안그라픽스

Basic Visual Concepts and Principles for Artists, Architects and Designers

온라인 판매처

Understanding and exploring visual languages is essential for anyone who wants to study design, whether it’s architectural, interior, industrial, or editorial. Learning to communicate with a variety of visual languages in an unbiased way is the first step toward becoming a design artist. Written to support visual design education programs, this book covers basic visual processes in the two-dimensional and three-dimensional worlds. It covers the fundamental areas necessary for design, organized by topic, along with related theories and concepts.

Topics include historical influences on visual education, problem-solving processes and models of form generation, drawing as a means of communication, and drafting. It also explains the visual elements of form, three-dimensionality and structure, the visual and physical properties of form, color and space, and the perceptual principles of composition. The book is illustrated with photographs and illustrations for step-by-step understanding, making it a practical text for visual communication and product design.

Charles Wallschlaeger

In his long tenure at The Ohio State University (OSU), Charles A. Charles Wallschlaeger was instrumental in creating one of the first full-scale industrial design departments at the university level. In more than 30 years there – including 19 as department chair, Charles influenced countless students and design educators.

Cynthia Busic-Snyder

Cynthia Busic-Snyder was born in central Ohio, where she was raised with two brothers by depression-era working class parents. She studied Visual Communication Design in the Department of Industrial Design at the Ohio State University where she developed an interest in both practicing and teaching graphic design. After working as a graphic designer and art director (identity, point of purchase, signage systems and print for both retail and business to business clients internationally) she shifted her focus to higher education and instructional design. Following a teaching career of nearly 20 years in higher education, she now works as a textile artist, printmaker and chicken wrangler in rural upstate New York.

Won Yu-hong

Won Yu-hong graduated from Hongik University’s College of Fine Arts and Dongguk Graduate School of Industrial Arts. He studied communication design at the Pratt Institute Graduate School of Design in the United States. He has worked as a designer at Cheil Industries and Deskey Associates Inc. in New York City, and served as Dean of the College of Design and Graduate School of Design at Sangmyung University and President and Vice President of the Korean Typography Society. He is currently an emeritus professor of visual design at Sangmyung University College of Design. He is the author of Design Mentoring, Design Grammar, Typography Dictionary, and History of Communication Design, and the translator of Concepts and Principles of Design, New Basics of Graphic Design, CI Design + Typography, Experimental Typography, Moving Type, and www.type, as well as high school textbooks, General Visual Design and Visual Design Practice. He is currently teaching ‘Design Cheonil Yahwa’ on K-MOOC, a Korean online open course.
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