역 프로젝트, 서비스 디자인, 디자인 방법론 등을 강의하며 여러 기관 및 기업과 관련 프로젝트를 수행하고 있으며 외국인, 이주민, 노약자, 장애인, 유학생 등 다양한 집단을 대상으로 한 연구를 진행하고 있다. -
Martin Salisbury
He is a professor in the Illustration department at Anglia Ruskin University in the UK, striving to raise awareness of the artistry of picture book and children’s book illustrators. His published works include Play Pen and Illustrating Children’s Books , among others. -
Chon Seung-il
An adjunct professor in the Department of Spatial Production at Kaywon University of Art and Design and an automata artist. As the director of Studio Mimesis and Automata Workshop, he is actively involved in animation, automata, and kinetic art through education, exhibitions, and various projects. He co-authored the book Automata Workshop and has showcased his work in notable exhibitions such as ‹Chon Seung-il’s Thinking Automata› (2017), ‹Goguryeo Mural Automata› (2017), ‹Friends of the … -
Kyuwon Park
He graduated from Hongik University and its graduate school. He served as the president of the Korea Brand Design Society, was an invited designer at the Korea Industrial Design Exhibition, and worked as an exchange professor at San Francisco State University. He also served as the dean of the College of Design and the dean of the Graduate School at Hanyang University, where he is currently a professor. His published works include Contemporary Package Design and Package Structure Design , among … -
Soonbho Park
He graduated from the College of Fine Arts at Hongik University and earned a master’s degree from its graduate school. He obtained a Ph.D. in Fine Arts from Bergische Universität Wuppertal. He previously served as a professor at the College of Design at Hongik University and as the director of the Art and Engineering Research Center at the Korea-Germany Graduate School of Engineering. Currently, he is the senior vice president of the Korean Society of Basic Design & Art (KSBDA) and the … -
Josh A. Halstead
Josh Halstead is an epistemic activist working at the intersection of critical disability studies, design pedagogy, and community organizing. A recognized contributor to disability design discourse, they seek to unsettle and rupture normative systems of thought by centering marginalized perspectives. Halstead has been an invited lecturer in academic and industry settings—from Stanford to Google—and is co-author of the forthcoming book Extra Bold: A Feminist, Inclusive, Anti-Racist, Non-Binary … -
Kim Hee-jung
She studied visual design at Hongik University. She went on to study photography at Parsons School of Design and completed her MFA in fine art at Chelsea College of Art & Design. Since returning to Korea, she has been working and teaching at the university level. She has held four solo exhibitions, including Family in 2004, Kumho Young Artist: Pink & White in 2007, and Broken But in 2012, and has participated in numerous group exhibitions at the Seoul Museum of Art and the Gyeonggi … -
Kim Gyeong-cheol
He majored in visual design at the Department of Industrial Design at Chung-Ang University. After graduation, he worked as a designer at a branding design company, gaining experience in various projects centered around branding. After working at the design studio Handprint in 2009, he co-founded Everyday Practice with colleagues in 2013 and has been running it ever since. His primary focus lies in UX/UI design, particularly in interface design and website development that considers user … -
Moon Ju-hwa
Film critic. Debuted through the 2024 Cine21 Film Criticism Award and began working as a critic. Currently pursuing a Ph.D. in the Department of Art, Culture, and Film Studies at Pusan National University, conducting research on the representation of history in contemporary cinema. Has worked with institutions such as the Art Sonje Center, Gwangju Biennale, Busan Biennale, and Busan International Film Festival, participating in numerous exhibitions and projects. -
ZERO PER ZERO
ZERO PER ZERO is a design studio founded in Seoul in 2008. We focus on themes of ‘EARTH, TRAVEL, LOVE,’ creating a wide range of graphic designs and illustrations that capture precious moments discovered in travel and everyday life. Initially inspired by themes related to travel, we have since expanded to include warm family portraits, dogs, cats, flowers, and national treasures, continually building our own graphic dictionary. Through our work, we aim to celebrate and share the …