Karl Gerstner (1930–2017) was a leading representative of Swiss typography and one of the most important innovators of typography, advertising graphics and corporate design. From 1945 to 1948, he completed an apprenticeship in Fritz Bühler’s studio and attended courses at the Allgemeine Gewerbeschule Basel, where Armin Hofmann and Emil Ruder were his instructors. In 1949 he followed Max Schmid’s call and joined the legendary design team of Geigy Pharmaceuticals, where he later met the copywriter and editor Markus Kutter. In 1959 they founded the advertising agency Gerstner + Kutter, which was joined by architect Paul Gredinger and in 1963 became GGK (Gerstner Gredinger Kutter), one of Europe’s most successful advertising agencies. Gerstner left the agency in 1970 to focus on his art and on selected design projects. Karl Gerstner had a significant influence on Swiss typography and graphic design. As an artist, he developed a systematic language of colors and forms and pleaded for a correlation between art and everyday life and a functional and aesthetic design of the environment.
Authors
Karl Gerstner
다른 사람들
-
The Korea Craft & Design Foundation (KCDF) is a public organization affiliated to the Korean Ministry of Sports, Culture and Tourism. The objective of the organization is to promote Korea’s craft, design and hanbok both in Korea and internationally. It is our responsibility to promote the field in order to create opportunities for young makers, artists and related groups. We focus on preserving our own cultural heritage by re-interpreting tradition, research on craft materials/skills and …
-
Youngwon Park
He majored in Visual Design at Hongik University and went on to study Advertising Design and Visual Communication at the Graduate School of Industrial Arts at Hongik University and the School of the Art Institute of Chicago (SAIC). While studying signage and symbols at the University of Illinois at Chicago, he explored a semiotic approach to design research. He later earned a Ph.D. in Fine Arts from Hongik University, where he analyzed visual humor through semiotics. He has contributed to the … -
Lucas Evers
Lucas Evers is Head of the e-Culture Programme at Waag Society. Lucas is involved in projects at the intersection of art, science, design and society, extending the reach of e-Culture to a wider range of technology-informed disciplines. -
Studio 3
Studio 3 is an in-school design agency at the Graphic Design Department of Westerdals School of Communication in Oslo (Norway). Studio 3 was established in 2002 and exists of a handpicked selection of 15 truly dedicated 3rd year’s graphic design students. -
Tanaka Ikko
Ikko Tanaka was a Japanese graphic designer. Tanaka is widely recognized for his prolific body of interdisciplinary work, which includes graphic identity and visual matter for brands and corporations including Seibu Department Stores, Mazda, Issey Miyake, Hanae Mori, and Expo 85. He is credited with developing the foundational graphic identity for lifestyle brand Muji, emphasizing the “no brand” quality of their products through unadorned, charming line drawings paired with … -
Song Tae-wook
He graduated from Yonsei University’s Department of Korean Language and Literature and received his Ph.D. from the same graduate school. He was a researcher at Tokyo University of Foreign Studies and is currently a university lecturer and translator. He is the author of The Renaissance Man Kim Seung-ok (co-author), and the translator of I Am a Cat , Kokoro , The Light of Illusion, Story of the Crusades, Cut Off, Those Praying Hands, The Birth of Form, We All Return Home,* and other books. … -
Park Hyo-shin
He majored in visual design at Hongik University College of Fine Arts. He studied graphic design at Rhode Island School of Design and received a Ph.D. in art from Sungkyunkwan University. He worked as a graphic designer at Ssangyong Group Public Relations Office and Samsung Electronics Overseas Headquarters, and was a professor at Hanyang University College of Design, Samsung Design Institute (SADI), and Samsung Design Research Institute (IDS). As of 2016, he is a professor of Information … -
Lee Sung-pyo
An illustrator who believes in the comforting power of pictures. Starting with the magazine Madang in 1982, he has worked in various fields such as newspapers, magazines, books, picture books, and advertisements. He taught at Hongik University’s Visual Design Department and the Korea School of Illustration for many years. He illustrated the picture books Tiger , It’s raining , Boy , and Reading Poetry , and wrote and illustrated Blue Walk , I’m Big, You’re Small , and … -
Park Kum-jun
He is a graphic designer, the CEO of 601bisang, and a member of the Alliance Graphique Internationale (AGI). He graduated from the Department of Visual Communication Design at the College of Fine Arts, Hongik University, in 1988 and from the Graduate School of Advertising and Public Relations at Hongik University in 1999. From 2002 to 2005, he served as an adjunct professor in the Department of Visual Communication Design at Hongik University’s College of Fine Arts. Previously, he worked as an … -
Ahn Jin-su
After graduating from the Department of Visual Information Design at Kyungpook National University, he majored in typography at the Department of Visual Communication (now Institute Digital Communication Environments, IDCE) of the Hochschule für Gestaltung und Kunst (HGK FHNW) in Basel, Switzerland. He received his master’s degree from the same school and the University of Illinois at Chicago (UIC) in the United States. He began teaching as a research assistant at the Basel University of … -
Kim Jin-woo
Professor at Konkuk University College of Design in Chungju, South Korea. Since 2004, he has been meeting with students in the ‘Interior Design Studio’ and ‘Furniture Design’ courses. He received his PhD from Hongik University College of Fine Arts and has published numerous papers and works related to furniture design. While thinking about how to connect the expertise he has accumulated with the life of this era, he challenged himself to write a book that is read by the … -
Shim Bok-seob
Graduated from the Department of Visual Design at Hongik University’s College of Fine Arts and its Graduate School of Industrial Arts, and later from the Graduate School of Art and Design at the University of Tsukuba, Japan. Won an award at the international competition Extrasensory Museum hosted by Nikkei Inc. and participated in the planning and production of symbolic parade vehicles for the 50th Anniversary of Liberation. Currently serves as a professor of Visual Design in the Department of …